UAE's Under-15 Social Media Ban: Could It Change Consumer Behaviour?
The UAE has announced a ban on social media access for children under 15, a move that could reshape the way brands market, advertise and connect with young consumers. Could it change consumer behaviour, influence family spending habits, and force marketers to rethink their strategies? Joining Tim Elliott are Sourjo Mukherjee, Assistant Professor of Marketing at the University of Wollongong Dubai, Lourds Adalia-Evertse, Founder of Drippy, and tech journalist Kevin Sebastian.
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