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Staying Ahead Of The Traffic: WPB's Mobility Future · Inside West Palm Beach

12:49:10
Welcome to the City Center
12:49:11
Podcast. I'm Jerry Marcello.
12:49:14
There's no denying that West Palm Beach
12:49:16
is a city on the move.
12:49:18
But with every new development comes
12:49:19
concerns about traffic and congestion.
12:49:22
How does a city on the move keep moving
12:49:24
when getting around
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becomes a real challenge?
12:49:27
West Palm Beach is hard at work
12:49:28
developing a
12:49:29
transportation and mobility plan
12:49:31
that will hopefully keep things moving
12:49:32
for decades to come.
12:49:34
We'll take a look. That's next on the
12:49:36
City Center Podcast from West Palm Beach.
12:49:40
[Music]
12:49:44
Joining us today is Jessica Keller,
12:49:46
Parking and Mobility Administrator for
12:49:47
the City of West Palm Beach.
12:49:49
Jessica, welcome.
12:49:50
Thank you.
12:49:51
You know, traffic is obviously a problem
12:49:53
anywhere you'll go in South Florida, the
12:49:55
state, the whole country.
12:49:57
Traffic is an issue everywhere.
12:49:59
Obviously, the City of West
12:50:00
Palm Beach is stepping up.
12:50:02
They're wanting to make some changes.
12:50:04
What exactly do you do and
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how do we go forward from here?
12:50:08
Well, I've been with the
12:50:09
city for two and a half years.
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And when I initially joined the city, I
12:50:13
interviewed for the position of
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transportation and mobility manager.
12:50:18
And my interview was, I
12:50:20
like to tell this story.
12:50:22
When I walked into the interview, I had
12:50:24
traveled here from Miami
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where I live part time.
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And I was a few moments late and I opened
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with, "Hi, I'm Jessica Keller.
12:50:37
And I'm here to help
12:50:38
you not become Miami."
12:50:40
And I meant that in the
12:50:41
context of congestion.
12:50:44
And here in the City of West Palm Beach,
12:50:47
this is an amazing
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opportunity to get ahead of it,
12:50:51
as opposed to places
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further south who are catching up.
12:50:55
I hear you. And actually,
12:50:56
that's really, really smart.
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I've been in other cities where their own
12:51:01
growth, their own success
12:51:02
seems to be their poison.
12:51:05
They're not planning for the future and
12:51:08
the future comes and they're not ready.
12:51:10
And what you're saying is that West Palm
12:51:11
Beach is trying to
12:51:12
avoid that exact situation.
12:51:14
Yes. And recently, you introduced me as
12:51:19
the city's parking and
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mobility administrator.
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So I was recently promoted and that is a
12:51:26
reflection of the city recognizing the
12:51:29
connection between
12:51:30
parking and transportation.
12:51:34
It's something that
12:51:35
everyone thinks about.
12:51:37
Ideally, what we want to have happen here
12:51:41
in the city is that you park one time and
12:51:44
you forget about it.
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And you have the ability to choose
12:51:47
multiple transportation options to get to
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the places that you want to go,
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particularly downtown.
12:51:52
Gotcha. So are you thinking of people who
12:51:54
are driving into town and parking or are
12:51:57
we talking about folks who live here in
12:51:59
town just leaving their cars at home?
12:52:01
Well, it's both. We're
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thinking about how we address both.
12:52:07
We have the commuters who are coming into
12:52:09
town, people who are visiting because,
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was it 10, 15 years ago,
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we were a growing core.
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And now we are a national destination.
12:52:23
And so, you know, my role and the whole
12:52:26
team that works with me, our role is to
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be able to move people
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around with ease in the city.
12:52:33
OK, moving people around with
12:52:35
ease in the city specifically.
12:52:38
How do you accomplish that?
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Well, we have to build the infrastructure
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which we are actively doing.
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And we also have to have transportation
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system that is beyond the infrastructure.
12:52:52
And I'm going to want to talk about the
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ride WPB program over the
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past two and a half years.
12:52:59
We've had a stopgap program.
12:53:01
I think a lot of people remember the
12:53:03
trolley that was here forever
12:53:06
and people loved the trolley.
12:53:08
The data didn't support that love. The
12:53:11
ridership was very
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low, leading up to covid.
12:53:15
And then the city put in place a stopgap
12:53:19
program, which has
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been branded as Ride WPB.
12:53:23
And that transportation system, which is
12:53:26
temporary, is available and accessible
12:53:29
primarily to the people downtown.
12:53:32
But we're going to be expanding it. Let's
12:53:34
talk a little bit about the specific
12:53:35
features of of Ride West Palm Beach.
12:53:39
What exactly can is there buses or are
12:53:41
there cars? What are we talking about?
12:53:43
Well, currently people use an app and
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they can get on demand service door to
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door service for a small fee
12:53:54
depending on where you're going.
12:53:56
There's also a fixed route that just
12:53:58
circulates in downtown.
12:54:01
The reach isn't quite as expansive as we
12:54:04
want, but we collected a lot of data that
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helped inform what where we're going in
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the future to have greater
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coverage across the city.
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OK, so what the experiences that you're
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gathering now and the data you're
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gathering now will help you with your
12:54:18
plans for the future.
12:54:19
Absolutely. And they have informed us
12:54:21
where we're going in the future.
12:54:23
So I can talk a little
12:54:24
bit about that as well.
12:54:26
So within the next year, within the next
12:54:29
12 months, we will be
12:54:31
launching a new program.
12:54:33
It will be our permanent program. And
12:54:36
that will provide coverage to almost
12:54:39
100000 people that live in
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the city and work in the city.
12:54:44
It will be composed of fixed route
12:54:46
transit. There'll be flashy vehicles
12:54:49
branded for West Palm Beach and it will
12:54:52
also include on demand systems.
12:54:56
And some of the feedback that we got from
12:54:58
the community is that they had to wait
12:55:00
too long for on demand service.
12:55:02
Well, the new program is going to give
12:55:05
our users less than 15 minute wait times
12:55:08
for on demand, but fixed route service
12:55:11
will be less than eight minutes.
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And what that means is that if you go to
12:55:17
your transit stop, you're not going to
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wait any longer than eight minutes for a
12:55:22
fixed route vehicle to swing by and pick
12:55:25
you up and take you
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further along your destination.
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And that is unparalleled anywhere.
12:55:34
And the goal of the ride WPB program
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primary objective is
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to reduce congestion.
12:55:41
And the best way that we can do that is
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provide reliable, frequent service.
12:55:47
Right. So help me understand
12:55:49
fixed route transportation.
12:55:53
Is that a bus or what form does it take?
12:55:57
Well, you won't see your traditional bus
12:56:00
on West Palm Beach streets.
12:56:03
We recognize there's a certain stigma
12:56:05
attached to what the
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traditional bus looks like.
12:56:09
So we're looking for
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something flashy and new.
12:56:14
I'm really excited about it because we
12:56:17
want people to be curious and they're not
12:56:21
necessarily curious
12:56:22
about a traditional bus,
12:56:23
but they are curious about something that
12:56:26
looks different, maybe something that
12:56:29
they may see in a different country.
12:56:33
I hear lots of stories about how the
12:56:35
transportation system is so much better.
12:56:37
Other places. And we look to those places
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to help inform where we want to go.
12:56:42
Did you actually look at the systems that
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are, say, in Europe or in other parts of
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the world to sort of get ideas?
12:56:48
I didn't have the luxury of going, but I
12:56:52
certainly did the research.
12:56:55
So tell me a little bit more about on
12:56:57
demand. How would that work?
12:56:59
It sounds a little bit like ride sharing
12:57:02
to a degree, but it's not.
12:57:04
Yeah. So the new system will be one where
12:57:08
we have an app course and you are able to
12:57:14
possibly schedule the time
12:57:17
you want to be picked up.
12:57:19
And we also have the
12:57:21
ability for people to call in.
12:57:23
That is something else that we heard from
12:57:24
customers of our stop stopgap program is
12:57:29
that they wanted the
12:57:29
ability to be able to call in,
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particularly older customers that wanted
12:57:34
to be able to call by phone.
12:57:36
Sure, sure. So you all these current
12:57:41
temporary programs are designed to help
12:57:44
you gather information.
12:57:46
Were there other ways that you reached
12:57:48
out to the community to find out what
12:57:50
they needed and what they wanted?
12:57:52
Yes. When I first got here, I visited a
12:57:56
number of downtown condos going to our
12:58:01
customers as opposed to asking the
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customers to come to us.
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So I visited them in their homes. I
12:58:08
visited them at school.
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We held a number of community engagement
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meetings across the city
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and it was very well attended.
12:58:19
And I have somewhat created a following,
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if you will, of people who are truly
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interested in transportation.
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And those people that I met on the road
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have been constantly
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providing us feedback.
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When I would find a vehicle that was
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interesting that we might service in the
12:58:44
permanent program, I would run it by
12:58:46
those people who have engaged with me,
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because we really legitimately do care
12:58:52
what people think and what might make
12:58:56
more people ride a transportation system.
12:58:59
Gotcha. Obviously, a lot of people come
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into the city from outside, from outside
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communities coming into
12:59:04
West Palm Beach to go to work.
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Is that a large issue, a large factor in
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the issue of congestion in the city or is
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it something that you're
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not too concerned about?
12:59:15
We are concerned about it. Our primary
12:59:17
focus was initially on the downtown.
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Downtown, right.
12:59:21
And we have since expanded. We are
12:59:24
currently developing a citywide mobility
12:59:26
plan. We finished the
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downtown mobility plan.
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The commission adopted it and we've now
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expanded out to the citywide.
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And this past August, we held a community
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engagement meeting for people to provide
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input to what that
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citywide mobility plan is.
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And then, of course, we also have to
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think outside of our borders.
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And one of the things that's pretty
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exciting to me is this renewed
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relationship with the county.
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The county's transportation goals are
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very much aligned with the city of West
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Palm Beach and they
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weren't always that way.
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And so it's really exciting to know that
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we're going to be working directly with
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the county to address our transportation
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and congestion issues.
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So in the what sort of relationship do we
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have with the county?
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Are we going to be working on locations
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or transportation modes?
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What sort of what sort of a partnership
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do we have with them?
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Well, recently we entered into an MOU, a
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memorandum of understanding.
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I'm glad you said that.
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And in that MOU, the county identified
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projects in their right of
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way to increase capacity.
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And the city identified
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projects on our right of way.
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And jointly, we are collecting a mobility
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fee from developments that come into the
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city of West Palm Beach.
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And then we use that funding to build the
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infrastructure that's
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identified in the mobility plan.
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You know, you touched on something that
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it may be a little bit out of the scope
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of our conversation, but I
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think it's worth mentioning.
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You mentioned that certain roads are the
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responsibility of the county and other
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roads are responsibility of the city.
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How often do you have someone who comes
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to you to make a comment or suggestion
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about a section of roadway
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that we have no control over?
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It happens pretty frequently.
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And it's that renewed relationship with
13:01:37
the county that gives me a lot of hope
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that we'll be able to find solutions that
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make the people that use our roadways or
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live along county roadways.
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It gives me renewed hope that we are
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going to find solutions to make the
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communities more livable.
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Gotcha. Gotcha.
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So we've covered a lot of ground here.
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Now, we've talked about the immediate
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need to make some changes to make
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improvements and your hard work at that.
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Looking beyond just the next year or two
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years, I mean, what do we think will be
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the problems of transportation, say, in
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another five or six years here in here in
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here in West Palm Beach?
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That's a really interesting question
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because I'm very optimistic about where
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we're going to be in five or six years.
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If I was working someplace else, I
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wouldn't be as optimistic as I am.
13:02:33
I think that our traffic and congestion
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concerns are going to be
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reduced in five or six years.
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And the reason I believe that is because
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of the amount of effort that the city and
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our partners, the county, even private
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entities are putting into building out
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the infrastructure and transportation
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programs ahead of the development.
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I think that we're going to be in a
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position where we're
13:03:06
not quite as worried.
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And again, you hit on a very important
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theme, I think, as part of what you're
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working towards is getting ahead of the
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situation, putting in the infrastructure,
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putting the systems in place before a
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problem actually occurs.
13:03:22
Yes. You mentioned something important.
13:03:24
You mentioned working with partnerships
13:03:26
with both the county and other government
13:03:28
agencies, but also mentioned private
13:03:31
agencies, private entities.
13:03:34
How can local business take part in this
13:03:37
and help improve the situation?
13:03:39
Well, they can always
13:03:40
reach out to me, of course.
13:03:42
But the city is part of
13:03:44
the Mobility Coalition.
13:03:45
And the Mobility Coalition is where it's
13:03:49
literally a huge table.
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Thirty people sit around it once a month
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and we all have a mutual interest in
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addressing congestion in
13:04:01
the city of West Palm Beach.
13:04:04
And that coalition is unlike anything
13:04:08
that I have
13:04:09
participated in my entire career.
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I've been doing this for almost 30 years.
13:04:13
And the effort and interest and
13:04:18
commitment of everyone who sits around
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that table to address the potential
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transportation issues that would occur if
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we didn't address them now, it's amazing.
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And I would really encourage for the
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private community to look into
13:04:41
WPDGO, the Mobility Coalition.
13:04:44
All right. So this is
13:04:45
all very fascinating.
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I will assume that most likely the
13:04:48
information that people would like to
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learn about this program is going to be
13:04:52
available at the city website at wpb.org.
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Is that correct?
13:04:56
Yes.
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OK, very good. So go there.
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You'll find the information.
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My guess is you probably want to search
13:05:02
on transportation or mobility and poof,
13:05:05
it'll all pop up for you right there.
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That's correct. And we
13:05:08
try to keep it up to date.
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I also pride myself into being responsive
13:05:14
and accessible to
13:05:15
residents, the business community.
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And so people are always
13:05:21
encouraged to reach out to me.
13:05:23
And I may not always provide the answer
13:05:28
that they want to hear.
13:05:30
But I am certainly willing to listen and
13:05:34
take some of the best ideas addressing
13:05:36
traffic and congestion
13:05:37
have come from the community.
13:05:39
Because who doesn't know better than the
13:05:42
people who live on those streets and work
13:05:44
on those streets, what the problems are?
13:05:46
And some of the and some of those
13:05:47
solutions to address
13:05:49
those problems come from them.
13:05:51
Here's an opportunity that that I think
13:05:53
will be really valuable.
13:05:55
You have a mic, you have an opportunity
13:05:56
to send a message to the folks who live
13:05:58
here in West Palm Beach.
13:06:00
About what you do and about the
13:06:03
challenges and also solutions
13:06:04
that we've talked about today.
13:06:06
What would be a message you would like to
13:06:08
really share with the folks at home?
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Well, I would really
13:06:11
like them to be engaged.
13:06:12
I would really I want them to come out
13:06:16
when we launch our ride
13:06:18
WPB program, the relaunch,
13:06:21
because that is going to be an exciting
13:06:23
moment for the city to have that
13:06:27
opportunity to have access to a
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transportation system
13:06:31
that is world class.
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And I don't say the word.
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I really mean world class.
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I don't say that lightly.
13:06:37
I encourage people to
13:06:38
stay engaged and reach out.
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Stay tuned, of course.
13:06:44
There's so much more to come there.
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We're going to be rolling out the updated
13:06:50
bicycle master plan.
13:06:51
You had asked earlier about how we're
13:06:54
addressing things across the city.
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I didn't get a chance to talk about the
13:06:58
updated bicycle master plan.
13:07:00
Tell me about it.
13:07:01
We're getting ready to
13:07:02
bring it to commission.
13:07:04
Hopefully sometime in January, we have a
13:07:06
lot of things happening in January and it
13:07:10
addresses the entire city.
13:07:13
But the objective is
13:07:14
a low stress network.
13:07:17
What does that mean?
13:07:18
What a low stress network means is if you
13:07:21
think about when you're walking down a
13:07:24
busy street, let's let's think about
13:07:26
walking down Okeechobee.
13:07:30
How would you feel?
13:07:32
I would be stressed.
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I think it's Okeechobee, but
13:07:37
yeah, I'd be a little stressed.
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OK, so we want to create an environment
13:07:41
so that when you ride
13:07:43
your bike on Okeechobee,
13:07:46
it would be a low stress experience.
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And that's possible.
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That's possible through good design.
13:07:53
And that is what we are looking to do
13:07:57
through this update.
13:07:58
It will be funded through the mobility
13:08:00
fee that I talked about earlier.
13:08:03
So it's not just a pipe dream.
13:08:05
These are real things that are actually
13:08:06
happening so that you can choose to ride
13:08:09
your bike to go downtown.
13:08:12
And it's not going to be a stressful
13:08:14
situation unless you're trying to avoid a
13:08:16
rainstorm in the summer.
13:08:18
Right. And actually, it's interesting
13:08:20
transformation because you say ride a
13:08:23
bike and people automatically jump to it
13:08:25
being just a recreation.
13:08:28
What you're describing is turning a
13:08:30
bicycle into a
13:08:31
legitimate form of transportation.
13:08:33
I need to go to the store or
13:08:35
I need to pop over to work.
13:08:37
And it's possible if the roads are safe
13:08:39
in this and it creates a low stress
13:08:40
situation for the rider.
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You know, Jerry, what is really
13:08:43
interesting about West Palm Beach, which
13:08:45
really surprised me when
13:08:46
we looked into the data,
13:08:48
is that the primary use of a bicycle in
13:08:51
the city is for commuting.
13:08:52
It's already happening, but it's a low
13:08:55
number of people who are commuting and we
13:08:58
want to see more people
13:08:59
be able to do that safely.
13:09:01
So how about that? That's an incorrect
13:09:03
assumption on my part.
13:09:04
So it is being used for transportation
13:09:06
city, but the goal is to increase those
13:09:09
numbers as we go forward.
13:09:11
Well, the goal is to reduce congestion.
13:09:13
So however people choose to if they
13:09:16
choose to ride a bike, if they choose to
13:09:19
use our transportation
13:09:19
system, if they choose to walk,
13:09:22
we are building more sidewalks, we're
13:09:24
installing more trees so that it makes
13:09:27
that experience much more pleasurable.
13:09:30
You see, part of what you what you work
13:09:33
with is obviously parking.
13:09:36
Parking is also another point of
13:09:38
contention for some people about the
13:09:40
availability of parking,
13:09:41
especially on very high
13:09:42
traffic days or on events downtown.
13:09:47
How will we be dealing
13:09:48
with that in the future?
13:09:51
Well, everyone wants to park directly in
13:09:53
front of the restaurant or the
13:09:55
store that they want to go to.
13:09:58
And the reality of that is that we can't
13:10:03
all do that at the same time.
13:10:06
So in my dream world is that we have just
13:10:11
the right amount of
13:10:12
capacity in our parking garages.
13:10:17
And we would be able to go to the parking
13:10:19
garage and pay for our parking.
13:10:21
And then through that same app, we'd be
13:10:26
able to pay to use the
13:10:31
transportation system.
13:10:33
We would be able to use
13:10:35
one of the bright bikes.
13:10:37
We'd be able to use
13:10:38
various modes through one system.
13:10:41
So it would be like a menu. Sure.
13:10:43
So the idea of having multiple forms of
13:10:48
transportation really sort of folds into
13:10:50
the concept that you
13:10:51
can park your car here.
13:10:52
But then to get to where you're going,
13:10:54
you could use one of the modes of
13:10:56
transportation we have
13:10:57
available sort of all mixes together.
13:10:59
Yes, I assure you that riding your bike
13:11:03
is way more fun than sitting alone in
13:11:07
your car in traffic.
13:11:09
You will feel so much better than when
13:11:13
you're sitting on, I
13:11:15
hate to pick on Okachobi.
13:11:17
Sure. But Okachobi. We love
13:11:19
Okachobi. You guys are great.
13:11:22
I assure you, you will feel much better
13:11:25
riding your bike than you
13:11:28
will sitting in traffic alone.
13:11:31
Fantastic. So we covered a lot of ground
13:11:33
here. Obviously, there's a lot going on.
13:11:36
There's a lot of plans,
13:11:38
both temporary and long term, that are
13:11:40
coming together to get ahead of
13:11:42
congestion, to get ahead of the problems
13:11:45
that other cities are seeing.
13:11:47
So that doesn't happen here in West Palm
13:11:49
Beach. One of the things people see as a
13:11:51
barrier of transportation
13:11:52
is that they don't feel safe.
13:11:55
And it's no secret. Maybe not everyone is
13:11:59
aware, but Florida is one of the least
13:12:02
safe places to ride your
13:12:04
bike or to walk in the country.
13:12:08
And the city is also developing a safe
13:12:10
streets for all action plan.
13:12:13
So what that is doing is it's addressing
13:12:16
the locations that have
13:12:19
the highest rates of crashes.
13:12:22
And we're going to make safety
13:12:23
improvements in those locations to
13:12:26
address the danger that is there.
13:12:31
The other thing is the other side effect
13:12:34
of addressing those safety problems is
13:12:37
frequent crashes
13:12:38
cause frequent congestion.
13:12:41
So they're tied together. So are you
13:12:44
saying that we're thinking that a lot of
13:12:47
the problems that we're seeing with these
13:12:48
high conflict areas, these high these
13:12:51
high accident areas, is it's more it's
13:12:54
design than, say, poor driving?
13:12:59
That's a tricky question. It's a
13:13:01
combination. So we know we have a
13:13:04
distracted driving problem.
13:13:06
I moved here from the state of Maryland
13:13:08
13 years ago and we had
13:13:11
hands free driving then.
13:13:14
So when I moved here, I went back in time
13:13:20
because everyone was using their phone.
13:13:23
So we have a distracted driving problem,
13:13:26
but we also have a design problem.
13:13:29
And the city of West Palm Beach has
13:13:32
absolutely been a leader.
13:13:34
I have to give all the credit in the
13:13:35
world to my predecessors to getting the
13:13:39
ball rolling of designing safe streets.
13:13:43
We when you walk down Klamadis, you don't
13:13:48
have a fear of being hit by a driver
13:13:51
because people are moving slowly.
13:13:55
You have nice surroundings. And so we
13:14:00
take that and we repeat it across the
13:14:02
city and provide a safe
13:14:05
environment for everyone.
13:14:06
The drivers, the people walking, the
13:14:09
people biking, and you
13:14:11
address that through design.
13:14:15
And through design and through planning
13:14:16
like what you're doing, you are making
13:14:18
this city prepared for the
13:14:21
future as we continue to grow.
13:14:24
A tremendous amount of work. And we want
13:14:26
to thank you for
13:14:26
everything that you do. Thank you.
13:14:28
And thank you for joining us. The City
13:14:31
Center podcast is launching its second
13:14:33
full year of video podcasts.
13:14:35
And we've got a lot in store for 2026. So
13:14:38
feel free to follow or subscribe to get
13:14:40
the latest from the
13:14:41
city of West Palm Beach.
13:14:43
This has been a production of the City of
13:14:45
West Palm Beach
13:14:45
Communications Department.
13:14:47
I'm Jerry Marcello.
13:14:49
We'll see you next time.