Latest / Hurdle with Emily Abbate / Episode Nine: Whitney Tingle & Danielle DuBoise, Founders Sakara Life
Transcript
- 0:00Speaker 1: Hello, everyone, Welcome back to Hurdle, a podcast that talks
- 0:04Speaker 1: to top entrepreneurs and badass humans who got through a
- 0:07Speaker 1: tough time in their life a hurdle of sorts.
- 0:10Speaker 2: By leaning into wellness. Fresh back from an unbelievable trip
- 0:14Speaker 2: to Italy.
- 0:15Speaker 1: Btw, I think I might be in slight fresh made
- 0:19Speaker 1: pasta withdrawal. My name's Emily Abadi. Mystick is that I
- 0:23Speaker 1: am a certified trainer, run and spin coach, also a writer,
- 0:26Speaker 1: editor and podcaster living here in New York City. On
- 0:30Speaker 1: today's episode, I sit down with Whitney Tingle and Danielle Dubois.
- 0:35Speaker 1: I wish my last name was Dubos.
- 0:37Speaker 2: No offense be.
- 0:39Speaker 1: The founders of Sakara Life and Organic are ready to
- 0:42Speaker 1: eat meal delivery service that is like the it thing
- 0:45Speaker 1: for some of Hollywood's A listers, including Kate Hudson and
- 0:48Speaker 1: Gwyneth Paltrow.
- 0:50Speaker 2: A little note.
- 0:50Speaker 1: About what's going on with me. I guess it's kind
- 0:53Speaker 1: of relevant to what we talk about here on Hurdle.
- 0:55Speaker 1: I am running the Boston Marathon a.
- 0:57Speaker 2: Week road today. Oh my god, it's so crazy.
- 1:00Speaker 1: I am anxious and excited and questioning even the smallest
- 1:05Speaker 1: things that I know to be true because that's just
- 1:08Speaker 1: what you do before you run twenty six point two miles.
- 1:12Speaker 1: If you're listening to this and you're going to be
- 1:13Speaker 1: in the Boston area on Monday, April sixteenth, give me
- 1:16Speaker 1: a holler let me know where to look for you
- 1:19Speaker 1: along the root quick thanks to the sponsor of today's episode, Ultra.
- 1:23Speaker 1: If you're looking to run injury free, and really who isn't,
- 1:26Speaker 1: then putting on a pair of Ultras could be exactly
- 1:29Speaker 1: what you need. That's thanks to their zero drop design,
- 1:32Speaker 1: which means that the forefoot in the heel are at
- 1:35Speaker 1: the same height. This encourages a low impact landing with
- 1:38Speaker 1: a bent knee and a softer footstrike. Again, the brand
- 1:42Speaker 1: is called Ultra That's a l Tra. You can find
- 1:46Speaker 1: them at ultrarunning dot com. If you haven't done so yet,
- 1:49Speaker 1: click on over to hurdlet us slash featured, where you
- 1:53Speaker 1: can enter your email address to stay in the loop
- 1:55Speaker 1: with my newsletter on Instagram and Twitter, follow along at
- 1:59Speaker 1: Hurdle Podcast and make sure you are subscribed in the
- 2:02Speaker 1: iTunes store. Oh and one more thing important. We are
- 2:06Speaker 1: getting closer to the first ever hurdle live at the
- 2:09Speaker 1: Arlow Hotel in Nomad on May eighth at seven pm.
- 2:13Speaker 1: It will be a panel discussion on self love, including
- 2:16Speaker 1: some of the A plus amazing guests from weeks past.
- 2:20Speaker 1: Trust me, you don't want to miss it. And I
- 2:22Speaker 1: think that's it for now. Let's get to hurdle in.
- 2:43Speaker 2: Today.
- 2:43Speaker 1: On Hurdle, I'm sitting down with Whitney Tingle and Danielle
- 2:47Speaker 1: du Bois, the founders of Sakara Life, which is a
- 2:51Speaker 1: wellness company anchored in food as medicine. It offers ready
- 2:56Speaker 1: to eat plant based meals and snack supplements to men
- 3:01Speaker 1: and women everywhere.
- 3:03Speaker 2: Nicely said, thank you.
- 3:05Speaker 1: This is my first time having two people in the booth.
- 3:08Speaker 1: It feels exactly we're girl ganginging here. Yeah, this was fun,
- 3:13Speaker 1: great booth. So to kick things off, why don't you
- 3:18Speaker 1: both tell me a little bit about how you met,
- 3:20Speaker 1: because it's not like you walk up to someone on
- 3:23Speaker 1: the street. You see she has a nice bag and
- 3:24Speaker 1: you're like, hey, let's start a company.
- 3:26Speaker 3: Sto in multimillion dollars company together. No, that we've known
- 3:29Speaker 3: each other since we're your kids. We actually met in
- 3:32Speaker 3: seventh grade. Whitney was the new girl in school and
- 3:37Speaker 3: where were you in Sedona, Arizona. Which have you been
- 3:40Speaker 3: to Sedona?
- 3:41Speaker 2: No? But it is so on my bucket list. I
- 3:43Speaker 2: want to get to be.
- 3:44Speaker 3: Up and everyone's bucket list. It's an incredible, incredible place.
- 3:48Speaker 3: It's very hippie spiritual, but also really really beautiful. It's
- 3:54Speaker 3: elevated desert, so you have pine trees next to cacti,
- 3:59Speaker 3: which is just visually it esthetically such a crazy thing
- 4:01Speaker 3: to see. And then you have huge red rocks that
- 4:03Speaker 3: are really dense in iron. So there are measurable magnetic
- 4:07Speaker 3: forces which people call the votex fortexes or vortices, and
- 4:11Speaker 3: so people a lot of people come from all over
- 4:13Speaker 3: the world to you know, have healing. There's like healers.
- 4:18Speaker 3: You know how in La everywhere you go, your server
- 4:21Speaker 3: or your driver or whatever is in the business. It's
- 4:24Speaker 3: in Hollywood, like in Sonona, everyone is a healer. So
- 4:30Speaker 3: I just took my therapist. I just took my mother
- 4:34Speaker 3: in law on a jeep tour and our jeep driver
- 4:38Speaker 3: was also like a hypnotist and could read your tarot cards.
- 4:43Speaker 2: And he's got like acupunctles in the backs.
- 4:45Speaker 3: Probably probably So Anyway, we grew up there and it's
- 4:49Speaker 3: it's a very specific upbringing. You know, Whitney and I
- 4:54Speaker 3: met in math class in seventh grade and our teacher
- 4:58Speaker 3: had a shaved head and a and she was a
- 5:01Speaker 3: rough foodist.
- 5:02Speaker 2: Wow, teaching us algebra?
- 5:05Speaker 1: Right, Why don't we reel it in for just a
- 5:08Speaker 1: second here, talk to me about what Sakara Life is
- 5:12Speaker 1: kind of the foundations of what you guys have to
- 5:15Speaker 1: offer and what happens there.
- 5:17Speaker 3: Well.
- 5:17Speaker 4: As you said, Sakara Life is a wellness company anchored
- 5:21Speaker 4: in food as medicine. That's our focus is providing you
- 5:25Speaker 4: with food, powerful food and delicious food that you can
- 5:29Speaker 4: use to help heal your body to feel like your
- 5:32Speaker 4: absolute best self. And when you come to our site,
- 5:36Speaker 4: you're most likely going to notice our ready to eat
- 5:39Speaker 4: meal delivery. That's kind of how what we've been become
- 5:43Speaker 4: known for. Lots of celebrities have done our program and
- 5:48Speaker 4: you might have noticed that on their social media, So
- 5:51Speaker 4: that is kind of the big focus when you come
- 5:54Speaker 4: to our website, getting to order breakfast, lunch, dinner, or
- 5:58Speaker 4: a combination of that, all made fresh, all organic, delivered
- 6:02Speaker 4: straight to your door. You don't have to cook it,
- 6:05Speaker 4: there's no prepping. It's not a meal kit. You just
- 6:07Speaker 4: open it up and eat it.
- 6:09Speaker 2: Give me an example of some top meals.
- 6:13Speaker 3: Well, yeah, you can think of us as like your
- 6:18Speaker 3: personal chef and nutritionist in one and it's all delivered
- 6:20Speaker 3: to you ready to eat. So some of our favorite
- 6:23Speaker 3: meals are usually ones that people like eating, but we've
- 6:26Speaker 3: kind of what we call sacarified them, so made them
- 6:30Speaker 3: incredibly healthy, incredibly healing. So we have a Red Beat
- 6:34Speaker 3: burger that's probably one of our most photographed and enjoyed
- 6:37Speaker 3: meals because it looks and feels kind of like a burger,
- 6:41Speaker 3: but it's made out of beets, really flavorful, and every
- 6:45Speaker 3: lunch and dinner comes with a big bed of greens.
- 6:49Speaker 3: And that's not because we just don't know what else
- 6:51Speaker 3: to give you.
- 6:51Speaker 4: It's like, I like that burger salad. It's a Red
- 6:56Speaker 4: Beat burger, and it comes with some greens. Those are
- 6:59Speaker 4: daily greens.
- 7:00Speaker 3: Getting your greens is one of the most important, like
- 7:03Speaker 3: core pillars of our nutrition philosophy. Doctor Robin Chutkin, who
- 7:09Speaker 3: is a friend and advisor, talks. She's a she's a
- 7:11Speaker 3: microbiologist and she studies the gut and helps a lot
- 7:14Speaker 3: of people with autoimmune diseases. She talks about how greens
- 7:17Speaker 3: are the most important thing to get into your diet
- 7:22Speaker 3: every single day, organic leafy greens.
- 7:25Speaker 1: I teach at a spin studio here and one of
- 7:28Speaker 1: the girls came up to me yesterday that I had
- 7:30Speaker 1: just taken my class, and she said, to.
- 7:31Speaker 2: Me, can I ask you a question? I was like,
- 7:33Speaker 2: of course, what's up?
- 7:34Speaker 1: She tells me that she's on her own personal weight
- 7:36Speaker 1: loss journey and she's asking me what I eat. So
- 7:39Speaker 1: I gave her some inside intel, you know, the ups
- 7:43Speaker 1: and downs i'm my diet.
- 7:44Speaker 2: Yeah, she tells me that.
- 7:46Speaker 1: She's just eating. She's like, I eat so much protein
- 7:48Speaker 1: and no carbs. And I said, so, I said, are
- 7:51Speaker 1: you eating fruits and vegetables? And she's like, probably not
- 7:54Speaker 1: as much as I should. And I said, stop right there. Yeah,
- 7:56Speaker 1: like you've gotta up it. You gotta up it because
- 7:59Speaker 1: you feels so much different, just to your point about
- 8:02Speaker 1: how your body is working, in your gut and your digestion,
- 8:06Speaker 1: just the second that you add that kind of stuff
- 8:09Speaker 1: into your diet.
- 8:10Speaker 3: Yeah, it's really unlearning this idea of macro nutrients dictating
- 8:15Speaker 3: what you should eat and therefore how you should feel
- 8:18Speaker 3: and what you should look like. And we talk a
- 8:20Speaker 3: lot about body intelligence, and our bodies have this innate knowledge,
- 8:24Speaker 3: and we tend to think we've been taught that weight
- 8:26Speaker 3: loss is about calories and carbs and points and pounds,
- 8:31Speaker 3: but it's really not even biologically and scientifically. You know,
- 8:36Speaker 3: your microbiome, that's six pounds of bacteria in your gut,
- 8:39Speaker 3: is dictating how you digest your food. And from that,
- 8:43Speaker 3: I mean, you know how many calories you absorb from
- 8:46Speaker 3: your meal. So you and I have very different microbiomes,
- 8:50Speaker 3: and I could perhaps absorb a lot more energy from
- 8:53Speaker 3: my salad than you would, or vice versa.
- 8:56Speaker 4: Right where you and the girl could eat the exact
- 8:58Speaker 4: same things in the exact same portions and have different outcomes,
- 9:03Speaker 4: absorb different amounts of calories and gain or lose weight differently.
- 9:09Speaker 3: And that's true with nutrients too, So one reason we'd
- 9:12Speaker 3: always tell people to listen to their body and not
- 9:15Speaker 3: get really attached to these fads. You know, high protein
- 9:20Speaker 3: is like carunting your macro. Yeah, it's like the new
- 9:22Speaker 3: low fat, and it's just as dangerous as the low
- 9:26Speaker 3: fat fad was, And it's because it takes your intuition
- 9:30Speaker 3: away from you the minute you know, there's a diet
- 9:33Speaker 3: to follow. And I know this personally because I was
- 9:35Speaker 3: just such a yoyo dieter. It was one of the
- 9:37Speaker 3: reasons we started Sakara was because Whitney and I hit
- 9:40Speaker 3: rock bottom at the exact same time. I'd been a
- 9:43Speaker 3: yoyo dieter my entire life. I remember being nine years
- 9:47Speaker 3: old and going to Costco with my mom and trying
- 9:49Speaker 3: to hide diet pills in the cart at nine, Like
- 9:52Speaker 3: at nine, I already had a sense that the way
- 9:54Speaker 3: I looked wasn't good enough, or I wasn't thin enough,
- 9:56Speaker 3: or I wasn't pretty enough. And the way that manifested
- 10:00Speaker 3: over the next fifteen years plus was trying every diet
- 10:05Speaker 3: you know, and jumping from one yoyo diet to the
- 10:07Speaker 3: next extreme diet. And all the diets taught me was that,
- 10:10Speaker 3: you know, my body doesn't know what it needs that
- 10:14Speaker 3: I have to, like, you know, follow rules in order
- 10:18Speaker 3: to get a certain figure that I was looking for.
- 10:20Speaker 3: I get a certain feeling I was looking for. And
- 10:23Speaker 3: it also taught me that less is always better.
- 10:26Speaker 1: Yeah, everything you're putting down is definitely something I can
- 10:29Speaker 1: relate with. I mean, I eyoyo dieted my entire life
- 10:32Speaker 1: until I got to college and finally stepped on a
- 10:35Speaker 1: scale and saw two hundred and four pounds and knew
- 10:37Speaker 1: I couldn't EO yo diet anymore.
- 10:39Speaker 2: I needed to do it for good.
- 10:41Speaker 1: And I think what you're saying about just this being
- 10:45Speaker 1: so young and already having such a bad self image.
- 10:48Speaker 1: It's something that so many women, especially really.
- 10:52Speaker 4: Strong way, and I can only imagine what young women
- 10:55Speaker 4: and young men are going through these days with Instagram.
- 11:00Speaker 4: I mean not just watching TV or flipping through a magazine,
- 11:04Speaker 4: but it's right there in the palm of your hand
- 11:06Speaker 4: all the time.
- 11:07Speaker 1: I am so thankful that the only social media that
- 11:10Speaker 1: was popular when I was in college was like Twitter
- 11:13Speaker 1: and Facebook, and in such lesser amounts than it is now,
- 11:16Speaker 1: because I can't even imagine dealing with that struggle and
- 11:20Speaker 1: being so inside of my own head and having that
- 11:23Speaker 1: exposure to so many people who were maybe at the
- 11:28Speaker 1: time I would have viewed it as doing it right,
- 11:30Speaker 1: and I was doing everything wrong and it was just
- 11:32Speaker 1: shoved in my face day.
- 11:33Speaker 3: In Yeah, And it's because there's a lot of also
- 11:36Speaker 3: conflicting information about out there about what to do. You know,
- 11:40Speaker 3: some people might do really well with a high animal
- 11:44Speaker 3: protein diet, but a lot of us don't. A lot
- 11:47Speaker 3: of us, you know, do well on a plant based diet.
- 11:50Speaker 3: And by that, you know, Whitty and I are not
- 11:52Speaker 3: vegetarians or vegans, and you know, we don't think that
- 11:55Speaker 3: that's the only way to be healthy. I think the
- 11:58Speaker 3: only way to be healthy is to build a body
- 12:00Speaker 3: that you get to listen to. And the one thing
- 12:02Speaker 3: that we all know is that we need to get
- 12:04Speaker 3: more plants into our diet because that's the number one
- 12:08Speaker 3: thing that bacteria in your gut that's dictating everything from
- 12:12Speaker 3: your hormonal health to your immune system and your mood.
- 12:15Speaker 3: You know, ninety five percent of your serotonin is made
- 12:18Speaker 3: in your gut. The number one thing those microbes eat
- 12:21Speaker 3: is plant based fiber. And when you're not giving them
- 12:24Speaker 3: the food they need because you're focused on you know,
- 12:27Speaker 3: protein or low fat or whatever the fad is, they actually,
- 12:32Speaker 3: you know, they don't want to die. These microbes. They've
- 12:34Speaker 3: been around for trillions of years. You know, they they
- 12:38Speaker 3: want like they will start to eat the inner lining
- 12:41Speaker 3: of your gut if you're not feeding them the right things,
- 12:44Speaker 3: and that's what really leads to autoimmune disease and leaky
- 12:46Speaker 3: gut syndrome. And so when we tell people, you know,
- 12:51Speaker 3: let go of all the learnings you have, like we
- 12:54Speaker 3: actually have to help people unlearn more than learn. It's
- 13:00Speaker 3: because we're trying to help them build up this healthy
- 13:03Speaker 3: gut and really get to a place where they get
- 13:05Speaker 3: to listen to their body.
- 13:06Speaker 1: I'm so amp that you guys are here because everyone
- 13:09Speaker 1: that I've had on hurdles so far, their hurdle moments
- 13:12Speaker 1: and their stories have been so rooted in fitness. And
- 13:16Speaker 1: so I think a lot of the vocabulary you're throwing
- 13:19Speaker 1: out here involves all of these words that I'm not
- 13:22Speaker 1: getting the chance to talk to my audience a lot about,
- 13:25Speaker 1: like serotonin. Do you want to talk to them about
- 13:27Speaker 1: serotonin for a second before we move on?
- 13:29Speaker 3: Yeah. Well, you know, I think what's really incredible about
- 13:32Speaker 3: the notion of you know, neurotransmitters is that we used
- 13:35Speaker 3: to think that like the way we think and the
- 13:37Speaker 3: way we feel all happened in the brain. And what
- 13:41Speaker 3: we're finding and you know what studies show is that
- 13:44Speaker 3: that's not true. That you actually have a first brain,
- 13:48Speaker 3: which is the group of all of these microbes in
- 13:52Speaker 3: your gut, and so if neurotransmitters are made in the gut,
- 13:56Speaker 3: then of course it matters what you eat. You know,
- 13:59Speaker 3: of course it matters that you're eating one hundred calorie
- 14:03Speaker 3: processed snack pack versus you know, one hundred calories of broccoli.
- 14:06Speaker 3: That food is information, and that information is dictating what
- 14:11Speaker 3: you think and how you feel.
- 14:12Speaker 1: So what do you say to the person that's like,
- 14:14Speaker 1: it makes me really happy to sit down at Italy
- 14:18Speaker 1: with my boyfriend on a Thursday. You need a bagete
- 14:21Speaker 1: and a cheese plate and drink a bottle of wine.
- 14:23Speaker 4: Great, they go for it.
- 14:25Speaker 1: Yeah, I'm just so interested because you know, obviously there
- 14:28Speaker 1: are benefits to both sides of it. There are benefits
- 14:31Speaker 1: to the cup of broccoli, and there are benefits emotionally
- 14:34Speaker 1: out of the time to doing the baggett and the
- 14:36Speaker 1: cheese play after a long day of work.
- 14:37Speaker 4: But this goes back to then what you eat for lunch.
- 14:40Speaker 3: Yeah, and you are the majority.
- 14:42Speaker 4: You are what you do the majority of the time,
- 14:44Speaker 4: as long as you have your little path like leave
- 14:46Speaker 4: the bread the trail of breadcrumbs to get back to
- 14:49Speaker 4: feeling like your best stuff like kale crumbs. Yeah, but
- 14:53Speaker 4: if you have those tools at your disposal, and you
- 14:56Speaker 4: know how to get back to feeling good, which is
- 14:58Speaker 4: just getting back into your regular rhythm of life. We
- 15:00Speaker 4: believe that you should enjoy all of that and do
- 15:03Speaker 4: it without any guilt, but know that you might swing
- 15:07Speaker 4: out of balance a little bit and be okay with
- 15:09Speaker 4: that as long as you know how to get back
- 15:12Speaker 4: to feeling good.
- 15:13Speaker 1: What I was really interested in to hear about Whitney specifically,
- 15:16Speaker 1: is your hurdle moment really having to do with your
- 15:18Speaker 1: skin and getting to a point where you felt like
- 15:22Speaker 1: you just couldn't continue on with a lifestyle that presented
- 15:26Speaker 1: on your skin with adult acne in this way.
- 15:28Speaker 2: So why don't we talk a little bit about that.
- 15:32Speaker 4: So I had been battling with cystic acne since high school.
- 15:36Speaker 4: I did accutane when I was probably seventeen years old,
- 15:40Speaker 4: and that didn't work for me. Before that, I had
- 15:44Speaker 4: tried all of the different proactives and creams and all
- 15:48Speaker 4: of the topicals that I could find, went to a
- 15:51Speaker 4: number of dermatologists, and finally I decided to do the accutane,
- 15:54Speaker 4: which is pretty extreme, and with the acutane you also
- 15:58Speaker 4: receive prozac because suicide is a common side effect. You
- 16:03Speaker 4: are put on birth control pills and sign a contract
- 16:07Speaker 4: saying that if you get pregnant, you will have an
- 16:09Speaker 4: abortion because your baby will come out.
- 16:11Speaker 2: With birth defects. I didn't know this.
- 16:15Speaker 4: Yeah, And you have your blood tested every week or
- 16:17Speaker 4: every other week to make sure that your liver is
- 16:20Speaker 4: okay because it could possibly destroy your liver as well.
- 16:24Speaker 4: And I decided that it was worth it to take
- 16:30Speaker 4: all of those risks and to do the acutane because
- 16:33Speaker 4: my skin was so bad it and it bothered me
- 16:35Speaker 4: so much. Yeah, and I feel like it's important.
- 16:39Speaker 3: You know, Whitney speaks about her skin a lot, and
- 16:41Speaker 3: like you can see her skin now it's perfect. Yeah,
- 16:45Speaker 3: when she was going through it, like her sistic acne
- 16:48Speaker 3: was really bad. And I feel like it's important to
- 16:52Speaker 3: call out because you know, I know girls that will
- 16:54Speaker 3: like go on acutane for like a z on my
- 16:57Speaker 3: cheek and just that this was like a really serious
- 17:01Speaker 3: journey for her and impacted her life in so many ways,
- 17:04Speaker 3: from you know, self confidence. It's like I thought about
- 17:07Speaker 3: my struggles with weight and like, you know, I that
- 17:10Speaker 3: was like ten or fifteen pounds, Like, yeah, I wore it.
- 17:13Speaker 3: But only I could really tell. But for Whitney, like,
- 17:17Speaker 3: I remember watching her struggle so much because it was
- 17:19Speaker 3: like she wore it on her face, and I.
- 17:22Speaker 4: Would never leave the house without makeup on right ever, right.
- 17:26Speaker 4: And you know, the acutane didn't work. And when I
- 17:31Speaker 4: moved to New York to come out to work on
- 17:34Speaker 4: Wall Street, I thought, somebody here will cure me, somebody
- 17:37Speaker 4: will have the answer. And you know, working on Wall
- 17:40Speaker 4: Street just aggravated my skin even worse.
- 17:43Speaker 2: That's stress.
- 17:44Speaker 4: Yeah, it was the stress. I put on a good
- 17:46Speaker 4: fifteen pounds right off the bat. But it's more than
- 17:50Speaker 4: just the stress. It's the lifestyle. It's the not having
- 17:54Speaker 4: time for lunch or to think about what you're going
- 17:56Speaker 4: to eat. You're tired of making decisions all day and
- 17:59Speaker 4: so you just go with whatever appeals at the moment.
- 18:03Speaker 4: You're not sleeping as much as you should, You're going
- 18:06Speaker 4: out after work, drinking alcohol, and all of that starts
- 18:10Speaker 4: to add up because you know, now, we know that
- 18:13Speaker 4: it's because of the gut and how you're treating it
- 18:16Speaker 4: and what you're feeding it. But at the time, I
- 18:17Speaker 4: didn't know that, and so I just would open up
- 18:21Speaker 4: these magazines and look in there and say, Okay, this
- 18:24Speaker 4: dermatologist has a quote in magazine. He must be the best.
- 18:28Speaker 4: So I'd go to see him and he'd spend five
- 18:31Speaker 4: minutes with me and then hand me a prescription for
- 18:35Speaker 4: a mega round of antibiotics or acutane again. And I tried,
- 18:41Speaker 4: you know, more lights and more lasers. I didn't want
- 18:44Speaker 4: to do the accutane. And finally, you know, a dermatologist
- 18:49Speaker 4: told me like, this is your only option, this is
- 18:52Speaker 4: all you have, this is all you can do. You
- 18:54Speaker 4: just need to do it again. And this voice inside
- 18:58Speaker 4: of me was saying, don't do it. It's not the answer.
- 19:00Speaker 4: You know that, you can feel it. My body was
- 19:03Speaker 4: just screaming at me, don't do it. And I decided
- 19:07Speaker 4: not to do it.
- 19:07Speaker 2: Would you say that was your lowest point? I final person.
- 19:11Speaker 4: I was just I was sitting. I would go to
- 19:13Speaker 4: see these doctors and cry because I was so frustrated
- 19:17Speaker 4: that there was no other solution.
- 19:18Speaker 2: And how old are you at this point?
- 19:21Speaker 4: I must have been yeah, twenty three last time.
- 19:24Speaker 3: Yeah, And I've been a decade of dealing with acne.
- 19:29Speaker 4: Yeah, and seeing so many doctors and trying the latest
- 19:33Speaker 4: things on the market, like that crazy laser.
- 19:36Speaker 3: There's one time she we were roommates at the time
- 19:39Speaker 3: in New York, and she did this laser where they
- 19:43Speaker 3: put this acid on her face that was incredibly painful.
- 19:46Speaker 3: They use it for skin cancervations, and then they put
- 19:50Speaker 3: her under this like UV light that literally burned like
- 19:53Speaker 3: the top three layers of her skin off.
- 19:56Speaker 2: Did you have to go into public after a few
- 19:58Speaker 2: days after that? How does that happ well?
- 20:00Speaker 4: They said, They said, yeah, they told you not to
- 20:03Speaker 4: go into public, but we did.
- 20:06Speaker 2: Yeah.
- 20:06Speaker 3: And actually somebody came up to her, like this little
- 20:09Speaker 3: man came up to her and was like, are you okay?
- 20:12Speaker 3: Did you just escape a fire?
- 20:14Speaker 4: I looked like yeah, I looked like I had been
- 20:15Speaker 4: on a fire. My face was burnt, completely burnt. And
- 20:21Speaker 4: after a few days it started to peel and just
- 20:24Speaker 4: layers of skin peeled off, and then the acne was there. Wow,
- 20:31Speaker 4: and it just kept coming back.
- 20:33Speaker 3: Wow.
- 20:33Speaker 4: And it was because I kept trying to treat it.
- 20:35Speaker 4: From the outside. Nobody was talking to me about what
- 20:40Speaker 4: are you eating, Are you getting enough nutrition? Are you
- 20:44Speaker 4: going to the bathroom every day? Because I wasn't. I didn't,
- 20:48Speaker 4: you know, my digestive system was all out of whack,
- 20:51Speaker 4: but nobody was asking me about that.
- 20:52Speaker 3: The vital sign too.
- 20:54Speaker 4: Yeah, your it's your exit for your toxins and it
- 20:58Speaker 4: should be working. But none of the doctors were talking
- 21:01Speaker 4: to me about that.
- 21:02Speaker 1: Wow, okay, So then when did you decide that you
- 21:07Speaker 1: needed to make this pivot? How did you how did
- 21:09Speaker 1: you know to make the pivot?
- 21:11Speaker 4: That wasn't until after Danielle and I went on this
- 21:15Speaker 4: journey to create some car together and saw it was
- 21:17Speaker 4: a life changing benefits nutrition school.
- 21:20Speaker 3: So I just I just graduated. I studied by Oken
- 21:24Speaker 3: and then I was just going to nutrition school. And
- 21:26Speaker 3: that was right at the same time that I hit
- 21:27Speaker 3: my rock bottom and you know, I did my last
- 21:30Speaker 3: COEO diet that put me in the hospital. It was
- 21:33Speaker 3: like a seven day water fast, which it's insane. It
- 21:36Speaker 3: was like get this retreat in said in Arizona. And
- 21:39Speaker 3: so we really hit rock bottom together, and for me,
- 21:42Speaker 3: it really scared me. Like I remember sitting in the
- 21:45Speaker 3: hospital with Whitney and I was just like mortified and
- 21:49Speaker 3: terrified that I was so willing to hurt myself to
- 21:53Speaker 3: get this body that I thought I had to have,
- 21:55Speaker 3: or I thought that I didn't have and that's really
- 21:58Speaker 3: when I decided that I was going to get back
- 22:02Speaker 3: to food is Medicine instead of food is the Enemy,
- 22:04Speaker 3: because food had been the enemy for me for so long.
- 22:08Speaker 3: So as I was studying nutrition, you know, I was
- 22:10Speaker 3: learning so much incredible stuff that I just was like,
- 22:14Speaker 3: I want people to know this. But then I realized,
- 22:17Speaker 3: even when they know it, they're not going to know
- 22:18Speaker 3: what to do. So like, if I could talk about
- 22:20Speaker 3: the science behind the microbiome for ten years, but if
- 22:23Speaker 3: I don't teach you how to eat for it, it doesn't
- 22:26Speaker 3: really matter to you. So I can tell you that
- 22:27Speaker 3: ninety five percent of your serotonin's made in your gut,
- 22:30Speaker 3: but that's not going to change how you wake up
- 22:32Speaker 3: and make breakfast. So Whitney and I were really the
- 22:36Speaker 3: guinea pigs, you know. We were like, what is the
- 22:38Speaker 3: diet for a healthy gut? You know? How do you
- 22:41Speaker 3: eat well? How do I make sure I never am
- 22:43Speaker 3: on a diet ever again?
- 22:45Speaker 1: And when you started eating this way or talking about
- 22:48Speaker 1: this and bringing this more into regular conversation, was it
- 22:52Speaker 1: in your head that you were going to start this
- 22:54Speaker 1: company or was it just we just us?
- 22:56Speaker 3: It was just us, It wasn't a company, yet we
- 22:59Speaker 3: were like so far away from thinking we were going
- 23:02Speaker 3: to start a successful company. At that point, we were
- 23:05Speaker 3: just trying to get by and survive and get to
- 23:09Speaker 3: a place where we felt like we were feeling really good.
- 23:12Speaker 3: I felt like it had been so long since I
- 23:14Speaker 3: felt really good. And you know, now that I've been
- 23:17Speaker 3: on this journey for almost seven years, I just I
- 23:21Speaker 3: recognize how many people are walking around feeling okay about
- 23:25Speaker 3: just feeling okay, like they don't know that they can
- 23:28Speaker 3: actually feel better. And so that's really where the mission
- 23:31Speaker 3: came was. You know, we transformed our lives to this
- 23:34Speaker 3: food program, you know, based on getting enough vegetables every
- 23:39Speaker 3: single day, high quality organic fruits and vegetables and plants,
- 23:43Speaker 3: and you know, making sure you're getting the colors and
- 23:45Speaker 3: the nutrients and you know, the protein and the healthy fats.
- 23:49Speaker 3: And it's really hard and it's really hard to do
- 23:51Speaker 3: on your own, you know, when we were cooking for ourselves,
- 23:54Speaker 3: spending all day at the grocery store or calling up
- 23:57Speaker 3: farmers trying to find you know, farmers that maybe weren't
- 24:00Speaker 3: organic but had the organic practices. It's like knowing where
- 24:03Speaker 3: your food comes from is half the battle, and then
- 24:06Speaker 3: making it taste good is.
- 24:08Speaker 4: The other half.
- 24:08Speaker 3: And then making sure you have access to it all
- 24:10Speaker 3: day every day is like the hardest part. And so
- 24:14Speaker 3: once we changed our own lives, like eating this way
- 24:17Speaker 3: for three weeks is when we both started to like
- 24:20Speaker 3: really see it was like the light of the end.
- 24:22Speaker 4: It was going somewhere.
- 24:23Speaker 2: And the building box for this came from you studying nutrition.
- 24:26Speaker 3: Yeah, and then are also our background in Sedona of
- 24:29Speaker 3: just understanding that food was medicine, understanding the mind body
- 24:33Speaker 3: food connection and that what you eat impacts what you
- 24:36Speaker 3: think and how you feel and vice versa.
- 24:38Speaker 4: Yeah, my mom growing up was all about this. She
- 24:43Speaker 4: still is, you know right now. She grows her own
- 24:47Speaker 4: organic garden in her yard. She flies in volcanic rock
- 24:51Speaker 4: dust from Italy to put on the produce in order
- 24:55Speaker 4: to increase the amount of minerals in her food. I'll
- 24:57Speaker 4: bring you some, yeah, thank you. Please do packed that
- 25:01Speaker 4: in your suitcase. It's really heavy.
- 25:02Speaker 2: I got you.
- 25:04Speaker 4: And you know, she was making me those peanut butter
- 25:09Speaker 4: and jelly sandwiches on the bread with all the twigs
- 25:11Speaker 4: and berries sticking out of it, grinding her own peanut butter,
- 25:14Speaker 4: you know, as the kid. Nobody wanted to trade lunch
- 25:16Speaker 4: with me at school, but she taught me, you know,
- 25:20Speaker 4: even as early as when I was first learning how
- 25:24Speaker 4: to read. She taught me how to read an ingredients label,
- 25:27Speaker 4: and she taught me which ingredients are healthy and which
- 25:29Speaker 4: ones aren't, so that I could make my own decisions
- 25:32Speaker 4: when she wasn't around.
- 25:34Speaker 1: So you would say that you were just making a
- 25:35Speaker 1: lot of the wrong decisions before you started eating this
- 25:38Speaker 1: way and permanently as an access and.
- 25:41Speaker 4: The access was a major part of it. And I
- 25:45Speaker 4: think our idea of what is really healthy also changed
- 25:50Speaker 4: because we thought we were eating healthy when we were
- 25:52Speaker 4: eating ezekiel toast with coconut oil and pink kimley and salt,
- 25:57Speaker 4: or like one hundred different forms of avocado toast, or
- 26:00Speaker 4: high fiber organic cereals with almond milk, raw trail mixes,
- 26:05Speaker 4: these types of things which are all considered healthy in
- 26:08Speaker 4: that healthy bucket, but they were all really dehydrating.
- 26:11Speaker 3: They're not staples.
- 26:13Speaker 4: Yeah, they shouldn't be what you're living off of. They
- 26:16Speaker 4: should be here and there, and what you should be
- 26:19Speaker 4: living on is fresh produce, foods that contain water and
- 26:24Speaker 4: life inside of them and those are the things that
- 26:27Speaker 4: when you buy them a few days later, they're going
- 26:30Speaker 4: to go bad and they're going to die in your refrigerator.
- 26:32Speaker 4: And when you're busy, it's hard to take care of
- 26:36Speaker 4: those fresh, living foods in your refrigerator. So we were
- 26:40Speaker 4: just living off of shelf stable snacks and things that
- 26:44Speaker 4: were considered healthy, but we're dehydrating us.
- 27:00Speaker 1: Taking a quick break from today's episode to give the
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- 27:51Speaker 2: Let's get back to it.
- 28:09Speaker 1: So I'm sitting here with Danielle and Whitney of Sakara Life.
- 28:13Speaker 1: So we've gotten to the point now in your story
- 28:15Speaker 1: where you both are eating completely differently than you used to.
- 28:19Speaker 1: What I want to hear about is when this shifts
- 28:22Speaker 1: and you start to understand that this is something you
- 28:25Speaker 1: need to share with other people.
- 28:27Speaker 3: Yeah, you know, it was about three weeks into eating
- 28:30Speaker 3: this way. So by eating this way, I mean, you know,
- 28:33Speaker 3: mostly a plant based diet, as Whitney said, getting all
- 28:36Speaker 3: of those fresh organic plants into our diet every single day.
- 28:40Speaker 3: At around three weeks, we both started to see this
- 28:42Speaker 3: light at the end of the tunnel. We were struggling,
- 28:45Speaker 3: her with acne and me with body imagicies and my
- 28:47Speaker 3: relationship to food, and I just something clicked in my
- 28:53Speaker 3: brain and it was almost like I remembered. It's like
- 28:57Speaker 3: I remembered that food was medicine, and I remember that
- 29:00Speaker 3: food was supposed to be nourishing and not the enemy.
- 29:05Speaker 3: And when you think about food as nourishment or food
- 29:07Speaker 3: as medicine instead of food as the enemy, instead of
- 29:10Speaker 3: worrying about, oh, am I getting too much, too many calories,
- 29:13Speaker 3: too much fat, all of these things you have to
- 29:14Speaker 3: worry am I getting enough? And it sounds really simple
- 29:18Speaker 3: now that I say it, but at the time, dealing
- 29:22Speaker 3: with you know, a decade plus body madicies and yo
- 29:25Speaker 3: yo dieting, that shift really allowed me to have an
- 29:29Speaker 3: entirely different relationship to my plate because it was about abundance,
- 29:33Speaker 3: and it was about joy, and it was about feeling
- 29:35Speaker 3: really good, and it was about you know, things tasting
- 29:38Speaker 3: really good instead of constantly worrying about how many calories
- 29:41Speaker 3: were in something, or if I should eat more of
- 29:43Speaker 3: this or less of this. And it brought this piece
- 29:46Speaker 3: that not only changed, you know, my emotional self, but
- 29:51Speaker 3: really changed my physical self. Like the shape of my
- 29:54Speaker 3: body changed, not just because of the different foods I
- 29:57Speaker 3: was eating, and I was eating a lot more healthily,
- 30:00Speaker 3: but also because of my emotional state and my relationship
- 30:02Speaker 3: to food. You know, because we know that the microbiome
- 30:06Speaker 3: impacts every aspect of your life. The microbiome is constantly
- 30:10Speaker 3: understanding if you're stressed, you know, if you're feeling guilty
- 30:13Speaker 3: about what you just ate. You know that raises your
- 30:16Speaker 3: cortisol and can cause adrenal fatigue, and can cause an
- 30:21Speaker 3: increase in belly fat, all of these things, and we
- 30:24Speaker 3: forget that everything is tied in a neat little bow.
- 30:27Speaker 3: That you can't just say, I'm going to go eat
- 30:30Speaker 3: low calorie, high protein, but then I'm going to feel
- 30:34Speaker 3: really guilty if i have a piece of chocolate cake after.
- 30:36Speaker 3: But then I'm gonna in the morning skip breakfast, and
- 30:39Speaker 3: then you know, like it just it's auspicious circle, and
- 30:42Speaker 3: we forget that each part of life is really connected.
- 30:45Speaker 3: So the minute I had a good relationship to my plate,
- 30:48Speaker 3: that actually changed my physical body as well. And for me,
- 30:52Speaker 3: I realized that after a decade of trying to fix
- 30:57Speaker 3: my skin and focusing on my face, it was actually
- 31:01Speaker 3: a gut problem and I had to heal my gut.
- 31:05Speaker 3: I had to heal my digestive system. And so I
- 31:08Speaker 3: stopped even just looking at my skin in the mirror.
- 31:11Speaker 4: I backed away. No more picking, no more poking, no
- 31:15Speaker 4: more creams, no more scrubbing. I backed away and I
- 31:20Speaker 4: focused on my gut. I focused on what I was eating,
- 31:23Speaker 4: what was on my plate, and making sure that all
- 31:27Speaker 4: of that was healthy and functioning, and it all just
- 31:31Speaker 4: started to clear up first time. Yeah, the inflammation started
- 31:36Speaker 4: to go down, the redness, fewer bumps started popping up.
- 31:41Speaker 4: And then I realized that there were other issues that
- 31:45Speaker 4: I had been battling with that also started to go away,
- 31:49Speaker 4: things like anxiety and female problems, that they were all
- 31:55Speaker 4: connected and it all stemmed from my gut and what
- 31:59Speaker 4: I was eating or what I wasn't eating.
- 32:02Speaker 2: More so, your friends, you start talking to your friends
- 32:04Speaker 2: about this.
- 32:05Speaker 3: Yeah, Well, we realized that we had just found something
- 32:09Speaker 3: that was really powerful, and we had no idea how
- 32:13Speaker 3: to start a business, but we did have this really
- 32:16Speaker 3: strong conviction that it was our duty to share this
- 32:19Speaker 3: and that it couldn't just be recipes or tips, that
- 32:23Speaker 3: it really had to be the food, because you know,
- 32:26Speaker 3: we might think we know a lot, but nothing really
- 32:29Speaker 3: changes our lives until we take action. And it's a
- 32:31Speaker 3: lot easier to take action when the food is sitting
- 32:33Speaker 3: in front of you, ready to eat and you don't
- 32:35Speaker 3: have to do anything.
- 32:37Speaker 4: But people started to look at us and ask us
- 32:39Speaker 4: what we were doing, you know, our friends, our neighbors,
- 32:42Speaker 4: and they were like, can you just make whatever you're eating?
- 32:45Speaker 4: Can you just make some extra of that and give
- 32:48Speaker 4: it to me.
- 32:48Speaker 2: How did that feel for you?
- 32:50Speaker 1: Especially because previously so many people your problem is such
- 32:53Speaker 1: an exterior thing. Now people were looking to you for
- 32:57Speaker 1: advice instead of looking at you and making maybe snide
- 33:00Speaker 1: comments that made me fee uncomfortable.
- 33:02Speaker 4: I mean even still when people will tell me, oh, wow,
- 33:04Speaker 4: your skin is beautiful, what are you doing? I think
- 33:08Speaker 4: it's crazy. I'm like, I was never going to be
- 33:10Speaker 4: the girl that had great skin.
- 33:12Speaker 2: Never.
- 33:13Speaker 4: I never thought that that would have been possible.
- 33:15Speaker 1: Now you have great skin and a company, so people
- 33:19Speaker 1: are asking you to make them some food.
- 33:21Speaker 3: Yeah, and you know, like now, looking back, that was
- 33:24Speaker 3: a pivotal moment, but at the time we were like, uh, okay.
- 33:28Speaker 3: You know, it wasn't like we were like, Okay, we're
- 33:30Speaker 3: going to build this into a huge company and do
- 33:32Speaker 3: it for me.
- 33:34Speaker 4: It was more.
- 33:34Speaker 3: It was so much more personal. It was like I
- 33:36Speaker 3: just wanted one other person to experience that same transformation
- 33:40Speaker 3: that I had because I knew so many women, especially women,
- 33:44Speaker 3: there's more and more meant to but going through some
- 33:48Speaker 3: version of what I'd gone through, that wanted to feel better,
- 33:51Speaker 3: that wanted to look better, and all they knew how
- 33:54Speaker 3: to do was diet, and so I really wanted one
- 33:57Speaker 3: other person to feel that transformation, and so starting to
- 33:59Speaker 3: deliver friends allowed us to understand that there was a
- 34:03Speaker 3: huge need and a huge opportunity.
- 34:05Speaker 2: Logistically speaking, what did that look like?
- 34:08Speaker 3: Like we were in our kitchen, stay up all night
- 34:12Speaker 3: long cooking, and the accountants or you know, the chefs,
- 34:17Speaker 3: the delivery people, the lawyers, we were the customer service people. Yeah,
- 34:24Speaker 3: we built our own website on iweb, which is so
- 34:27Speaker 3: asient now, Yeah, exactly, but you know, we I will
- 34:32Speaker 3: say that even though we had no idea what we
- 34:34Speaker 3: were doing, there was this really strong conviction in us
- 34:38Speaker 3: that we were onto something and that it was bigger
- 34:40Speaker 3: than us, and that the only thing we had to
- 34:42Speaker 3: do was keep going. Even on the days where we
- 34:45Speaker 3: were like what are we doing, We're like delivering to
- 34:48Speaker 3: ten people and pretending like this is a huge company.
- 34:51Speaker 3: It's like you have those moments, but you have like
- 34:54Speaker 3: everybody forgets that a company starts with one person and
- 34:57Speaker 3: then two and then forty clients and then a million clients,
- 35:01Speaker 3: but it starts with one and you have to be
- 35:03Speaker 3: okay with that.
- 35:04Speaker 2: I sat down with Sadie Lincoln she's the founder of
- 35:07Speaker 2: Bar three.
- 35:07Speaker 4: Yeah, we know her.
- 35:09Speaker 1: She's a couple of weeks back. Her POD's live, if
- 35:11Speaker 1: you want to take her. I sat down with Sadie
- 35:14Speaker 1: and she designates that as quote unquote warrior state. So
- 35:20Speaker 1: you go into warrior state when something is truly right
- 35:23Speaker 1: for you and instead of taking days, weeks, months to
- 35:27Speaker 1: figure it out, it all just starts to happen because
- 35:30Speaker 1: you are doing exactly what you're supposed to do. And
- 35:33Speaker 1: so you guys were in warrior state creating what you
- 35:36Speaker 1: didn't even know would become this company. So it starts
- 35:40Speaker 1: off delivering to friends. You're up all night. You're also
- 35:42Speaker 1: still at your jobs respectively.
- 35:44Speaker 2: I was still in school. You were in school, and
- 35:46Speaker 2: you were at your job on Wall Street.
- 35:48Speaker 3: Yeah. I think you'd moved to a new company, but yeah,
- 35:51Speaker 3: you were still working working in finance.
- 35:54Speaker 2: When did you ditch the job and when did you
- 35:57Speaker 2: finish school?
- 35:58Speaker 3: Twelve was really when we decided, okay, this is something.
- 36:03Speaker 3: And I think we initially started it in probably twenty eleven,
- 36:07Speaker 3: but twenty twelve, a year later, we were like, okay,
- 36:10Speaker 3: this is taking up a lot of time. It's clearly
- 36:13Speaker 3: like our mission, Like we love it. I think we
- 36:17Speaker 3: need to really just give this a go.
- 36:20Speaker 4: And for me, I had taken you know, the GMAT,
- 36:24Speaker 4: and I was looking at going to business school. Why
- 36:27Speaker 4: don't I put those two years toward trying to build
- 36:31Speaker 4: a business. And at the end of the two years,
- 36:34Speaker 4: maybe I'll have more experience in building business than I
- 36:37Speaker 4: would have received at business school. And if not, business
- 36:39Speaker 4: school is always there. And for me, that helped me
- 36:45Speaker 4: to mitigate the risk.
- 36:46Speaker 2: When do you move out of the kitchen?
- 36:48Speaker 3: It was a long time, Like we did everything for
- 36:52Speaker 3: a really long time. We started the company with seven
- 36:54Speaker 3: hundred dollars in twenty twelve. We aired our first employee
- 36:58Speaker 3: in twenty thirteen.
- 37:00Speaker 2: What did that employee do?
- 37:02Speaker 3: More like marketing, customer service kind of like everything from
- 37:06Speaker 3: the computer type of work.
- 37:07Speaker 2: And you had a website at this point and people
- 37:09Speaker 2: we could order from you.
- 37:12Speaker 3: Order is a strong word. They could read about us
- 37:14Speaker 3: and then email us to order. There was no purchase button,
- 37:17Speaker 3: and then we would send you a PayPal invoice. We
- 37:20Speaker 3: counted it took like seven emails for us to get
- 37:22Speaker 3: cash in the bank. It's not an efficient model whatsoever.
- 37:26Speaker 3: And then you know, we just slowly started to build
- 37:28Speaker 3: and fifteen clients turned into one hundred clients, and you know,
- 37:32Speaker 3: we realized that we got our first press piece from
- 37:35Speaker 3: Daily Candy, which I don't know if you remember.
- 37:41Speaker 4: Piece, but that was huge for us.
- 37:44Speaker 3: And we woke up one morning to find like thousands
- 37:47Speaker 3: and thousands of emails trying to order because you couldn't
- 37:50Speaker 3: order online, and you know, we had to tell people
- 37:53Speaker 3: we were sold out because we were we were like,
- 37:55Speaker 3: we couldn't cook that much ourselves. And that was when
- 37:58Speaker 3: we decided to like hire a kitchen team and really
- 38:02Speaker 3: get a commercial kitchen, youah, people that knew how to cook.
- 38:05Speaker 3: And you know, that's that's how we started. We had
- 38:08Speaker 3: no idea what we were doing. We just kept going
- 38:11Speaker 3: and nothing stopped us, even the days that were really
- 38:15Speaker 3: hard and you're supposed to have four chefs but only
- 38:18Speaker 3: one show up, or you know, the palette of cauliflower
- 38:21Speaker 3: that you ordered from the local farmer, like their fields
- 38:24Speaker 3: got rained out and so you only got half a palette.
- 38:26Speaker 3: It's like, it's so my numbing to think about what
- 38:30Speaker 3: we used to go through just the two of us.
- 38:32Speaker 4: Aphids. Have you ever seen a million aphids covering cauliflower?
- 38:38Speaker 2: Yeah?
- 38:38Speaker 3: That dealing with organic nature mother nature.
- 38:42Speaker 2: Yeah, yeah, sometimes yeah, she's not she's.
- 38:47Speaker 3: Not there to't necessarily like help things, you know, she's
- 38:51Speaker 3: not there to make them easier, that's for sure.
- 38:52Speaker 2: Where was this kitchen?
- 38:54Speaker 4: Was it?
- 38:55Speaker 2: Here?
- 38:55Speaker 4: Was it? We've been through a lot of kitchen We
- 38:58Speaker 4: definitely kitchen hop because you grow out of them really quickly.
- 39:00Speaker 3: You know, you're not going to We didn't. We didn't
- 39:02Speaker 3: have money, so it wasn't like we could invest in
- 39:04Speaker 3: a kitchen that was a little too big and grow
- 39:06Speaker 3: into it. So we would hop a lot, but most
- 39:08Speaker 3: of them were in Brooklyn because you needed the space.
- 39:12Speaker 3: And we started in share kitchens, and you know, it
- 39:15Speaker 3: was really really hard by the way, Like we had
- 39:18Speaker 3: never run a kitchen before. We had no idea how
- 39:20Speaker 3: to hire for the roles. We had no idea what
- 39:23Speaker 3: staffing a kitchen looked like. We just started like we
- 39:27Speaker 3: had done it for so long that we knew what
- 39:29Speaker 3: had to happen. So we just started hiring people with
- 39:32Speaker 3: knife skills and chef skills and built up the team
- 39:35Speaker 3: like that.
- 39:35Speaker 2: Where'd the money come from?
- 39:37Speaker 3: The seven hundred dollars, Yeah, seven hundred dollars, that's what
- 39:40Speaker 3: we started. The company with where the rest of the
- 39:42Speaker 3: money come from sales? Yeah, yeah, I mean, you know,
- 39:46Speaker 3: as a good old mom pop business model. It's like
- 39:48Speaker 3: we didn't have money to invest outside. We raised seven
- 39:52Speaker 3: hundred dollars from throwing a dinner party and charging tickets,
- 39:56Speaker 3: and that's what allowed us to buy our domain name.
- 39:59Speaker 3: We bought marketing cards.
- 40:01Speaker 4: Got to register the business.
- 40:03Speaker 3: Yeah, registered the business, and from there on it was
- 40:08Speaker 3: like growth was what field?
- 40:09Speaker 2: Growth?
- 40:10Speaker 4: Yeah, that we had to price our service at the price,
- 40:15Speaker 4: at the cost that it actually costs to deliver the meals.
- 40:18Speaker 2: Where does the name come from?
- 40:21Speaker 4: Sakara is a Sanskrit word. It means with form, having form,
- 40:26Speaker 4: or giving form to that that doesn't have form. So
- 40:30Speaker 4: your thoughts, your dreams, your ideas, your goals, how do
- 40:33Speaker 4: you take all those things and bring them to reality?
- 40:37Speaker 4: Give them a form. It's the manifestation of thoughts to things.
- 40:42Speaker 4: And for us, we had a huge vision, we still
- 40:46Speaker 4: have a huge vision of what Sakara could be, and
- 40:49Speaker 4: so it was giving form to that vision and for
- 40:53Speaker 4: our clients, we hoped it would be the tools to
- 40:56Speaker 4: allow them to turn their dreams into a reality.
- 40:59Speaker 2: Did you just come up with that name? Instantly. That's
- 41:02Speaker 2: never how it happens.
- 41:03Speaker 4: No, it found us.
- 41:04Speaker 2: We found us.
- 41:04Speaker 4: We were looking for a name.
- 41:07Speaker 3: And nothing was really clicking. And then I think Whitney
- 41:11Speaker 3: was studying yoga at the time, and so we were
- 41:14Speaker 3: looking at some Sanskrit words and that one just fell
- 41:17Speaker 3: in our lap.
- 41:18Speaker 4: So everybody tried to tell us it was wrong.
- 41:22Speaker 3: Yeah, no, Well, and then our entire business model was
- 41:25Speaker 3: never going to work, Like, who's gonna want healthy food delivered?
- 41:27Speaker 3: People want pizza and burgers and sushi delivered, and you
- 41:31Speaker 3: should change your name to Healthy Meals NYC. We had
- 41:36Speaker 3: all the naysayers. I always say, you know, if you
- 41:38Speaker 3: have naysayers, then you're probably doing things the right way.
- 41:42Speaker 2: So how many customers would you say you have regularly
- 41:45Speaker 2: right now?
- 41:46Speaker 4: Thousands? Yea thousands, and we're delivering to people all across
- 41:51Speaker 4: the country now.
- 41:52Speaker 2: And you said celebrities before. What kind of celebrities we're
- 41:54Speaker 2: talking about?
- 41:55Speaker 3: I mean, Kate Hudson's been on our program, Chrissy Chigan,
- 41:59Speaker 3: Lily Aldridge of many we can't name.
- 42:03Speaker 4: But we even have some NFL players from some teams
- 42:08Speaker 4: that you would definitely recognize.
- 42:10Speaker 2: I love your plant based guy.
- 42:11Speaker 4: Yeah, you know, and then we have really amazing people
- 42:17Speaker 4: even in the middle of the country, places where you'd think,
- 42:21Speaker 4: you know, they would not to eat this way. Yeah,
- 42:24Speaker 4: but they are because the knowledge is getting out there.
- 42:27Speaker 4: What you put into your body doesn't just affect your
- 42:32Speaker 4: physical body or your energy levels today, but also into
- 42:36Speaker 4: the future. That your body will regenerate itself up to
- 42:40Speaker 4: nine times in your lifetime, and what it uses to
- 42:44Speaker 4: recreate the bone and the muscle and the tissues is
- 42:47Speaker 4: what you're.
- 42:48Speaker 1: Eating, right, And obviously there's a lot of value placed
- 42:51Speaker 1: on what you put into your body, which brings me
- 42:55Speaker 1: to the point that buying sacar life is necessarily the
- 43:01Speaker 1: absolute cheapest thing you can do if you're trying to
- 43:03Speaker 1: eat healthy. Obviously, eating this way comes at a cost
- 43:07Speaker 1: for someone that's interested in what you guys have to offer,
- 43:10Speaker 1: but might not have the money to front for something
- 43:12Speaker 1: like this. Would you say your biggest piece of advice
- 43:14Speaker 1: to someone for healthy eating is the greens or where
- 43:17Speaker 1: would you start from?
- 43:19Speaker 3: Yeah, I would say quality always over quantity, that you know,
- 43:26Speaker 3: organic really matters, Organic really matters, and to focus on
- 43:31Speaker 3: fresh fruits and vegetables every single day, and the more
- 43:35Speaker 3: organic fruits and vegetables you can get onto your plate,
- 43:38Speaker 3: the better, and to get at least eight cups of
- 43:41Speaker 3: leafy greens every day, which is a lot.
- 43:43Speaker 2: How much is too much fruit? I think that's a
- 43:45Speaker 2: big topic, you know.
- 43:47Speaker 3: I don't think the problem is a cup of raspberries.
- 43:50Speaker 3: I think that you don't think that's the problem. No,
- 43:52Speaker 3: I think the problem is a lot of other things.
- 43:56Speaker 3: I think if it comes straight from the earth and
- 43:58Speaker 3: it's organic and that covered in pesties sides, then you
- 44:01Speaker 3: are on the right track and don't worry about it.
- 44:04Speaker 4: You know, maybe in a year.
- 44:05Speaker 3: Well, you know, I want people to like, take it slowly.
- 44:08Speaker 3: I don't think that you have to jump all in.
- 44:10Speaker 3: We get a lot of clients that want to jump
- 44:12Speaker 3: all in and I love that, but that doesn't mean
- 44:15Speaker 3: that's for everyone. And so if you can even just
- 44:17Speaker 3: get more fruits and vegetables onto your plate every single day,
- 44:20Speaker 3: that will start to change and heal your gut.
- 44:23Speaker 1: Starting this business must have been frightening, especially when you
- 44:27Speaker 1: left your full time job to come and to do
- 44:29Speaker 1: this with your best friend.
- 44:31Speaker 4: Hiring the first employee, that's the scariest, yeah, because we
- 44:34Speaker 4: weren't even paying ourselves, so.
- 44:36Speaker 1: When you're in this frightening position and you look back
- 44:39Speaker 1: on that, Now, what is one piece of advice you
- 44:41Speaker 1: would have given yourselves at that point.
- 44:44Speaker 3: I think a lot about this idea of finding your mission,
- 44:50Speaker 3: and for us it was and I love what Sadie
- 44:53Speaker 3: was saying about that you know that warrior state, because
- 44:56Speaker 3: it's just so true. It's like you can find your passion,
- 45:00Speaker 3: but like your passion is kind of what you like
- 45:02Speaker 3: to do. If you're going to really devote your life
- 45:05Speaker 3: to something, it has to be a mission, and it
- 45:07Speaker 3: has to be bigger than you, and it has to
- 45:08Speaker 3: impact lives, and that might be bigger and beyond what
- 45:11Speaker 3: you just kind of like to do. So you know,
- 45:14Speaker 3: I guess I would have told myself that, like, you're
- 45:16Speaker 3: on the right track because you feel so emotionally invested
- 45:19Speaker 3: that you're going to do whatever it takes to make
- 45:22Speaker 3: sure other people get to transform their lives through food
- 45:25Speaker 3: is medicine.
- 45:27Speaker 4: Yeah, we were given the advice early on to focus
- 45:30Speaker 4: on how we are in service to other people and
- 45:34Speaker 4: that was really impactful. So just reiterating that of stay
- 45:40Speaker 4: focused on the lives that you're helping to change, and
- 45:44Speaker 4: that'll always lead you in the right direction.
- 45:47Speaker 1: There are a lot of fun ingredients in your foods.
- 45:51Speaker 1: Why don't you rattle off a few of them?
- 45:55Speaker 4: Jennifer Berry, Hempster breakfast in the morning, Yashua Gandha Rose.
- 46:01Speaker 4: I'm just adding to bluea turmeric.
- 46:05Speaker 3: Yeah, we make it fun and sexy.
- 46:07Speaker 4: Like it.
- 46:07Speaker 3: You can eat really healthfully and still have fun and
- 46:11Speaker 3: can be delicious.
- 46:12Speaker 1: Sparelina is so sexy that whoa Yeah, dlimcuna. I think
- 46:20Speaker 1: I've had something with dandelion? What is the most uncanny
- 46:24Speaker 1: if we can use that designation additive that you like? Like,
- 46:28Speaker 1: what do you You're like that dandelion root? Man?
- 46:31Speaker 3: Oh?
- 46:31Speaker 4: Like, what's your favorite?
- 46:32Speaker 2: Seah, what's your favorite?
- 46:34Speaker 4: I actually really like barley grass. Yeah we have we
- 46:40Speaker 4: have a Yeah, you're laughing at us right now. We
- 46:43Speaker 4: see that listener.
- 46:47Speaker 2: I just love it.
- 46:48Speaker 1: I just love it because you really have to take
- 46:50Speaker 1: a step back, and I feel like in New York
- 46:53Speaker 1: we're in the bubble sometimes and a lot of major
- 46:56Speaker 1: cities you're in the bubble where these things are actually
- 46:58Speaker 1: very accessible, although they sound kind of obscure.
- 47:01Speaker 2: But someone that could be listening to this and they
- 47:03Speaker 2: are in Alabama and you.
- 47:04Speaker 4: Can find Barley Grass on Amazon.
- 47:07Speaker 1: Well maybe now they know that, but they didn't know
- 47:10Speaker 1: that before. And it's so uncanny and funny to me that,
- 47:14Speaker 1: you know, we're so fortunate to have access to these things,
- 47:17Speaker 1: and it's really spreading this knowledge that there are things
- 47:20Speaker 1: like that that can be so good for you, these superfoods,
- 47:23Speaker 1: and they're not so widely talked about, and it's how
- 47:27Speaker 1: to incorporate them into your diet and what kinds of
- 47:30Speaker 1: benefits you can get when you do so.
- 47:32Speaker 3: Absolutely, And I also think about that though, as like
- 47:34Speaker 3: the cherry on top, if you think about the entire cake,
- 47:37Speaker 3: like that's the stuff that we all have access to,
- 47:40Speaker 3: and that's you know, fresh fruit and vegetables, and that's
- 47:43Speaker 3: really what I want people to focus on. I love
- 47:45Speaker 3: the superfoods and they're a core part of our pillars
- 47:48Speaker 3: of nutrition. But that's like if you've got everything else,
- 47:52Speaker 3: Like I know people that will just like you know,
- 47:55Speaker 3: focus on having like a powdered breakfast because it's all superfoods,
- 47:59Speaker 3: and it's like, no, that that doesn't count. You have
- 48:02Speaker 3: to get the fresh fruits and veggies.
- 48:04Speaker 2: What's your favorite failure from building your company?
- 48:09Speaker 4: H I guess we're really not the types to think
- 48:13Speaker 4: about failure's lessons. Yeah, there are lessons where you can
- 48:18Speaker 4: look at failures and let it get you down, or
- 48:20Speaker 4: you can look at failures as Okay, that was great,
- 48:23Speaker 4: now we learned that and so we won't have to
- 48:26Speaker 4: do it next time, or it gave us the gateway
- 48:28Speaker 4: into something better over here. And so you know, when
- 48:32Speaker 4: I think about failures, it was all just stepping stones
- 48:37Speaker 4: to get to where we are today. So it's really
- 48:39Speaker 4: you know, and I'm always just so focused on where
- 48:42Speaker 4: we're going that it's hard for me to even think
- 48:44Speaker 4: about what we did wrong. What we did wrong, Yeah,
- 48:48Speaker 4: because it felt like it needed to happen. I mean
- 48:51Speaker 4: for me, it's more. There were a ton of struggles,
- 48:54Speaker 4: like definitely challenges and struggles and days that we wanted
- 48:58Speaker 4: to give up some wild things like we.
- 49:03Speaker 3: Piloted baby food, which obviously never had work. You know,
- 49:09Speaker 3: we had a ton of ideas we used to have
- 49:11Speaker 3: like a superfood pack where we could buy like all
- 49:14Speaker 3: these different superfoods. Like We've done a lot of things
- 49:17Speaker 3: that just didn't click and weren't right. And that's been
- 49:22Speaker 3: lessons of really sticking to our core and what we
- 49:26Speaker 3: know because it's really easy to get distracted, and we've
- 49:30Speaker 3: definitely learned that lesson the hard way.
- 49:32Speaker 1: Over what other goals do you have personally for the
- 49:36Speaker 1: next year or so, I feel like you probably have
- 49:39Speaker 1: something to weigh in on here.
- 49:41Speaker 3: Well, yes, and becoming a mother this year, which is wild.
- 49:46Speaker 3: And I've been really enjoying the journey, not just of pregnancy,
- 49:51Speaker 3: not just personally, but I've been enjoying sharing the journey.
- 49:55Speaker 3: I thought a lot about, you know, should I keep
- 49:56Speaker 3: it to myself, like keep it between my friends and family.
- 50:00Speaker 3: I decided to share my journey because I found that
- 50:03Speaker 3: there weren't a lot of people talking about it in
- 50:05Speaker 3: a real way, and there's definitely more and more now
- 50:07Speaker 3: that I'm in it, I've learned about more and more.
- 50:09Speaker 3: But you know, I wanted to talk about the ups
- 50:11Speaker 3: and the downs. I wanted to talk about, you know
- 50:14Speaker 3: how my first trimester I couldn't get leafy greens down.
- 50:18Speaker 3: And that's okay, even though that's like, you know, what
- 50:21Speaker 3: I'm saying is everyone has to get it every single
- 50:23Speaker 3: day that I had to learn grace, and I had
- 50:25Speaker 3: to learn how to be gentle with myself, and I
- 50:27Speaker 3: had to you know, learn a lot of lessons that
- 50:30Speaker 3: I think will impact how I mother. But I wanted
- 50:33Speaker 3: to be really honest and open about that, and it's
- 50:35Speaker 3: opened a lot of doors, you know, in in the
- 50:38Speaker 3: company as well, and how we speak to mothers and
- 50:41Speaker 3: how we speak to potential mothers as well.
- 50:44Speaker 2: So you've got the babe to look forward to. Yeah,
- 50:47Speaker 2: what about it in June? What about you?
- 50:49Speaker 4: Well, I guess that makes me an auntie right, yes,
- 50:54Speaker 4: which that'll be great. I'm just really excited for everything
- 50:59Speaker 4: that we're Conto doing to build and grow. We have
- 51:02Speaker 4: around one hundred employees now and those all feel like
- 51:04Speaker 4: children too, and you know, just nurturing the business and
- 51:10Speaker 4: nurturing our clients. We have amazing new products that we're
- 51:14Speaker 4: launching this year. One is a product that will be
- 51:20Speaker 4: at a more accessible price point for more people across
- 51:23Speaker 4: the country. So, you know, just going back to our
- 51:26Speaker 4: mission of trying to help as many people as possible,
- 51:29Speaker 4: discover the power of food is medicine and feel that
- 51:32Speaker 4: transformation that we felt in our bodies in their own
- 51:35Speaker 4: bodies too.
- 51:35Speaker 2: This is such a teaser.
- 51:37Speaker 4: Yeah, it'll be coming out in May, so stay tuned.
- 51:41Speaker 2: I like it.
- 51:42Speaker 4: Look at our website, you know, and for the time being,
- 51:45Speaker 4: we're just helping continue to spread the word and you
- 51:48Speaker 4: can check out our website at Sikara dot com.
- 51:51Speaker 2: What's it like building a business with your best friend?
- 51:55Speaker 3: For us, it's been the best. Yeah, Like I don't
- 51:58Speaker 3: I can't imagine. You know, we call ourselves where's like
- 52:01Speaker 3: soul sisters. But I think one thing you know that
- 52:05Speaker 3: you have to look out for is I want her
- 52:08Speaker 3: happiness before the companies. And that's very clear to me
- 52:12Speaker 3: that those are my priorities. But then it's like the
- 52:15Speaker 3: company is our baby together, so we're usually aligned on
- 52:19Speaker 3: wanting the business to succeed also, but I think that
- 52:22Speaker 3: it's really important that when you start a business with
- 52:25Speaker 3: anyone that you would consider a friend, that the friendship
- 52:28Speaker 3: runs so deep that you're willing to sacrifice your career
- 52:31Speaker 3: and your success for the other person's happiness. And then
- 52:34Speaker 3: your choices are really clear. And you know, we're lucky
- 52:38Speaker 3: enough we speak telepathically. We've known each other forever. The
- 52:41Speaker 3: communication is really strong, and I think that keeps our
- 52:44Speaker 3: relationship really authentic and truthful and healthy.
- 52:48Speaker 4: Yeah, that helps a lot that we can just text
- 52:50Speaker 4: each other at all hours. Of the day or night,
- 52:52Speaker 4: about anything, about anything that has to do with work
- 52:56Speaker 4: or personal life.
- 52:58Speaker 2: Would you say that having a similar bringing contributes to that?
- 53:01Speaker 4: For sure? For sure?
- 53:02Speaker 3: You know, like we played volleyball together, we're in varsity together,
- 53:06Speaker 3: we were on student council together. It's also just a
- 53:08Speaker 3: lifetime of knowing someone that there's this like we're family,
- 53:11Speaker 3: so there's this innate trust.
- 53:13Speaker 1: Also, are coming to the end of our time here.
- 53:16Speaker 1: I'd love to kind of close on a positive note.
- 53:19Speaker 1: I want to ask the both of you to tell
- 53:23Speaker 1: me something that you value in the other person.
- 53:29Speaker 4: I like that Danielle is a rule breaker, that she
- 53:34Speaker 4: has never let the rules of society or the way
- 53:40Speaker 4: that things are supposed to be done stop her from
- 53:46Speaker 4: doing something the way that she wants to do it
- 53:49Speaker 4: or believes is the right way for her to do it.
- 53:54Speaker 4: And I think that that has helped us grow and
- 53:58Speaker 4: build and become what we are today, because if you
- 54:02Speaker 4: always follow the rules, then you're never doing anything different.
- 54:07Speaker 3: Thanks with Yeah, I remember getting advice early on. It's
- 54:10Speaker 3: like any rule that you follow was just made up
- 54:13Speaker 3: by someone else. Just make up your own. I really
- 54:17Speaker 3: value Whitney's intelligence, you know, She's probably one of the
- 54:23Speaker 3: smartest people I've ever known, and in a really interesting
- 54:26Speaker 3: way where.
- 54:27Speaker 4: She thinks through.
- 54:29Speaker 3: She loves to think. She loves to just like sit
- 54:32Speaker 3: and think through problems. And you know, I'm mercurial and
- 54:36Speaker 3: fast and like to make fast decisions. And she's the
- 54:38Speaker 3: perfect opposite to me, which is I want to think through.
- 54:42Speaker 3: What are the outcomes? You know, what are all of
- 54:45Speaker 3: our choices?
- 54:46Speaker 4: Could this be better?
- 54:48Speaker 3: And I think it's really helped us not only differentiate
- 54:51Speaker 3: from the very beginning, but helps us continue to differentiate
- 54:54Speaker 3: as we grow.
- 54:55Speaker 1: Ladies, thanks so much for hanging out with Please take
- 54:59Speaker 1: a moment to leave quick review by clicking the link
- 55:01Speaker 1: with the description to this episode.
- 55:04Speaker 2: We all face multiple hurdles in life. I want to
- 55:07Speaker 2: hear about yours.
- 55:07Speaker 1: Reach out to me at Emily at Hurdle dot us,
- 55:11Speaker 1: connect with the podcast on Instagram and Twitter at Hurdle Podcast,
- 55:15Speaker 1: and most importantly, feel free to stalk us all a
- 55:18Speaker 1: little bit too. Ladies, give me the social rundown. Where
- 55:22Speaker 1: do we find you? Sakara life, websites, etc.
- 55:26Speaker 4: I'm at Whitney Tingle and I'm at Danielle Dubois and
- 55:28Speaker 4: we're both at Sakara life.
- 55:31Speaker 1: That was beautiful. Thank you, Thank you so much. I
- 55:35Speaker 1: am at Emily Abadi. Thanks again, guys, another hurdle conquered.
- 55:41Speaker 1: Catch you next time.