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103: Cannabis Ghostwriting w/ Ben Owens
In Episode 103, McCarter chats with Ben Owens, a professional cannabis ghostwriter and home grower, who has worked in the illicit Missouri and legal Colorado markets for over a decade. The conversation explores how Ben's journey has evolved from selling weed in college to using his years of accumulated knowledge to help clients in the current cannabis industries tell their stories. Ben talks about what ghostwriting really involves, how he captures a client’s authenticity, and the specific challenges of writing in a field that’s constantly evolving.
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