Dark Social and Supporting Employee Voices| Kerry-Ann Stimpson | 397

Leveraging Thought Leadership · May 29, 2022 · 33m

Modern marketing means using popular social media platforms like Facebook and Twitter.

But how can organizations make sure such marketing is effective, when it's hard to reach or measure the results?

Behind the scenes of social media are a million private messages, e-mails, and other chatter that has as much effect on a brand as public announcements. How can that be measured, harnessed, and addressed?

To help us navigate the "Dark Social" parts of the net, we've invited Kerry-Ann Stimpson, Chief Marketing Officer at The JMMB Group, an integrated financial service provider who values and…