Communications is a linchpin of innovation adoption, a podcast sponsored by Ruder Finn
In a world that demands innovation but still experiences resistance to change, communications is a critical factor in the successful adoption of emerging technologies across industries. Kathy Beiser, chief communications officer of Eli Lilly & Company, and 2024 recipient of the David Finn Award is joined by Kathy Bloomgarden, CEO of Ruder Finn, and Steve Barrett, VP, editorial director of PRWeek, to explore the evolution of market shaping in an era where personalized news and empowered consumers determine the launch of innovative products in the marketplace.
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The skinny
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