125: The People Behind the Products: When Marketing is Good and Increases Your Capacity with Aidan Augustin

What the Fundraising · May 4, 2023 · 24m

Nonprofits have unique marketing requirements in comparison to other business entities. Unless they have programs that they specifically market for, their focus is primarily on generating awareness, engaging potential donors, and making a substantial impact on their target audience. To achieve this, nonprofits must understand their target audience's needs, wants, and preferences, and tailor their marketing efforts accordingly.

In this episode, we talk with Aidan Augustin, a visionary leader, co-founder, and Chief Revenue Officer at Feathr, a marketing software company designed specifically…