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ACC Seeks Revenue Boost Through Sponsorships | Wilmington News
The ACC is on a revenue sprint, led by Commissioner Jim Phillips, as it races to close the financial gap with the Big Ten and SEC—both now surpassing the billion-dollar mark. With projected revenue hitting over $900 million, the league is doubling down on corporate sponsorships, landing big names like Apple, Dr Pepper, and Gatorade, plus a new AI cybersecurity deal. Media rights remain a key hurdle, locked into ESPN until 2036, but the ACC is also rethinking how it distributes money—rewarding schools for viewership and postseason success. A newly hired chief revenue officer is spearheading…
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