Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Soap Maker Used a Community Shop to Beat Etsy
Lucas and Luna visit The Suds Studio, a small-batch soap shop in Portland, Oregon, that went from $12,000 a year on Etsy to $340,000 a year with a physical storefront and a 'community shop' model. Owner Jenna Park explains how she turned her kitchen hobby into a Main Street staple by leaning into local wholesale, hosting free workshops, and building a customer community that Etsy's algorithm could never replicate. The episode breaks down the numbers: the lease cost ($1,800 per month), the workshop profit margin (70 percent), and the wholesale accounts (14 local hotels and…
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