Cody Frew: Journey Mapping, Buyer Personas & ROI - Episode #19
How can mapping the buyer journey strengthen your market connection?
In this episode of Connect To Market, host Casey Cheshire welcomes Cody Frew, VP of Marketing at CareCloud, to unpack how buyer journey mapping can transform B2B marketing strategy. Cody shares how clearly defining your ICP and buyer personas (and mapping their goals, actions, and questions across each stage) creates a powerful foundation for more effective, targeted campaigns.
He explores why many marketing challenges stem from a lack of buyer understanding, and how mapping every touchpoint brings clarity, focus, and better…
The skinny
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