Carrie Melissa Jones: Building Successful Communities
Why so many brand communities (and even social cause communities) fail is because they are not truly communities. They are simply a collection of people. For a community to thrive for the long term, you need mutual concern, ongoing stewardship - and yes, empathy. If you build it without that - I promise you, they won’t come. My guest today, Carrie Melissa Jones shares how to build a successful community - and also how to avoid costly failure. Today we talk about why most brands fail at community building - please don’t repeat these mistakes! Why empathy is the key to community design, and how…
The skinny
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