Publishing More Is Making You Less Credible with Ben Hasskamp

Best Story Wins · Aug 20, 2026 · 1h 5m

You've published four posts a week for a year, and your buyers still can't tell anyone what your company believes. Somewhere in all that output there should be one sentence you could be wrong about. There isn't.Ben Hasskamp spent years running thought leadership inside a company where the executive bench included some of the sharpest people in security and watched most of what shipped turn into product brochures wearing a byline. His argument: thought leadership is a point of view you could be wrong about, and everything else is volume cosplaying as authority. He gets specific about the…