Mario Simonyan: How He Never Ran a Book Ad and Still Distributed 10,000 Copies
Mario Simonyan built one of the most specialized law firms in the country, helping e-commerce brands fight off IP infringers and unauthorized sellers.
In this episode, he shares how publishing At the Corner of IP and Amazon transformed his business development strategy, replacing disposable cold outreach with something prospects actually hold on to. Mario breaks down his exact playbook: cold mail campaigns with a book inside, sales consultations where his team references specific chapters, and conference giveaways that generate warm inbound leads weeks later.
Four years and nearly 10,000…
The skinny
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