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Fostering Customer Loyalty Through Community With Katie Fawkes from Ecamm (MU Classic)
#342 In today's episode, we are joined again by Katie Fawkes from Ecamm. She and Erik Fisher discuss the importance and power of community around your business and discover how Katie and the Ecamm team fashioned the 'ECAMM fam' into a genuine cornerstone of their business model.
(Original Air Date - 2/26/24)
What we discuss with Katie:
+ Brief overview of Ecamm, a live streaming and video production software studio for Mac
+ The importance and role of building community in feedback for marketing and development decisions within Ecamm
+ Growth of Ecamm's community and the necessity for a…
The skinny
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