Latest / Leaders on Shopify with John Readman
He sold 1.7 million pairs of shoes online last year, here's what he wishes he'd known sooner
How do you grow an online shoe business to £65 million and what nearly breaks along the way? Stuart Paver has been selling footwear online since 1999, making him one of Europe's earliest ecommerce pioneers. In this episode he gets honest about the hidden costs of scaling online retail, why warehousing becomes your biggest headache, how AI is already transforming product photography, and what 25 years in the game tells you about surviving whatever comes next.
The skinny
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