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The Activator Advantage with Matt Dixon
Welcome to the What's Next! Podcast with Tiffani Bova.
I'm super excited to welcome Matt Dixon to the show. He is a Founding Partner at DCM Insights, a global training and advisory firm, and a leading expert in business development and client experience. He's a frequent contributor to HBR and an author of bestselling books, including The Effortless Experience, The Jolt Effect, and his most famous, The Challenger Sale which was a #1 Amazon and Wall Street Journal bestseller. We crossed paths in the CEB Gartner days and I'm just thrilled to have him back here today to talk about a new book he…
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