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UCDP #87 - AI That Helps, Not Replaces: Conversation Intelligence for Dealers with PromptPath

In this episode of the Used Car Dealer Podcast, Zach talks with Jason Barrie, Chief Operating Officer of PromptPath and a longtime automotive retail technology leader, to unpack how dealerships can use AI to make employees better without removing the human element from the car-buying experience.

Jason draws on more than two decades across DealerTrack, Cox Automotive, Carmatic, and DAS Technology to explain where technology genuinely improves dealership performance—and where it can create friction when product, process, implementation, and employee buy-in are not aligned. He also shares how…

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