Latest / Tearsheet Podcast: Exploring Financial Services Together
Marketing financial services to Gen Z with Step's CJ MacDonald and Visa's Ruben Salazar
Welcome to the Tearsheet Podcast. I'm Tearsheet's editor in chief, Zack Miller. This episode is part of a special series on Gen Z and financial services. We're really trying to get to the bottom of this next generation. The eldest Gen Zer was born in the same year Instagram was founded. Gen Z has always lived in a world with social media. Surrounded by tech tools and platforms means reaching Gen Z constitutes a challenge for financial firms. The language and ways that worked on their parents probably won’t work on Gen Z. This calls for bringing new strategies, communication, and advertising…
The skinny
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