Your Buyers Decided Before They Met You with Cristina Bravo Olmo from ThoughSpot
Your buyer has read the reviews, polled their peers, and asked ChatGPT to rank your category. You only found out when they showed up with a shortlist, if you made it onto one.Cristina Bravo has spent 25 years in B2B marketing, from Marketo’s inbound heyday to running marketing at ThoughtSpot. Her argument is that the funnel didn’t die. It went dark. The marketers still tweaking landing pages are tuning an engine no one is driving. In this episode she explains why substance, in-person rooms, and a little imperfection are what win when AI writes everyone’s first draft.
AI chatbots have replaced…
The skinny
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