Converting Strangers into an Engaged Community
How do you move from followers to a real community? In this episode, Selebogo Molefe shares how he built The Hookup Dinner, The People’s Fund, and more by focusing on trust, shared values, and consistency. We discuss building belonging, why some brands resonate while others don’t, and how to rebuild after failure.
Highlights include:
What brands get wrong about community
Why consistency builds credibility
Real stories behind Skinny Sbu Socks and BATHU
Listen now for a grounded look at how to build something people believe in.
The Lead Creative Podcast is available on:
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The skinny
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