Latest / Ageless and Timeless Podcast® / William Azzalino, Nationally awarded developmental architect

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William Azzalino, Nationally awarded developmental architect · Ageless and Timeless Podcast®

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This is Michelle Hughes from Ageless and Timeless. Today's podcast is brought to you
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seven two nine six six eight eight zero. Use the Ageless code and you'll
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get a twenty percent discount on all your products. Hello again, this is
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Michelle Hughes at Ageless and Timeless. Today, I have two guests who are
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serial entrepreneurs, and as you well know from our previous podcasts, we're very
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inclined to feature entrepreneurs who have been successful in their respective disciplines. The first
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guest is William Aussolino, and William lives in Newport Beach and he is currently
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the chairman CEO of a company called sun Iq, and that company we're going
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to talk about it a little bit later, is in the CBD space.
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However, William is a I would call him a multidisciplinary executive and also a
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triathlete and very successful one. He I think he ranked thirty second in the
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in the world. Is that correct, William? I? Yeah, I've
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been fortunate enough to have a little bit of fun and get there. Yeah,
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and you say that very humbly, but you are. You have trained
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very, very hard and have accomplished so much for being at that ranking.
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We all know that that that doesn't happen by accident. H So our second
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guest just joined us. So I just want to say who that is.
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His name is Joel Rosenberg. The reason I'm bringing the two of them together
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is because Joel is the president of sun i Q, and he and William
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are therefore partners. And however, they come from very different backgrounds, and
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each of them have something to share with us today and something very valuable to
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U to give in the world. So is it okay, Joel if I
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lead off with William, sure, okay, So Joel, you're right now
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on the screen. So we're doing a three way with the two of you,
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the two handsome, handsome men that I'm very grace gracefully accepting as my
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guest today. So, William, you have grown up in the architectural world,
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and I'm curious to know why did you leave architecture which is such an
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amazing career track record there. And I think are we're going to flash on
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the screen a little bit of some of some of your work, if Tony
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can do that, so we'll see a little bit of your background. But
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so while he's doing that, can you tell us why would you leave architecture
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full time when you had such a stellar career in that profession. Well,
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in part because as an iron man, I've had some training accidents as well,
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broke a few ribs in a collarbone. Was looking for a healthy alternative
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to dealing with that. Found that CBD actually worked extremely well, and that
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got me involved and interested in them in the marketplace and what was going on,
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it was a fast developing marketplace. I'm still obviously involved in architecture and
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doing that on a continuing basis, but I've shifted my focus to that part
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of the marketplace because I think that there's a lot of tremendous good that CBD
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and HEMP based product can do for the world, both in building products,
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which is one of my others of interest for it, as well as for
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topically applied applications within the marketplace. Currently, Oh my goodness. Well,
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the path to sun Iq to the current the current company and challenge has also
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been marked with other accomplishments and companies and industries. Can you talk about those
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for a moment. Yeah. I started my career as an architecture was about
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fourteen years old, built a national award winning firm one a national design award,
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built the largest hospitality design firm in the world with partner, and have
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let a successful care in that and I'm done developing as well. So I've
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build projects from my own account to about two hundred thousand square feet in retail,
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and I'm currently active in both those arenas. I've worked at it because
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it's about persistence in most businesses. Most businesses, people think they're going to
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get in and overnight have an overnight success. The reality is most businesses fail
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within the first three years because people don't understand persistence. You can't be an
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iron man unless you're persistent. But the reality is anybody who's out there and
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the audience can be an iron man if they just have to make the decisions,
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take one step and follow that with the next step to get to the
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end of the finish line. And business is no different. There's never an
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easy road, and there are always movements forward, movements backwards. Yes,
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some people get extremely lucky and hit a home run the first time they step
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up to the plate, but the reality is that most people hit a lot
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of singles and eventually worked up to a few doubles, and you just keep
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hitting them until you keep yourself game fully. So I love that metaphor so,
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but you also are passionate about the environment, and you have stopped on
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the path here to create businesses in oil and gas, in plastics. Why
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don't you take a moment and talk about those. Since I started my career
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in architecture, I've been focused on green energy, green applications, and in
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the development of technologies that are appropriate to that. I'm the first part of
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your careery has spend trying to build yourself a career and hopefully at some point
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in your career you get to give back a bit. I've been focused on
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technologies which I believe will allow us to solve in green manners the plastic problem
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that is before us. Right now, we're bringing that technology to market with
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the technology that is low energy, heat free, produces no greenhouse gases,
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uses no chemicals, and uses no heat and is a high efficiency process.
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We are in the final stages of testing that right now and have been written
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up on a few magazines on that. And that's a contribution that we can
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make to the world, including working with the ocean cleaner projects. What is
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the name of that company, William, That's called Reclaimed eco Energy, Reclaimed
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eco Energy, and you have a website for that or is there a way
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we can do is Reclaimed eco Energy? Okay, that's it, Okay,
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very simple. So so share with us your secrets about how you stay so
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young and vital um. I think there's two plans in the world that you
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get to accept. One is the payment now plan and one is the payment
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later plan. People choose to pay me later plan because it's the easier plan
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to seemingly go with, and that just means that you end up paying at
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the back end of your deal with lots of drugs, medical and a lot
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of time in hospitals generally, and with lots of health problems. I chose
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the other route, which is kind of the paying out plan, which means
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that you have to spend the time working out beat an hour a day or
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you know, cross training or swimming or biking, or I like triathlons only
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because of the fact that gets you to bike and run and swim, none
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of which you would necessarily do on a regular basis otherwise. And if you've
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paid your money for your next event, you've got a reason why you have
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to do if you've invested some money, so you want to go do it.
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So I've done that in combination with a pretty extensive vitamin program that I've
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worked on for years and research, and I think that that has to be
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a big difference in my life. And that's kind of where I come from.
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So would you take a second or moment and share with us some of
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the supplements that you think are vital to a good healthcare regimen? Sure?
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I use abcde alphabet, Okay, so all the antioxidants, yeah, alfull
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of poek acaid, the citelel, carnatine, bus fatido, serene, umku
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ten um um, selenium, tumeric, wow, and DHA and coque ten.
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Yeah, you said COCU ten. And I wanted to mention that I
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don't know if you know this, but as you grow a little bit older,
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even though we're all ageless and timeless, that the better form of COCU
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ten to take is ubiquinal because it's more absorbable. Are you aware of that?
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Yes, yeah, I think I think we had once chatted. You
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told me a little bit about what that before. Okay, But so how
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many supplements are day do you have to take? I'll take a handful.
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I take about fourteen of them, okay, and you have I don't know.
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You know, you're supposed to schedule amount nicely, but I just sort
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of off them all at one time in the morning and make my way through
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the day right exactly exactly well. And I'm sure your diet is a good
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one as well, and we'll get I eat healthy, but I cheat like
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everybody else. But that's the benefit of doing workouts. You know. If
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you've if you've ridden fifteen miles on a bike in an hour, you've consumed
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a bunch of calories and you can justify that Reese's pieces thin, you know
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well, and you do need some carbohydrates, uh, simple carbohydrates too,
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right when you're when you're burning that much energy, so you need that energy.
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So there's a there's a justification for having a pasta. That's right.
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So let me segue to Joel for a moment, because I know he's been
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patiently sitting here waiting, and Joel is coming today from his home in Baltimore
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and h and so Joel, you're to me one of the most You and
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William both are too fascinating men. Joel, you have built five companies and
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each one of them had been successful. You were named Entrepreneur of the Year
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by Ernst and Young and I guess in the Baltimore Washington, DC area,
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Am I correct? Y's right? Yeah, yeah. And what interests me
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and I think would interest our viewers is the multidisciplinary or multi uh background of
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your company. So you started I think in apparel, then you went to
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candy. Then you went both in retail, of course, but but different
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different products, and then you went into you found helped to found the company
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called red Box, which was I think sold to McDonald's. Is that correct?
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Yes? My company was called Show to Go and was sold to McDonald's
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right. They they rebranded it to to red Box. Okay, but you
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you were the original concept of red Box, and then you went into the
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medical and lab diagnostic business lab connect with the name of that most recent company.
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So okay. I remember when I was growing up in the business world
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that I followed a man named Ernest Arbuckle because I always read about, you
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know, be different types of leaders, and he was one that was very
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well known in business in San Francisco particularly. He had come from General I
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think was General Motors to Wells Fargo to Stanford, so he went from automotive
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to banking, finance and then into education and was successful in all of these
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companies. I was fascinated by that concept, and I think you actually epitomize
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a very similar track record. Could you talk for a moment about how you
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have been able to lead and be successful in companies where you didn't really know
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the the business background part of it was a technology part, but yeah,
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you could lead those companies to success. So what's your secret? I have
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no secret. I think Bill said it really well. A lot of it
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is persistence. I was fortunate to grow up in a family of entrepreneurs and
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My grandfather had a small chain of small department stores. I grew up in
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that environment. When I went to college, opened a retail clothing store when
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I was a sophomore in college, and then at the time I was a
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senior, I had two clothing stores, and after college opened three more in
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the Maryland area, and they were stores. Segue over to the confectionary business
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was also a retail concept, so there wasn't that much of a difference,
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except there was a different product. So you learned the product, and you
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expare met and you test, and you start out. You open a few
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company stores, and then we started to franchise them, so we had them
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all over the US, and we had them in eleven countries overseas. But
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it was just another product. It was retail. The DVD rental business.
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My partner saw that concept in Israel. Israeli's developed that technology. We got
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the rights to bring that technology to the United States. We got a contract
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with Albertson's grocery stores to put them in thirty five hundred grocery stores and also
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into Barnes and Nobles college campus bookstores six hundred those and again it was it
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was working in a retail environment. It was a different product, so we
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learned that product, but it was still retail, and so we were able
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to open a lot of stores. And then McDonald's wanted to come into this
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space and they purchased our company and they continued to roll them out, so
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changed the name to red Box. They rolled those out. Probably yeah,
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well these thousands of those units of countries as the biopharmaceutical company that I started.
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And with that one, I really just wanted to open a new company
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and in a new area. And I came up with a concept that had
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five or six of what I considered to be really critical and important pieces too.
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I wanted to create an ideal business and so I had this vision and
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I developed a concept and a business plan. I didn't know if it was
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going to be successful or not. I hired a consultant to study my business
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plan and he came back and he said, first of all, it's a
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great idea if it if it was somebody from the inside of the industry,
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they probably wouldn't have come up with this concept. You come into it with
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pressures from the outside. And the second thing is is I, instead of
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paying the fees, I'd rather work with you in the company, so I'll
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hire him. He was my first buyer and he was an industry expert,
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so he had the expertise that I did. But then again I learned the
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product, and it was about creating a concept and a vision and then guiding
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a company in that direction. And a lot of it is is what Bill
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et cetera is persistence. It's when ops the wolves come out, their opportunities
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to to grow. Mistakes are sometime there are opportunities to learn and get better,
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and I think you learn sometimes more from your mistakes than you do from
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your successes. So luckily we have enough successes with a company. I'm very
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I'm very yeah, and I'm very happy that you have just said that,
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because that was my burning question to both of you is when you have faced
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obstacles in your careers and your businesses, what has been your guiding light,
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your way to get beyond the obstacle and to the light at the end of
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the tunnel, so to speak to success. So William, why don't you
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start and tell me what tell us what that has been in your career.
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I think I probably summarized it previous day. I believe that you have to
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be an optimist. You have to believe that you can succeed, and you
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have to maintain the attitude that you will get to the finish line. It's
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it's some people say I'm going to try this. It's not a try.
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It's it's going to get to the finish lung. And that's the only way
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you finish an iron man, because as an example, every three hours your
18:07
body chemistry changes. You want to stop for ten minutes no matter what.
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And that's just like business. It's just you have to decide you're going to
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get to the finish and you will persist through anything that gets in your way.
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Tenacity. Tenacity is what you're what you're saying, if you wanted to
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put it in one word, yea and Joel connect as I don't know.
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I think you frozen there for a moment, Joel, can you hear us?
18:42
There you are? Yeah, there you go. Okay, wait,
18:51
we lost you. We're going to go back to William and let you come
18:55
back on Joel. He just didn't want to answer that question. William.
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Ah, now we can hear you. Okay, So do you under did
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you get the question that I asked? Well, we can hear you but
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we can't repeat the question. Okay, The question is when you've faced an
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obstacle in your career, how did you get beyond the challenge and get to
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the light at the end of the tunnel of success. I think in every
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business that I've started and built, there's always a time where it comes where,
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especially in the early stages where you're doing most of the jobs wearing all
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kinds of hats, and it gets to be overwhelming, and there's a period
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where you say, is this worth it? And there's so many reasons to
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stop. But I've learned that you just have to go through that wall and
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you have to just keep going. And the persistence that tenacity are the main
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ingredients. And if you have that attitude and you've experienced going through that wall
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and succeeding and getting on the other side, then it gives you the confidence
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to do it over and over and over again. And my first business was
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successful in spite of the many mistakes I've made as the first time business owner,
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but the tenacity was there, the persistence was there, and you learn
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from your mistakes, and if you're willing. The other thing is you've got
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to be willing to fail. You got to be willing to take a risk.
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And I've never been. I've been risk adverse my whole life, and
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I've learned that taking risks sometimes things don't always work out. But you you
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you learn from every experience that you have, good or bad, successful,
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and a lot of it is learning from those mistakes and then you do better.
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You do it better the next time. And that's the attitude is it's
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not a failure, it's just it says you have to do you have to
21:07
do it better next time, or do it differently next time. So you
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learn from everything that you do. And but again, you got to be
21:14
willing to stay with mh. We lost you again, So William, can
21:22
you hear us? Ye? Okay, So we'll let you take over.
21:26
So William, when you've been disappointed in an outcome or a person, let's
21:32
just take a person for the moment, how do you deal with the management
21:37
challenge of turning that situation around to make the troubled the troubled person and that
21:45
this case become your best Ally, generally, what you try to do is
21:53
you try to assume that they didn't necessarily have the worst of intentions to begin
21:59
with. Most people are generally pretty good at heart and generally kind of want
22:03
to do good if you give them the opportunity to. If you don't allow
22:10
in that opportunity, they won't rise to your expectations. And if you expect
22:14
them to be better than be their best cells, you try to get them
22:17
there. It doesn't always work, but that's what you try, and you
22:21
try to find that commonality. And you got to remember the fact that most
22:25
of us don't really have a large impact in the world. As my father
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said, you think you're a very important person in the world, Stick your
22:32
hand in a bucket of water and you displace a lot of water out.
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You remember how much impact you really add on that bucket of water. Accept
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it. You know, when I look at you and Joel and your career
22:45
path, you are making a very big impact on the world. And you,
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I mean, you have already and you are continuing to do so.
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And this is particularly opportune moment to talk about the HEMP the CBD business.
23:00
So let's let's address that for a moment, because there is an industry that
23:07
is game changing, and so let's talk about how you got there, what
23:11
your beliefs are about the opportunities there. I know, William, you've touched
23:15
on that, but let's let's delve into that a little deeper. Why is
23:19
it that you think camp and CBD is going to change the world and you're
23:23
going to be shepherds of stewards of that those those changes. One of the
23:30
founding products from from our country, which one of the first products that was
23:33
farmed in North America by our founding fathers. They realized back then the benefits
23:37
of it. They knew that it was an extremely versatile product. We now
23:42
know, because we've got a lot more science behind it, that there are
23:45
more than fifty thousand applications that it can help in things like cement and wallboards,
23:51
clean the air in the buildings as we use them. We know that
23:55
it has your body has a cannabinoid system within it in order to facilitate the
24:02
application and absorption of your body in CBD, and it's a self balancing element.
24:07
It's a natural product which is great for your body. Everybody's body reacts
24:12
to it differently, which is what you ideally want in a supplement. You
24:17
want it to be tuned to you, not to somebody else. So everybody
24:19
has to figure out what works for them and how it works best for them
24:22
and what dosages they need to have. But it has a wide range of
24:27
both practical and medical topical. As I said, in my own case,
24:32
I became interested because I broke a collarbone and I broke a bunch of ribs.
24:36
It's not the first time it's happened in my life, but I didn't
24:40
have the benefit of being able to use CBD, and it really helped with
24:42
my pain management on my ribs, which is probably as close as men get
24:45
the giving birth. You know, it's a really painful experience, and when
24:51
you put CBD on, the pain went away, and I, you know,
24:52
it was like manna from heaven. So I became extremely interested in for
24:56
that reason. And it has lots of other applications. They just proven that
25:00
it's got applications everywhere from UM sleep treatment to you know, liber treatments to
25:08
a lot of a lot of practical medical applications. UM. As I say,
25:12
it's individual, individual, And it was a banned product for no reason
25:18
in the United States other than some very powerful men many years ago got together
25:22
and banned it because it was competitive to their primary businesses. UM And those
25:29
days are passed and now we can take a look at it with a fresh
25:30
eye and see that it's you know, without THHC and it doesn't get you
25:34
high. Well, it does this help get you well, And that's a
25:38
pretty strong benefit for anybody to get involved. Well, it wasn't the banning
25:41
also to do with the fact that it was married in the in the concept
25:48
of um. The imagery of CBD was somehow confused with THC, which does
25:56
get you high, as you as you said, wasn't there some con fusion
26:00
that caused that to be them to be combined and people thought they were all
26:07
one. Even today, people still think CBD is THHC. You hear that.
26:14
Yeah, people don't know that they're both the same plant, but one
26:17
as an active ingredient in one doesn't have an active it doesn't happen, okay,
26:22
And so yeah, cannabis is cannabis. But when you've got THHC,
26:27
you've got active cannabis, and you've got marillan what everybody commonly refers to as
26:33
marijuana. And when you've got a non THHC product, you have hemp,
26:36
which is everything from ropes to fibers to bed filling to cattle fodder to any
26:41
number of applications and those are their fifty thousand industrial applications for that aside for
26:49
the medical applications. So there there, there's just a host of very beneficial
26:53
applications. And as we get more targeted and more experienced in the in the
26:56
industry, we're able to start to tailor of those keel of those elements to
27:00
meet the marketplace demands. And Joel, what about you? Why did you
27:04
get interested in CBD? Sorry, can you say that again? Oh?
27:11
I said why? I was asking you the same question. Why why did
27:15
you get interested in this space of CBD space? Um? Well, I
27:21
had sold my last company and I was retired young and I got introduced to
27:27
Bill and he was putting his company together, and it was I learned a
27:34
lot about CBD in the beginning. I used it myself. I play a
27:40
lot of tennis three four times a week, and you know, you have
27:42
the normal aches and pains that you get from playing a sport on a regular
27:48
basis, and I used the product and again the pains, all the pains
27:53
went away, all the little aches and pains went away basically within a day
27:57
or two, and it's been pain free ever since. So I I learned
28:03
a lot about the product, about CBD, about hemp, and again I
28:08
wanted to be I wanted to be involved with something that which could really help
28:12
out of people and the environment as well as personal health for all kinds of
28:19
different conditions. And I mean it's a it's a product. I mean,
28:26
hemp has been around for ten thousand years and too much. Every culture in
28:30
the world has used it at one time or another. It is our currency
28:33
was originally printed with hemp. The government used hemp for canvas in the war,
28:41
to make tents and uniforms. So it's it's there's so many uses,
28:45
as Bill had talked about, both for personal health and so well did you
28:56
use it both topically and internally when you were dealing with your tennis injuries.
29:02
First I used it topically and it really worked well, and then I started
29:07
taking it internally and it worked even better. So I don't even use it
29:14
topically now. It just all that all the aches and pains went away from
29:18
from taking it internally. So yeah, I take it internally now. So
29:27
so you you both are paving the way in pioneering and h obviously this is
29:37
what entrepreneurialism is all about, is having a vision and trying to execute a
29:45
plan that will be profitable, but also in your case and CBD giving back
29:52
to the world. Where does sun i Q fit into that equation in terms
29:57
of positioning, Where where i you positioned along the spectrum of CBD. We
30:03
are taking we're building a secure supply chain, so we're taking it around UM
30:11
up through wholesale products. Our goal is there are really seven businesses sectors that
30:18
are involved in the hemp business from production in the farming and all the way
30:22
through the distribution UM and so we're working our way through that supply chain.
30:27
We have are working with farmers UM we're so we're cultivating the next stages to
30:33
dry it. Then we have labs process it into UM full spectrum oils or
30:41
broad spectrum. We have isolate and dislet. We are working on establishing manufacturing
30:48
operations to white labeling and then ultimately to do distribution to retailers UM with other
30:55
components within sub submarkets of that stuff. So it's a it's a it's a
31:00
growing marketplace where we're it's doing a capital race for that for ourselves at the
31:04
moment um. As we grow, We've got dryers that are being installed and
31:10
as I speak, and farms that have got multiple acres in the ground and
31:15
plants are growing and looking healthy, and we're looking forward to harvesting in this
31:19
fall and bringing and bringing h those crops to market. And where exactly are
31:25
you located. Our operations are focused in Oregon, and we chose Oregon because
31:30
of the regulatory environment. To begin with, UM it is the most seasoned
31:36
area. It has the highest quality of hemp in the country. It's well
31:38
known for that. Um Colorado has built a reputation for cannabis, the cannabis
31:45
side of it, the marijuana side of it, whereas Oregon is known for
31:49
its hemp production because of the market, because of the ocean impact on it
31:55
as well as an overall environment. We are looking at primarily organic operations,
32:00
which we prefer, and so it's an exciting market to be in. And
32:05
the reason we liked it is because regulations are established, they've been tested and
32:08
tried. The farmers are experience. They've actually grown for more than one one
32:14
week, and they've been through a couple of seasons in many cases. And
32:19
the operations are commercial and they've been leading because the farmers are are working on
32:23
it and our experience and they've run across the issues in growth. They've developed
32:29
post processing procedures. We've builoped new drying processes, we builop other components of
32:34
that process. That's why we're focused on Order as a first market, and
32:37
then we will once we have that established there, then we will, using
32:42
Joel's expertise, kind of clone it if you will, across the country into
32:46
other markets, because Joel's background in retail is what you're saying, retail distribution.
32:53
So help help us to navigate this very confusing choice of which CBD to
33:04
use. If you don't mind taking a moment to tell us, how do
33:08
you know which products have efficacy? It's so confusing to go in a store
33:14
today and try to pick a CBD oil or even going online when there are
33:19
so many available and you don't know which ones are the ones that are going
33:22
to work. How do you, guys, how do you both select?
33:30
Well? I wanted one of the things that I look for the product is
33:35
that product has to be organically grown. That way, you know that there's
33:40
not going to be any pesticides. Pesticides, the hemp plant has the ability
33:47
to cool out of the soil, anything that's in it. It's not organic
33:57
and as you use pesticides, another the potency of the CBD and the plant.
34:08
So the first thing look for is to make sure that the product is
34:12
manufactured with organic from organic soil, and that's number one. Then it's good
34:22
to you can look and you can there's there's reputable companies that have vertical operations,
34:30
so they grow it organically, they process it and it's all done internally
34:37
and totally integrated so that the product is at the other end comes out and
34:44
it's a high concentration of CBB, which is also important to look poor um
34:49
and I mean you can you can do searches and you can learn about the
34:54
companies that that really have been doing it for a while, do it with
35:00
good manufacturing processes, grow it organically so you know that you have a good
35:07
product. Another thing to look for is many companies have a third party laboratory
35:13
verification that they actually put on the label of the product. The most important
35:19
thing about choosing product is to read the labels and to read it it to
35:22
organic and to read it it has a third party at education. It has
35:29
a high concentration of CPD in the products, so it takes a little bit
35:35
of education. There's a lot of product out there that it's not high quality.
35:42
I think that there's going to be standards coming from the FDA that's going
35:47
to weed out some of the bad actors in the space. But meantime,
35:54
you have to do a little research to learn which products are the best ones.
35:59
Right well, right now it's like the wild wild West because there is
36:02
no regulation. But it is there a minimum milligram. You said a high
36:07
concentration of UH of the CBD and I assume you meant pure CBD, not
36:15
the isolate or do you does it matter? And what is the dosage that
36:21
you look for that would be UH suitable attractive to you to purchase? Well,
36:28
I think dosaging is an area that I can't really speak to because everybody's
36:31
different. That's true. To kind of test it out with yourself with low
36:37
dosage and then if you feel like you need more, then you take either
36:40
more or take it more often. Um, But dosage is something that you
36:49
can actually get from the manufacture. They can make suggestions, but they won't
36:54
dictate or say exactly how much each person should take. A boy's different,
37:00
you know, I said, I misstated that Joel, I said dosage.
37:04
I meant to say strength because we talked about the milligrams that you look for
37:08
when you're looking at how much CBD is in the product. So I'm sorry
37:13
I took you down the wrong path there, but could you talk about what
37:16
you think about the minimum that you would ever look for and the in not
37:22
the dosage but the strength. Yeah, I mean for me personally, my
37:27
person my age should take about fifty milligrams a day CBD. That's what I
37:30
take. UM. Somebody my age might take more or less, but for
37:37
me, that's what I take. And what about you, William, Um,
37:44
The amounts that I take just depend on what I'm trying to address.
37:50
UM, And I think that you know, Joel's covered pretty much many of
37:54
the ways that we sort them out. It's it's as in any other product.
37:58
It's it's a question of reliability of the supplier, and you need to
38:02
determine who those are in the marketplace. And there are some high value,
38:08
reputable ones that are in the workplace that are building and continuing to build those
38:15
build those supply lines. So well, there's one that I like called Quicksilver,
38:22
and they have a nanotechnology a delivery system. They are run by a
38:30
doctor scientists called doctor. His name is doctor Shade, Chris Shade. And
38:36
I've found that, you know, I think it's like two hundred and fifty
38:38
milligrams though, and you take four pumps under under your tongue, sublingual and
38:45
hold it there for about a minute and then swallow and that's it. That's
38:49
all you have to do in a day. Do it in the morning or
38:52
some people like it at night because another benefit of CBD is the is the
38:58
calming effect that it has, and people have claimed that it really has changed
39:04
their sleep, their sleep patterns. Joel, I think you actually told me
39:07
that it was had helped you. Is that is that true? I don't
39:15
know. I don't know. If you yeah, take the evening, you
39:17
take it in the evening, right, Yeah, I don't know. I
39:22
take it in the morning. But it keeps me very energetic. So maybe
39:25
I'm just like you said, one size does not fit all right, everybody's
39:30
everybody is different. Yeah, so people are. Charlotte's Web also produced a
39:36
very good product quit. Oh, that's true, Charlotte's Web. I've heard
39:40
that they're very good. Um. Another good one is Bluebird botanicals from Colorado.
39:49
Yes, right, they've grown up, grow all their own products.
39:52
It's all it's all organic. Third play verification. Okay, and what do
40:01
you have a favorite one, William Um? As I said, I've been
40:06
using your your quick silver line, yeah, which has worked well for me.
40:10
Yeah that's right. Yeah, Okay, I think yeah, you you
40:15
tried them. Well, so we're not we're going to run out of time.
40:17
And I always like to uh ask our guests, what is it that
40:23
you want the viewers to take away? In other words, what what a
40:30
what a value? Um? And I call it the silver bullet, But
40:35
what a value is if you had one thing to say I want them,
40:40
the viewers to learn today, what would that be? That the CBD industry
40:46
is hemp industries Like any other business, you want to do if people you
40:51
can trust. And that's the hardest part in the business because it's a great
40:54
market business that's moving into legitimacy and so there are a lot of not necessarily
41:02
reputable players in the marketplace still and so it's like every other sector. It's
41:07
a fast growth sector. It attack tracks a lot of people who are in
41:13
it for the quick book and somewhere in for the long haul, and you
41:15
really want to get involved with people who are there to stay and they're not
41:17
going away and you know, can be relied upon them. M And what
41:22
about you, Joe, what do you want want people to take away?
41:25
Um? Similar I think everybody's hearing so much about the CBD and the benefits
41:31
and benefits are real and it's it just takes a little bit of knowledge and
41:39
to learn about which product to use, and if you get a good product
41:45
from a reputable company, it's going to have a really good effect for you.
41:50
YEA. One more thing I might add is that we've spent more than
41:55
our team goal, and others have spent more than a year on the ground,
42:00
boots on the ground in Oregon, walking farms, meeting people, checking
42:05
out supply chains top to bottom to try to figure out who one can work
42:07
with and why you should work with them, and and and we consult on
42:13
in the industry. And and that's one of the key issues is that you
42:19
have to find people that you can work with, and those relationships don't get
42:22
built um from an office in New York City or or you know, somewhere
42:28
else in the country. You really have to go and get on the ground,
42:31
and whatever market you're in, you have to, you know, meet
42:35
with people face to face and figure out who you can work with and what
42:38
benefits they bring to the your supply chain well. And also the reality of
42:45
how many entrepreneurial businesses, as you said earlier, William, do not succeed
42:51
and the reasons why. And here in one company in sun i Q,
42:55
we have two very successful senior exam it is and a team beneath them that's
43:01
supporting a lot so much of what they're doing, which which William didn't really
43:08
and Joel didn't really get into today we didn't have time. But there is
43:13
a depth to this organization as well as a breadth. And the other part
43:17
of it is that not only are these two successful entrepreneurs, but their boots,
43:22
as Bill said, their boots on the ground. They're getting their hands
43:25
dirty. They're not afraid to create something from the grassroots, no pun intended.
43:35
But they are doing this with their true grit and as they said earlier,
43:38
the tenacity that never give up. So I always like to ask the
43:44
other side of the question is what can we how can we help you as
43:49
viewers who are interested in giving back viewers who are very much about fulfilling their
43:54
fullest potential and finding the best version of themselves in life. And so,
44:01
granted, we know that CBD is going to add value to health, the
44:06
health side of people's existence if they choose to so embrace it. But what
44:12
can we do for you is the other side of our question, and so
44:17
is it possible for you to just address that for a moment. What would
44:21
you like our viewers to do for you? The money? Well, that's
44:27
pretty straightforward. What do you say? He said? He said, send
44:31
money? There were entrepreneurs need we always know in reality what I would be
44:39
happy to do with anybody who wants Yeah, well, if you're doing this
44:44
arena and need to call, is there a minimum? Is there a minimum
44:49
investment that if you had an individual versus an institutional investor that was wanting to
44:54
be a part of this and invest with you, do you have a minimum?
45:00
Yeah, We're working with sophisticated investors, so it's I'm not trying to
45:06
raise capital in discourse. I was being I was I was being playful,
45:13
But what I think, But if people do want information or in the space,
45:16
we're happy to talk to them, advise them. What we've learned some
45:21
of what we've learned, some of the pitfalls that were found in the industry,
45:23
and anybody who is um you know, a serious investor would be happy
45:27
to talk about well and then maybe maybe whatnot online? So well, yeah,
45:31
there may be joint venture partners that are listening to people who potentially have
45:37
something to offer on the on the on the value added other than the capital.
45:42
But they want to be a part of the growth. Yeah. Yeah,
45:45
As I said, we're looking at We're always interested in industry partners that
45:47
we can work with it are here for the long term in our high quality
45:51
okay for high quality partnership. However, if a venture capitalist or an institutional
45:57
investor or a corporate corporation has an M and a group, that would not
46:04
be out of the question for them to contact you and let you know of
46:08
their interest in being a part of sun Iq. Correct, we'd be happy
46:13
each other. All right, Very good. Well, I'm afraid we've run
46:15
out of time, but this has been very interesting and I think again what
46:19
we've learned today is that one word that keeps coming over and over again about
46:27
businesses that succeed over businesses that do not, and that one word begins with
46:31
the T. It's called tenacity, and so you two have certainly exemplified that
46:38
in your respective careers and now currently in a company that I believe is going
46:44
to be a huge success in a new industry that is emerging by growing so
46:50
rapidly, and that is the HEMP and CPD business. So thank you very
46:53
much for being with us today and we wish you the very best of luck
46:59
in creating this successful business. Thank you thanks for having us well. We
47:07
love to endorse new products, new industries, and of course the people behind
47:14
those products and industries are are essential to who we are as Ageles in time
47:20
as in our vision of looking at the successes and the failures of people who
47:25
can help us to learn and grow by their vicariously, by their experiences and
47:34
sharing with us. So watch out for sun Iq. This is a company
47:37
that you're going to see more and more of. I think these two guys
47:40
are going to do it. And it takes a lot of true grid,
47:45
as I said, but they're they're not giving up and they're gonna they're going
47:47
to find success. So we thank them for joining us today. If you
47:52
have any questions and you want to reach them either Joel or William. Their
47:59
contact info will be on my age list and timeless dot com website. Thank
48:02
you so much for joining us today. Bye bye, Just the Way