Before AI, Know Your Audience
Before AI, Know Your Audience
Everyone in multifamily is talking about AI, but are renters actually using it to find their next apartment? And before investing in AI visibility, should operators be focusing on something more fundamental: understanding their customers?
In this episode of Net Effective, the Rental AI Show, Jonas Bordo speaks with Joe Bromen, President and COO of RentVision, about how AI is changing multifamily marketing, where operators should focus their resources, and why understanding renter behavior matters more than chasing the latest technology trend.
Joe shares his…
The skinny
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