Ep. 2611 How to Spend OCM Budget Smarter: U.S. Wine Marketing Insights with Luca Venturelli | Masterclass US Wine Market
Welcome to Episode 2611 of the Italian Wine Podcast. In this episode, Juliana Colangelo is in conversation with Luca Venturelli, Account Director at Colangelo & Partners, to explore the topic of OCM funding and how Italian wineries and consortia can use it strategically to promote their wines in the U.S. market.
Key Takeaways:
Designing regional marketing programs that genuinely resonate with U.S. trade professionals and consumers.
Most effective channels and activities for promoting Italian wines in the U.S. market.
Common mistakes to avoid when allocating OCM budgets and how to make the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.