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Opening Weekend: EP-2: "The Mogul" – Alan Horn (Studio President)
Opening Weekend: Selling Hollywood with Jim Fredrick continues on the TG&TG feed.
A soap marketer who'd never set foot in Los Angeles became the most successful studio head in movie history. Alan Horn ran Warner Brothers and then Disney, greenlighting Harry Potter, The Dark Knight, and the modern Marvel and Star Wars era. He sits down with Jim Fredrick to trace a 60-year career built on serendipity, and to talk honestly about what selling a movie takes now.
Takeaways:
Hired because he was perfect. A Procter & Gamble marketer working on Ivory soap, Alan got recruited by Jerry Perenchio…
The skinny
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