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Latest / FORDY RUNS Podcast

London Marathon 2027 Shake-Up: Two Days, Sold-Out Races & The Future of Running

In this episode, we unpack the bold proposal for a two-day London Marathon in 2027 — and ask the big question: is this the future of running, or a sign the sport is losing its roots?

With races selling out faster than ever and demand at an all-time high, organisers are exploring ways to expand capacity. But does splitting the marathon across two days enhance the experience — or dilute what makes it special?

We also dive into a bigger conversation around the running boom. With social media, brand marketing, and performance culture pushing a younger, time-focused audience, has running become…

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