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GTDC’s Frank Vitagliano on the Evolving Role of Distribution

Technology distribution is evolving from transactional product fulfillment into a broader role centered on lifecycle support, multivendor integration, services, and ecosystem orchestration. In this episode of Changing Channels, Larry Walsh speaks with Frank Vitagliano, CEO of the Global Technology Distribution Council, about the Channelnomics-GTDC report The Evolving Role of Distribution and what it reveals about distribution’s growing importance to vendor go-to-market strategies. They discuss why vendors can significantly improve their probability of success by working through distribution…

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