How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO
“We built our iPhone before we built our Apple.”
How do you scale a hardware brand from $7M to $1.5B without chasing cheap CPMs?
Jacob Zuppke (CEO, Whisker) joins Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to break down how a self-cleaning litter box company became a $1.5B brand through US manufacturing, big creative swings, and a deliberate omnichannel strategy.
Jacob breaks down the marketing that fueled a decade of growth, including how TV outperformed Meta for years, and why Whisker held off Amazon until branded search volume made the case impossible to…
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