Latest / Best of Business / Johanna Cederlöf: Ikea NZ Market Manager on New Zealand's first Ikea opening in December

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Johanna Cederlöf: Ikea NZ Market Manager on New Zealand's first Ikea opening in December · Best of Business

• 0:09
  Speaker 1: You're listening to a podcast from News Talk sed B.
• 0:12
  Speaker 1: Follow this and our Wide Ranger podcast now on iHeartRadio.
• 0:22
  Speaker 2: Nineteen ninet two is the text number.
• 0:23
  Speaker 3: Okay, get ready to make room in your house for meat,
• 0:25
  Speaker 3: bulls and billy bookcases. Ikea has revealed it's going to
• 0:28
  Speaker 3: open its doors in time for Christmas on Thursday, the
• 0:30
  Speaker 3: fourth of December. Johannah Sudeleff is IKEA's market manager. Hi Johannah, Hello,
• 0:37
  Speaker 3: Hi mate.
• 0:38
  Speaker 2: Just before Christmas. It's going to be mental, isn't it.
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  Speaker 4: It's going to be really cool. I can't wait. It's
• 0:44
  Speaker 4: super exciting. Have been super excited to announce the date.
• 0:48
  Speaker 4: Three months to go and then fourth of December we're
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  Speaker 4: opening our doors at si Agia Sylvia Park as well
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  Speaker 4: as the online shop for all kivs around the country.
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  Speaker 3: I mean, look, it feels I want to come as
• 1:00
  Speaker 3: soon as possible, but the thought of having to battle
• 1:02
  Speaker 3: that traffic and the crowd fills me with trepidation. So
• 1:04
  Speaker 3: when do you reckon it's the best time to come?
• 1:06
  Speaker 1: Is it?
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  Speaker 2: Kind of after Christmas?
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  Speaker 3: When when things have calmed down for those of us
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  Speaker 3: who want to avoid the crowd.
• 1:13
  Speaker 4: Oh, I'm sure you will find a slot already earlier,
• 1:16
  Speaker 4: so hopefully, hopefully you'll find a good moment during the
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  Speaker 4: days for example, so we will we will be sure
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  Speaker 4: that we don't open on the opening day exactly on
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  Speaker 4: a morning traffic, but a little bit after that. But
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  Speaker 4: of course if you want to wait for a couple
• 1:34
  Speaker 4: more days, then you can start shopping via online. We
• 1:39
  Speaker 4: can either deliver it to your home, or you can
• 1:41
  Speaker 4: pick it up from a couple pickup points that mainfreight
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  Speaker 4: is providing around the country, or you can also click
• 1:49
  Speaker 4: and collect it from the garage of the store very
• 1:52
  Speaker 4: convenient directly to your car.
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  Speaker 3: Brilliant, Now have you got Is this going to be
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  Speaker 3: a full like? Is everything going to be on offer
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  Speaker 3: the full range?
• 2:01
  Speaker 1: Yes?
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  Speaker 4: So in IKEA we have a mandatory range reaching a
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  Speaker 4: bit over seven thousand, and we are bringing all that
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  Speaker 4: in to New Zealand directly to take with you home
• 2:11
  Speaker 4: today from Iksylvia Park or conveniently as you wish to
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  Speaker 4: get them delivered to your house.
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  Speaker 2: And have you got everything that you need to get going?
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  Speaker 3: Because I think the other day you had about oh
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  Speaker 3: I don't even think it was twenty percent of the
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  Speaker 3: staff that.
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  Speaker 4: You need no we're actually today already over two hundred
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  Speaker 4: coworkers comments and the rest three hundred and twenty plus
• 2:34
  Speaker 4: will be soon joining us. Every week, it's going to
• 2:37
  Speaker 4: be very busy, so approximately thirty to eighty people joining
• 2:41
  Speaker 4: and onboarding themselves to what will be ahead of them.
• 2:45
  Speaker 2: What's your tip? What is the item we have to
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  Speaker 2: all have?
• 2:50
  Speaker 4: Oh, that's a good question. There's plenty, of course, it's
• 2:55
  Speaker 4: plenty of plenty of course. But I personally I love
• 2:58
  Speaker 4: our packs wardrobe. It's so convenient, so stylish and can
• 3:03
  Speaker 4: be modified according to your own needs. But of course
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  Speaker 4: there's multiple a different items. Like our textiles is super
• 3:10
  Speaker 4: durable and beautiful. So yeah, you just need to come
• 3:14
  Speaker 4: and see and you will notice it yourself. What will
• 3:17
  Speaker 4: be your favorite play?
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  Speaker 2: I google the Pax wardrobe. That's a fantastic tip.
• 3:21
  Speaker 3: Actually great for Yeah, great, I can just see that
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  Speaker 3: fitting in the house already.
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  Speaker 2: I'll have to come.
• 3:26
  Speaker 3: Okay, now you guys had a bit of I mean
• 3:29
  Speaker 3: you'll be aware you hit the headlines a wee bit
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  Speaker 3: with your consenting and stuff.
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  Speaker 2: Would you get frustrated by that process?
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  Speaker 4: We have been super happily helped with Auckland Console and
• 3:42
  Speaker 4: all the neighbors and our collaborative partners. We're super excited
• 3:47
  Speaker 4: that we now are on track on our opening and
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  Speaker 4: can open the doors by end of December. This was
• 3:54
  Speaker 4: our aim that we can open before Christmas, and we
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  Speaker 4: are way on the way. So that's of course very
• 4:01
  Speaker 4: good news, fantastic.
• 4:02
  Speaker 1: Now.
• 4:03
  Speaker 2: I don't know if you caught this.
• 4:04
  Speaker 3: We discussed this on the show yesterday, but there is
• 4:06
  Speaker 3: a little bit of a controversy out of Sweden where
• 4:10
  Speaker 3: the Swedish authorities have put together a canon of the
• 4:12
  Speaker 3: one hundred things that everyone has to know about Sweden.
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  Speaker 3: And you'll be aware ike has made that list.
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  Speaker 2: You know that.
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  Speaker 4: I haven't heard about that, to be honest.
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  Speaker 3: Yeah, Ika made the list, Pippy long Stocking made the list.
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  Speaker 3: No about Peace Prize made the list, but they left
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  Speaker 3: Abba off the list of one hundred greatest Swedish things?
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  Speaker 2: Is that as much I think that's a scandal. Do
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  Speaker 2: you think that's a scandal.
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  Speaker 4: That's brilliant if we if we even made it on
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  Speaker 4: the list, So that's that's of course. It just tells
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  Speaker 4: how excited people are about Ikea around the world.
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  Speaker 3: Joanna, thank you very much. Joanna sidlerf is Ikes but
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  Speaker 3: definitely not wasn't going to take the bait. I was
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  Speaker 3: not going to take the bait and get involved in
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  Speaker 3: a controversy around Abba anyway. Whatever I suppose, it's fair
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  Speaker 3: enough people have got strong feelings on that one.
• 5:00
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