Latest / Earn Your Leisure / Unlocking the Business of Basketball NBA Africa’s Expansion, Media Rights & Global Reach

Transcript

Unlocking the Business of Basketball NBA Africa’s Expansion, Media Rights & Global Reach · Earn Your Leisure

• 0:01
  Speaker 1: This episode is brought to you by P and C Bank.
• 0:03
  Speaker 1: A lot of people think podcasts about work are boring,
• 0:06
  Speaker 1: and sure they definitely can be, but understanding a professionals
• 0:10
  Speaker 1: routine shows us how they achieve their success little by little,
• 0:14
  Speaker 1: day after day. It's like banking with P and C Bank.
• 0:18
  Speaker 1: It might seem boring to save, plan and make calculated
• 0:21
  Speaker 1: decisions with your bank, but keeping your money boring is
• 0:24
  Speaker 1: what helps you live a more happily fulfilled life. P
• 0:27
  Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly
• 0:32
  Speaker 1: Boring since eighteen sixty five is a service mark of
• 0:35
  Speaker 1: the PNC Financial Service Group, Inc. P and C Bank
• 0:39
  Speaker 1: National Association Member FDIC says, your husband was up at
• 0:44
  Speaker 1: three in the morning watching NBA. I'm gonna tell you
• 0:46
  Speaker 1: something that was me last night. It'll probably be meet tonight.
• 0:51
  Speaker 1: New York is playing tonight. But it got me to
• 0:54
  Speaker 1: thinking about METEA rites and revenue streams and so for
• 0:57
  Speaker 1: the DL, is there a next flaire? Is it a
• 1:05
  Speaker 1: traditional model where it's it's media rights, it's merchandising, it's tourism.
• 1:11
  Speaker 1: How is it structured here and what's the plan for scalability.
• 1:14
  Speaker 2: For that, thank you. So mainly four ways that leagues
• 1:19
  Speaker 2: like ours can monetize and I think the more common
• 1:22
  Speaker 2: one for African for our league is sponsorship and marketing
• 1:25
  Speaker 2: partnerships and that's where you see some of the partnerships.
• 1:28
  Speaker 2: We have your service now visit round the Africa Zimbak
• 1:32
  Speaker 2: and run there. So yes, sponsorship and marketing rights and
• 1:36
  Speaker 2: using our platform that we give to market products and services.
• 1:41
  Speaker 2: We have overall NBAS over one billion funds. Within Africa
• 1:46
  Speaker 2: we have millions. We have one point two you know
• 1:49
  Speaker 2: impression billion impressions in the last season. And when you
• 1:52
  Speaker 2: look at our social media platforms, we have a big
• 1:54
  Speaker 2: breach so that rich allows you know, partners like ours
• 1:57
  Speaker 2: to really access the funds that we have and that
• 2:00
  Speaker 2: that's how we monitorze one way. The other one is
• 2:03
  Speaker 2: merchandise and good news is that we just opened an
• 2:07
  Speaker 2: e commas bottom it's called Balstore dot NBA dot com
• 2:11
  Speaker 2: where you can buy merchandise from anywhere using our ECMMAS platform.
• 2:16
  Speaker 2: Now we know that the market, not just in Africa,
• 2:19
  Speaker 2: but also especially the African diaspora all over the world
• 2:22
  Speaker 2: has been looking to own something with bl whenever they
• 2:25
  Speaker 2: interact with it. We saw pictures last year of season
• 2:28
  Speaker 2: four with a family in Brazil walking around with BA
• 2:31
  Speaker 2: L and we wondered where they got the BL merchandise.
• 2:35
  Speaker 2: You know, we've seen pictures in Histrow where people crossing
• 2:38
  Speaker 2: security and they're wearing BA L and those anecdotes showed
• 2:41
  Speaker 2: us that there's really appetite for consuming BL beyond the
• 2:44
  Speaker 2: African market, but also with especially African diaspora all over
• 2:48
  Speaker 2: the world, who are really big. In fact, one of
• 2:50
  Speaker 2: the statistics that you know, a colleago man shared with
• 2:53
  Speaker 2: me is, you know, if you take out China and India,
• 2:55
  Speaker 2: the African despera is the third country in terms of
• 2:57
  Speaker 2: population globally. So interacting with that market as part of
• 3:01
  Speaker 2: what we have to offer as BL continues to be
• 3:03
  Speaker 2: important for us. The third one is ticketing. You know,
• 3:06
  Speaker 2: when you come to watch games, Every year we see
• 3:08
  Speaker 2: ticketing revenues go up because more and more funds are
• 3:11
  Speaker 2: coming to watch your games and paying to watch your games,
• 3:13
  Speaker 2: and that has been really important as well. Now the
• 3:16
  Speaker 2: media market obviously as well, is a big part of
• 3:19
  Speaker 2: sports leagues. It's a growing aspect in Africa, whether it's PATV,
• 3:23
  Speaker 2: it's still very limited in terms of the coverage free
• 3:27
  Speaker 2: to air. Many of the free to air broadcasters are
• 3:30
  Speaker 2: national and therefore kind of free access in the countries
• 3:33
  Speaker 2: where they serve. But we see that changing, and I
• 3:36
  Speaker 2: think one when you say what does the future look like,
• 3:39
  Speaker 2: one of the areas we see the future, you know changing,
• 3:42
  Speaker 2: is very much around what the w All talked about,
• 3:45
  Speaker 2: which is integrating markets in Africa. I think the more
• 3:48
  Speaker 2: integrated markets are, the more integrated services are, The more
• 3:52
  Speaker 2: integrated we can be, the more you can actually use
• 3:55
  Speaker 2: platforms to you know, provide whether it's streaming or broadcasting
• 3:59
  Speaker 2: to markets across the continent. Now people like to say
• 4:02
  Speaker 2: we need to integrate Africa more, and we really need to.
• 4:05
  Speaker 2: We've talked about the African continent a free trade area.
• 4:07
  Speaker 2: It's a big aspiration to really break down all this
• 4:10
  Speaker 2: barrier so we can trade as one market. But a
• 4:12
  Speaker 2: lot has to be done for that to happen, and
• 4:14
  Speaker 2: I think we all touched on a couple of those.
• 4:16
  Speaker 2: How do you adjust a business in Randa and be
• 4:18
  Speaker 2: able to give your services across the fifty four countries
• 4:20
  Speaker 2: that's not happening yet today. How do you get a
• 4:23
  Speaker 2: license to broadcasts in one country and broadcast in many countries,
• 4:27
  Speaker 2: so you can actually access a much bigger market on
• 4:29
  Speaker 2: the continent. Those kinds of things need to be solved
• 4:32
  Speaker 2: so that we can actually provide services across the continent.
• 4:35
  Speaker 2: The good news, I think, especially for metea ites, is
• 4:37
  Speaker 2: what we see in some of what they tell us
• 4:39
  Speaker 2: are doing. If you give an example of empty and
• 4:42
  Speaker 2: three hundred million subscribers across the continent, I know that
• 4:45
  Speaker 2: they're thinking about using that platform that already is connected
• 4:48
  Speaker 2: by subscription all over the continent to provide contents such
• 4:52
  Speaker 2: as content that we would be interested in. So I
• 4:54
  Speaker 2: think that's going to change, and I think we're going
• 4:56
  Speaker 2: to see more access to media, more media integration, and
• 4:58
  Speaker 2: media contributing a lot more than missing today. And for me,
• 5:01
  Speaker 2: the future is bright.
• 5:09
  Speaker 3: Claire. Just to piggyback on that, you talked about the
• 5:12
  Speaker 3: challenges as far as only having five arenas in continent
• 5:16
  Speaker 3: in Africa, and obviously that makes it difficult to expand.
• 5:19
  Speaker 3: But when you're looking at expanding to either having different
• 5:22
  Speaker 3: teams or just focus in a different area, what are
• 5:25
  Speaker 3: some of the top areas on the continent that you
• 5:28
  Speaker 3: guys have on your board as far as you want to,
• 5:31
  Speaker 3: you know, have more expansion in.
• 5:34
  Speaker 2: Well, we would like to be in all the countries
• 5:36
  Speaker 2: in Africa if we could. But today we're playing four countries,
• 5:40
  Speaker 2: but we have twelve teams that play. So ideally in
• 5:43
  Speaker 2: those twelve, you know, those twelve teams should be representing
• 5:46
  Speaker 2: countries that we have that there's interest in playing in
• 5:50
  Speaker 2: playing in. But beyond the twelve, even before we get
• 5:53
  Speaker 2: the qualifiers for the twelve, we have the broad to
• 5:56
  Speaker 2: be a lot more countries actually participate. So actually countries
• 5:59
  Speaker 2: are participating in the wider community that BL brings together
• 6:03
  Speaker 2: is more than you know, four countries at horses, more
• 6:05
  Speaker 2: than twelve teams at play. It's a lot more, you know,
• 6:07
  Speaker 2: if you come from the qualification road to BL until
• 6:10
  Speaker 2: the final competitions. And so our goal is to work
• 6:13
  Speaker 2: with as many countries as possible that wish to be
• 6:17
  Speaker 2: part of this story, and they're there every day we
• 6:19
  Speaker 2: get as I said, you know, I know Nigeria is
• 6:21
  Speaker 2: building an arena. Benin is building an arena. You know,
• 6:24
  Speaker 2: we went Morocco for the first time after Egypt. You know,
• 6:27
  Speaker 2: we are going South Africa. The many countries Kenya, for example,
• 6:30
  Speaker 2: we have an office in Kenya and then Aerobicity Thunders came,
• 6:34
  Speaker 2: you know, for the first time representing Kenya in the
• 6:36
  Speaker 2: BL and so you can Uganda had a team City
• 6:40
  Speaker 2: Oilers that has been coming for the last seasons. So
• 6:42
  Speaker 2: there's potential in a lot more countries. I think the
• 6:44
  Speaker 2: question is how do we work with investors, how do
• 6:47
  Speaker 2: we work with the governments to put in place that
• 6:49
  Speaker 2: environment of infrastructure that could allow this to happen. The
• 6:53
  Speaker 2: good news is that every year, as we grow and
• 6:56
  Speaker 2: we see the impact of b AL, we get more interests,
• 6:58
  Speaker 2: including from development financial institutions like a Frigzen Bank, a FDBM.
• 7:04
  Speaker 2: We've seen investors come to us and say what does
• 7:06
  Speaker 2: it take to build an arena? Who do we build
• 7:09
  Speaker 2: an arena for? And I think that's going to change.
• 7:11
  Speaker 2: I really think that over the next five years you're
• 7:13
  Speaker 2: going to see a lot more standardized arenas than you've
• 7:17
  Speaker 2: seen today, and that's going to allow us to plan
• 7:18
  Speaker 2: as many countries as we could. Our goal is to
• 7:21
  Speaker 2: have many countries come to be part of the BAL experience.
• 7:25
  Speaker 1: Ernest, what's up? You ever walk into a small business
• 7:27
  Speaker 1: and everything just works like the checkout is fast, the
• 7:31
  Speaker 1: seats are digital tipping is a breeze and you're out
• 7:35
  Speaker 1: the door before the line even builds. Odds are they're
• 7:38
  Speaker 1: using Square. We love supporting businesses that run on Square
• 7:42
  Speaker 1: because it just feels seamless. Whether it's a local coffee shop,
• 7:45
  Speaker 1: a vendor at a pop up market, or even one
• 7:47
  Speaker 1: of our merch partners, Square makes it easy for them
• 7:51
  Speaker 1: to take payments, manage inventory, and run their business with confidence,
• 7:55
  Speaker 1: all from one simple system. One of the things we
• 7:58
  Speaker 1: love most is seeing neighborhood busines. This is level up.
• 8:01
  Speaker 1: This's West Indian spired writing our community that started with
• 8:04
  Speaker 1: a small takeout counter. Now with Square they've been able
• 8:07
  Speaker 1: to expand into a full sit down restaurant and even
• 8:10
  Speaker 1: started catering events across the city. That's the kind of
• 8:14
  Speaker 1: growth that inspires us, and it's powered by Square. Square
• 8:18
  Speaker 1: is built for all types of businesses, from the corner
• 8:20
  Speaker 1: bagel shop that turned into a local chain, to the
• 8:23
  Speaker 1: specialty market with thousands of unique items, to the stylist
• 8:27
  Speaker 1: who's been holding you down for years. If you're a
• 8:30
  Speaker 1: business owner or even just thinking about launching something soon,
• 8:33
  Speaker 1: Square is hands down one of the best tools out
• 8:36
  Speaker 1: there to help you start run and grow. It's not
• 8:39
  Speaker 1: just about payments, it's about giving you time back so
• 8:42
  Speaker 1: you can focus on what matters most. Ready to see
• 8:45
  Speaker 1: how Square can transform your business, visit Square dot com
• 8:49
  Speaker 1: backslash go backslash eyl to learn more that Square dot
• 8:54
  Speaker 1: com backslash, go backslash eyl. Don't wait, don't hesitate. Let's
• 8:59
  Speaker 1: Square handle the back in so you can keep pushing
• 9:01
  Speaker 1: your vision forward