142. The New Rules of Cybersecurity Buying in the Age of AI w/ Marty Overman
Cybersecurity sales has become harder because buyers trust products less and scrutinize every decision more. The sellers winning today aren't better presenters. They're better problem experts. In this episode of the B2B Sales Trends Podcast, Harry sits down with Marty Overman, EVP Americas Sales at Darktrace, to explore how AI, buyer scrutiny, and enterprise buying behavior are reshaping modern B2B selling. Marty explains why discovery has become the most valuable skill in enterprise sales, why buyers demand proof instead of promises, and why trust has become the biggest competitive advantage…
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