Alessandra Cotugno: Humanize Your Data to Reveal Emotions
Data-driven leaders, tune in to today’s episode! We don’t often think about creativity as being integral to the role of data analysis, but it is. Today, I talk with Alessandra Cotugno, a global brand strategist and an advocate and pioneer of humanizing data to identify behavioral change. She believes that the data speaks to us if only we ask the right questions. She also explains that to hear what it has to say, a data analyst needs to be both creative and empathetic to uncover the unconscious Why. She has amazing insights into these topics and more for creating a connective brand.
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