Scaling Infrastructure at the Speed of Culture | Lisa Zlotnick, Shein, Head of Brand PR US Marketing
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How do global digital commerce leaders ditch standard multi-month planning cycles to scale brand communication and supply chains alongside real-time culture?
This episode features Lisa Zlotnick, Head of Brand PR at SHEIN, detailing the operational frameworks that power real-time retail execution.
Discover how to replace slow predictive planning horizons with data-backed micro-batch testing loops, move from transactional influencer marketing to collaborative product co-creation, and…
The skinny
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