Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / SEO Summer School Is Coming: Build Your 90-Day SEO Plan
Transcript
- 0:00Darcy Happy AI try: Hey there it's darcy sullivan from propel marketing and design and you're listening to the clinic marketing podcast.
- 0:07Darcy Happy AI try: If you've been listening to this podcast for a while, you already know there are a LOT of things you could be doing to improve your clinic's visibility online.
- 0:17Darcy Happy AI try: You could work on your website.
- 0:19Darcy Happy AI try: You could create new service or condition pages.
- 0:22Darcy Happy AI try: You could publish more content.
- 0:24Darcy Happy AI try: You could work on your Google Business Profile.
- 0:27Darcy Happy AI try: You could focus on getting more reviews.
- 0:29Darcy Happy AI try: You could improve your local SEO.
- 0:31Darcy Happy AI try: And now we're adding AI search into the mix, too.
- 0:34Darcy Happy AI try: The problem for most clinic owners isn't knowing that these things exist.
- 0:38Darcy Happy AI try: It's figuring out what you should actually work on next.
- 0:41Darcy Happy AI try: Because doing more SEO doesn't necessarily mean you're doing the right SEO.
- 0:46Darcy Happy AI try: And that's exactly why I'm hosting something new this August called SEO Summer School for Clinics.
- 0:51Darcy Happy AI try: It's a completely free five-day online training happening August 24th through the 28th, and I wanted to take a few minutes today to tell you what we're going to be doing and why you might want to join us.
- 1:04Darcy Happy AI try: This isn't another long SEO webinar First, I know how busy clinic schedules are.
- 1:08Darcy Happy AI try: So I'm not asking you to show up for an hour-long live training every single day.
- 1:13Darcy Happy AI try: Monday through Thursday, you'll get a short on-demand lesson that you can watch whenever it fits into your schedule.
- 1:19Darcy Happy AI try: Most of the lessons will only be about 10 to 25 minutes.
- 1:23Darcy Happy AI try: But more importantly, every lesson gives you something specific to DO.
- 1:27Darcy Happy AI try: We're going to look at your clinic's visibility in Google and AI search.
- 1:32Darcy Happy AI try: We're going to look for gaps in your website and content.
- 1:35Darcy Happy AI try: We're going to dig into your Google Business Profile and local visibility.
- 1:39Darcy Happy AI try: And then we're going to figure out which of those things should actually be a priority for YOUR clinic.
- 1:45Darcy Happy AI try: Because I don't want you finishing Summer School with a giant checklist of 50 SEO tasks.
- 1:50Darcy Happy AI try: I want you finishing with a plan.
- 1:52Darcy Happy AI try: Here's what we're doing during the week On Monday, we're starting with your current visibility.
- 1:57Darcy Happy AI try: We're going to look at how patients can find your clinic today through Google Search, Google Maps, and AI-powered search.
- 2:04Darcy Happy AI try: You'll do a simple visibility check and create a snapshot of where you are right now.
- 2:09Darcy Happy AI try: Then on Tuesday, we're turning our attention to your website.
- 2:12Darcy Happy AI try: And here's something I want you to remember: Your next SEO step might NOT be another blog post.
- 2:18Darcy Happy AI try: Maybe you're missing an important service page.
- 2:20Darcy Happy AI try: Maybe you need a condition page.
- 2:22Darcy Happy AI try: Maybe you already have the right page, but it needs better content, better internal links, or clearer information.
- 2:29Darcy Happy AI try: We're going to figure out which website page deserves your attention.
- 2:32Darcy Happy AI try: Wednesday is all about your Google Business Profile and local visibility.
- 2:37Darcy Happy AI try: We'll look at things like your categories, services, photos, reviews, links, and how your Google Business Profile connects with the rest of your online presence.
- 2:45Darcy Happy AI try: Again, we're not trying to fix 25 things at once.
- 2:48Darcy Happy AI try: We're looking for the improvements that actually deserve your attention.
- 2:52Darcy Happy AI try: Then on Thursday, we bring everything together.
- 2:54Darcy Happy AI try: We're going to take all of those things you COULD do and start deciding what you SHOULD do.
- 2:59Darcy Happy AI try: You'll prioritize your opportunities based on things like potential impact, urgency, effort, and the resources you actually have available.
- 3:09Darcy Happy AI try: And you'll start building your 30-, 60-, and 90-day visibility plan.
- 3:12Darcy Happy AI try: Then we're getting together live on Friday Friday, August 28th, we're getting together live at 1 PM Eastern.
- 3:19Darcy Happy AI try: I'll be doing some additional training, walking through common issues we've uncovered during the week, looking at real clinic examples, answering questions, and helping you finalize your plan.
- 3:30Darcy Happy AI try: And if you can't attend live, register anyway because there will be a limited-time replay.
- 3:34Darcy Happy AI try: My goal by the end of SEO Summer School is NOT to turn you into an SEO expert.
- 3:40Darcy Happy AI try: It's to help you answer a much more important question: What should we actually be working on next?
- 3:45Darcy Happy AI try: I want you to know what your clinic should focus on over the next 30 days, what can wait until the next 60 or 90 days, what you can realistically handle yourself or with your team, and where it might make sense to get some additional help.
- 4:00Darcy Happy AI try: And yes, it's completely free There's no cost to participate in SEO Summer School.
- 4:06Darcy Happy AI try: You'll get all four on-demand lessons, the workbook and planning exercises, the Google Business Profile checklist, the 90-day planning worksheet, and access to Friday's live training and Q&A.
- 4:19Darcy Happy AI try: So if you've been jumping from one SEO tactic to another...
- 4:22Darcy Happy AI try: Or wondering whether you should be focusing on your website, Google Business Profile, content, local rankings, or AI search...
- 4:30Darcy Happy AI try: Or you simply know you need to do SOMETHING before we head into fall...
- 4:34Darcy Happy AI try: Come join us.
- 4:35Darcy Happy AI try: SEO Summer School starts Monday, August 24th.
- 4:38Darcy Happy AI try: You can save your free spot at: Propel your company.com forward slash go I'll also put the registration link in the show notes.
- 4:46Darcy Happy AI try: And feel free to share this episode with another clinic owner or someone on your team who helps with your marketing.
- 4:52Darcy Happy AI try: I hope you'll join us for SEO Summer School, and I'll see you in class.