Latest / Chatting with The Experts with Paula Okonneh / Why Nurses Are Becoming Entrepreneurs
Transcript
- 0:03Hello, and welcome to another episode of Chatting with the Experts Show, where I
- 0:08speak with fabulous women from Africa, from the Caribbean, and in the diaspora.
- 0:14They have one thing in common with me, which is it's all
- 0:18about educating, encouraging, and empowering women globally.
- 0:24Today our topic is Why Nurses Are Moving Towards Business, and my guest who will
- 0:31join me in a second says, because you are a nurse, it doesn't mean that you
- 0:35have to stay at the bedside forever.
- 0:38She should know this because she's a, she is a trained nurse and
- 0:41she's an also a nurse career coach.
- 0:44She's a keynote speaker, a podcaster, and lots more.
- 0:48There's so much to say about her, but this is what I'm gonna do.
- 0:51I'm gonna let her join me.
- 0:53And so with that, welcome Farah Laurent to Chatting with the Experts.
- 1:00Hi, I'm so excited to be here.
- 1:02Thank you so much for having me.
- 1:04Can't wait to dive into this conversation.
- 1:06Thank you.
- 1:08Yeah.
- 1:08You said because you're a nurse or someone is trained as a nurse doesn't mean you
- 1:13have to stay at the bedside forever.
- 1:16And you are saying that there are lots of options beside the bedside.
- 1:19Let's talk about that.
- 1:22Yes, yes, yes.
- 1:23So, you know, traditionally I think nursing, not even just within the
- 1:28US or Canada, 'cause I started my career in Canada, I think globally.
- 1:33The perception of nurses, when you see nurses, typically in the media or
- 1:39just the perception of nurses is they typically work in the hospitals, right?
- 1:43And this is what I want nurses to know and people that wanna get into nursing.
- 1:49There's much more to nursing than just bedside nursing, right?
- 1:54So that's, you know, part of my journey is what.
- 1:57Led me to want to educate the public and also educate future nurses about
- 2:03their opportunities in nursing.
- 2:05So when I started in Canada, I had a clinical instructor.
- 2:10You know, very traditional old school.
- 2:14And when I, you know, she asked me, Farah, what type of nurse do you wanna be?
- 2:19And I said, I wanna be an emergency nurse because I love all the stuff, the action.
- 2:24And she literally laughed in my face and was...
- 2:27oh no.
- 2:28Yeah.
- 2:28And she said, Farah, you are too unorganized.
- 2:31You'll never be an emergency nurse.
- 2:34You should go to medical surgical, which is typically
- 2:37where they tell new nurses to go.
- 2:39So in my head for a moment, I was like, wow, like how could she say that?
- 2:44Like she's trying to crush my dream.
- 2:46So of course.
- 2:49I didn't listen to that, and in my head I was like, wow, okay.
- 2:52Watch me lady.
- 2:53I will become an emergency nurse.
- 2:55And that was always my tenacity in my spirit.
- 2:59I'm like, you know, you can't tell me what I can and can't do even as a student.
- 3:03And that's where it all started.
- 3:05So not only did I secure an emergency position, I got two offers as a
- 3:11nursing student before I even passed my boards, my licensing boards in Canada.
- 3:17And then I started working in the ER two days after graduation.
- 3:21Wow.
- 3:21When all my friends were still just looking and applying.
- 3:25I was already working in the ER and this has kind of been the journey.
- 3:31And why I promised myself I would later become an educator and be a
- 3:35cool, fun educator to educate the next generation and inspire them.
- 3:40Yeah.
- 3:40I love that.
- 3:41The cool, fun educator.
- 3:44Ooh, those three words, cool, fun, or two words.
- 3:47Sometimes people don't associate that with nursing, but you
- 3:50are obviously the outlier.
- 3:53You're showing them and letting people know it can be done.
- 3:56Yes, yes, yes.
- 3:57And you know, when I went into the ER, I worked in Canada for five years,
- 4:02left Canada and moved to New York City.
- 4:04I was like, I wanna go to a big city.
- 4:05So went to New York City.
- 4:07That was probably one of the best decisions I ever made.
- 4:11Because it took me out of my comfort zone, it made me grow in different
- 4:15ways and it really opened up my eyes to the opportunities not only just
- 4:20in nursing but beyond, you know?
- 4:22And that's when my mind started looking at different options.
- 4:26Yeah.
- 4:27Alright, so listening to you and having talked with you off camera, I know you're
- 4:32very much into nurse entrepreneurship.
- 4:35Yeah.
- 4:36What is that and why should people consider it?
- 4:40Yeah, so you know, going along in my career, I always
- 4:45did what was expected, right?
- 4:46Go to school, get the next degree.
- 4:50You know, I thought I would be in the ER for, you know, I stayed in
- 4:53the ER for 13 years, then I wanted to go into education, so I got
- 4:56the next degree, education degree.
- 4:59It took me quite some time after I graduated from my Masters
- 5:03to get into education 'cause there was a lot of politics.
- 5:07It was very difficult navigating the job search, even though I
- 5:10was extremely qualified on paper.
- 5:13I realized quickly.
- 5:16You know, if you didn't play the game, you know, if they didn't
- 5:19really take a liking to you, it was very hard for you to get promoted.
- 5:23So, you know, I moved around, finally got the opportunity to be
- 5:27an educator, moved along the ranks to become a leader in education.
- 5:32So I became a nurse educator.
- 5:35Then, I worked for NYU as a clinical instructor, which I love nursing students.
- 5:39Then fast forward became the director of education and that was my dream job.
- 5:44Mm-hmm.
- 5:45And that's when I realized, wow, there's a lot of challenges.
- 5:51The higher up you go in leadership and the impact you wanna make
- 5:55is not as easy as it seems.
- 5:58So there is a lot of roadblocks.
- 6:00From an advocacy point when I would try to advocate, I was met with a lot of
- 6:05resistance and I'm someone who loves to... loves to talk in the C-Suites.
- 6:11You know, I would be the one, Hey, I have an idea.
- 6:14I don't think we should do this.
- 6:15This is not safe.
- 6:17So I felt like my advocacy didn't make me that popular, right?
- 6:23A lot of times I had to stand alone and stand firm, and that eventually
- 6:28actually led to me getting laid off three times in five years.
- 6:33Oh no.
- 6:34So it's almost like entrepreneurship... I was pushed into entrepreneurship.
- 6:39So you ask the question, what is entrepreneurship?
- 6:42So to me, it's innovation and it's constantly looking at the job market to
- 6:48see what is the gap, what is the problem that really fires you up to say, Hey,
- 6:54I have a solution and I can bring this forth and create something out of nothing.
- 7:00And that to me is entrepreneurship is really being business savvy.
- 7:05So what I saw is I always mentored new nurses and they kept coming to me for
- 7:10interview help and coming to me for the same issues that I had as a new nurse.
- 7:15So I was mentoring them, obviously for free and then I said, well, I could
- 7:20actually turn this into a business model.
- 7:23And that's where I started with the nurse career coach.
- 7:27I didn't have that 20 years ago.
- 7:30No one heard of a nurse career coach, and that's what I started doing.
- 7:35Was taking these nurses, helping them land six-figure roles right outta
- 7:40school, getting into specialty areas that they're, you know, they keep being told
- 7:44that they can't get into by recruiters.
- 7:47Almost like helping my younger self... you know, help pave the way for
- 7:51them and facilitating this for them.
- 7:53Yeah.
- 7:53But it was a lot of learning along the way.
- 7:57Mm-hmm.
- 7:57Yeah.
- 7:57Talking about a lot of learning, because you are actually Dr.
- 8:02Farah Laurent, not just Farah.
- 8:05So you didn't stop at getting your Masters, you went
- 8:08on to get your doctorate.
- 8:11Yes.
- 8:11Yes.
- 8:12And it's funny because everyone thought I was crazy.
- 8:15I was in school for my doctorate working full-time as a director.
- 8:20My daughter had just turned a few months old and my son was four.
- 8:24And as I was seeing these challenges in the workplace, I thought, wow, you
- 8:30know, I got all these degrees, I got all these certifications, I'm doing the right
- 8:34things, but there's no job security, right as you climb up the ladder.
- 8:40So that's when I said, you know.
- 8:42I don't want to have to depend on one employer anymore and let
- 8:46it like be uncertain, so let me build something of my own.
- 8:50So I started creating content to help these new nurses.
- 8:54I started building my brand, right, my personal brand, and then I
- 8:59started really diving into business, business skills so that I could
- 9:04learn the fundamentals of what, you know, how do you grow a business?
- 9:09Even down to the terminology, because it's very different,
- 9:12obviously, than the nursing industry.
- 9:14And that's when I was obsessed, you know,
- 9:18Say obsessed.
- 9:20Obsessed with business because you know people, you know, traditional.
- 9:25Traditionally, they're like, oh, you have young kids, like, I don't
- 9:30know, you're going to school and you're trying to start a business.
- 9:33But as you know, right, when you have kids, I feel like you have a
- 9:36different drive that really kicks in.
- 9:39And to me, I was just of being told what to do and didn't
- 9:43wanna work for anybody anymore.
- 9:46So there's a trend here.
- 9:48Don't tell Farah what to do.
- 9:53Tell her if you want to get her started, tell her not to do it
- 9:57and she'll show you that she can.
- 9:59Yes, yes.
- 10:00I think that's a big drive.
- 10:01And I find a lot of critical care nurses like ICU nurses and emergency
- 10:07nurses, all nurses, but for some reason.
- 10:11Those two type of nurses because we're very adaptable.
- 10:15You know, we deal with life or death, so we're really comfortable under pressure.
- 10:20So I think these types of nurses do really well in business
- 10:23because we're so adaptable.
- 10:25And if you think about all the nursing skills, people skills, problem solving,
- 10:30they're all transferrable to business.
- 10:32And this is why I think so many nurses are now just taking their
- 10:35skills and transferring it over to starting their own businesses.
- 10:42I love that.
- 10:44Taking what you are being trained for and then applying it, because business really
- 10:49is about seeing a problem and solving it.
- 10:52Yeah.
- 10:52Problem solving.
- 10:53Looking to see, okay, what is it that the people need?
- 10:56I'm giving it to them.
- 10:57And you saw that through nursing.
- 11:00You know, as you mentioned earlier on, you had a lot of young nurses or
- 11:06student nurses coming to you and asking you like how to go about, you know,
- 11:10certain things, passing the exams or...
- 11:12mm-hmm.
- 11:12Whatever might have been.
- 11:13And you saw a business opportunity there.
- 11:17Yeah.
- 11:17Mm-hmm.
- 11:18Mm-hmm.
- 11:19Yeah.
- 11:19And you know, a lot of nurses are also doing you know, different
- 11:24options in business or consulting.
- 11:26Mm-hmm.
- 11:26And coaching because those are easy businesses to start because
- 11:30they're service-based business.
- 11:32There's not a lot of overhead to start.
- 11:34A lot of nurses or just people in general have misconceptions about business.
- 11:39They think that you need a massive amount of money to start a business,
- 11:43but that's not necessarily true.
- 11:45Literally it could just take a couple hundred dollars for you
- 11:48to register your business, right?
- 11:50And then also from the clinical side, a lot of nurse practitioners
- 11:54are starting their own private practices, telehealth practices, which
- 11:59is helping with primary care, which is, you know, a big issue in the US.
- 12:04And then they're also going the aesthetic route.
- 12:07There's a lot of med spas.
- 12:08A lot of these IV hydration businesses which is very a little bit more complex
- 12:14because some states require you to have a physician and, you know, so there's
- 12:19a lot of legal aspects to business as well if you do wanna start a business.
- 12:24But for me, I think the easiest way is to do consulting, coaching, or
- 12:28some type of education where you could just provide already what, you
- 12:34know, your intellectual property.
- 12:36And then also speaking, a lot of nurses are getting speaking
- 12:39engagements where they're getting paid.
- 12:42So yeah there's a lot of options out there.
- 12:44Oh, great.
- 12:45Because I was just about to ask you how to go about that.
- 12:48So thanks for answering...
- 12:49Yeah.
- 12:49That question, the importance of having business acumen and
- 12:53investing in personal development.
- 12:56Mm-hmm.
- 12:57Yeah.
- 12:58Yeah, that's absolutely necessary.
- 13:01You know, when you first start in business, you might have a business
- 13:05idea and you keep thinking it over, like, I'll give you an example.
- 13:11So the third time I got laid off was I was an associate
- 13:16dean of a nursing program.
- 13:18And it was kind of unexpected.
- 13:20I was only in the role for a few months.
- 13:23I won't even get into details, but I almost felt like it was, they
- 13:26did me a favor by letting me go.
- 13:28Look.
- 13:29I said it, I said it.
- 13:31Don't ever challenge Farah.
- 13:33She will prove you wrong.
- 13:35But, you know, let's take it back to God in faith for a moment.
- 13:40I truly believe that sometimes some doors close because you're being redirected
- 13:47to your purpose and I truly believe.
- 13:51I joke about it, I'm like, I think God is trying to push me more into
- 13:55entrepreneurship and telling me, Hey, you have something bigger
- 13:58to share, a bigger impact and you need to do it in a different way.
- 14:03And the third time that it happened, I actually started laughing
- 14:07and I just couldn't believe it.
- 14:09And I said, whoa, okay.
- 14:11And I said, alright, so what's next?
- 14:14You know, because that's the type of mentality that nurses have.
- 14:18Specifically as a ER nurse, you know, we have to just keep
- 14:23it moving and do what's next.
- 14:25So when I got laid off and we were moving actually to Tampa, Florida,
- 14:31I knew no one in Tampa, Florida.
- 14:34I said, well, what can I do?
- 14:35So I continued my coaching, but I said, you know, I've always
- 14:39wanted to do an event for nurses.
- 14:41So many nurses have been coming to me asking me, Hey, how
- 14:45did you start your business?
- 14:47How did you become a nurse career coach?
- 14:48Do you have to get certified?
- 14:50Did you have to go to business school?
- 14:52So I wrote a book called Nurses Making Money Moves in 2023.
- 14:56Let me write that down and we'll drop that in the show notes,
- 14:59Oh, yeah I have it right here.
- 15:00Ooh, that's so.
- 15:04And I self-published because I looked at publishing options.
- 15:07It was too long, too costly, so I just did it myself, and I did it literally
- 15:12in a couple weeks and had it published for a conference I was speaking at.
- 15:17So based off that book, I always said I wanted to do a conference.
- 15:22People kept saying, you can't do it.
- 15:23It's gonna take a year.
- 15:25Like you can't just pull it off on your own.
- 15:28So then in December of 2024, something just kept nagging and it was like, do it.
- 15:36It was like I just couldn't fall asleep.
- 15:38And then I was like, okay.
- 15:40Literally within two weeks, I called a couple people and I
- 15:43was like, what do you think?
- 15:44They're like, yeah.
- 15:45They're like, that's a good idea.
- 15:46And then there was one lady who was in business for a long time.
- 15:51I was excited to talk to her and she said, yeah, you know,
- 15:55if I were you, I wouldn't do it.
- 15:57She said, you need a year.
- 15:59It's the holidays, it's Christmas, new Year's is around the corner.
- 16:03No one's gonna come.
- 16:04But she's like, you know what?
- 16:06I don't parade.
- 16:08Go ahead if you think it's gonna work.
- 16:10But if I were you, I wouldn't do it.
- 16:12So I hung up the phone.
- 16:13I was like, cool, I'm doing it.
- 16:15What did I say?
- 16:16Don't tell Farah she can't do it.
- 16:19And you did.
- 16:19So literally within two weeks I had the venue booked, all the speakers booked.
- 16:25And started selling tickets and it was called Nurses
- 16:29Making Money Moves Conference.
- 16:30And it happened in March, literally in less than three months, I planned the
- 16:34conference, had 20 different states represented, and about 80 nurses
- 16:41and other entrepreneurs showed up.
- 16:44And that's how that was born, right?
- 16:46From your question I hope I answered it, but that was the example because
- 16:52a lot of times we want to start businesses that we want to start,
- 16:58but before you start it, you have to do some market research.
- 17:02Yes.
- 17:02And ask some questions and see who the viable potential clients
- 17:09are before you go and invest all this money to do the business.
- 17:14Somebody that I love to follow is Daniel Priestley.
- 17:17I don't know if you've heard of him, but he's a serial entrepreneur.
- 17:22He's based out of the UK.
- 17:24But he talks about something about creating wait lists and he talks about
- 17:29the concept of being oversubscribed.
- 17:31So he says, you know, he's built his multiple businesses
- 17:35to like millions and millions.
- 17:38And he also coaches other millionaires and he says, before you start a
- 17:42business, put out a waiting list to see if the people want that type of
- 17:46whatever business you're launching.
- 17:49And if you get at least 150 people who sign up for your wait list, then that
- 17:57gives you an indication and a signal that, hey, people are interested.
- 18:01Go ahead and, you know, write the book or do the launch or whatever.
- 18:05And I think that's a great idea because you know, you have to have
- 18:09some type of data before you go on and create something nobody wants.
- 18:14I love that.
- 18:15Put out that waiting list 'cause and see if people are interested.
- 18:19I think that's market research 101.
- 18:21Business 101.
- 18:22Yes.
- 18:23Don't put all your eggs.
- 18:24And you know, just because you love it doesn't mean it's a problem that
- 18:27is out there that people want solved.
- 18:29You may think it's...
- 18:31right.
- 18:31I love that.
- 18:33Yeah.
- 18:34And I'm sure that's what you teach and you
- 18:37coach.
- 18:37Yeah.
- 18:37And yeah.
- 18:37And the other bit of it is 'cause I do mentor some aspiring nurse entrepreneurs.
- 18:42Of course, the conference again is happening in March, March 6th and 7th.
- 18:47Nurses Making Business Moves.
- 18:48I changed the name.
- 18:50Some people were upset, but I changed it just because I thought
- 18:53maybe for sponsorships, people might understand it a little better.
- 18:58Nurses making business moves so that they understand that it's educational,
- 19:04you know, giving nurses entrepreneurial skills and mindset, whether it's in
- 19:09their career or starting a business.
- 19:12But nurses need to understand too that you can have a business idea.
- 19:17It could be great, but if no one knows about it, no one's gonna purchase.
- 19:23So this is why platforms like yours, having a podcast, building a personal
- 19:28brand, speaking on stages, going to conferences, you have to be visible.
- 19:34Yes.
- 19:35And you have to create a personal brand so that people can know you.
- 19:39And the foundation of all that is to create trust.
- 19:43Yes.
- 19:43So that people can get to know you and see, hey, yes, I like the, you
- 19:49know, this person's values and I wanna support, or I wanna be a part
- 19:54of what they're creating or building.
- 19:56Yeah.
- 19:56Because that like and trust factor is a big part of business success.
- 20:02People have to, even if they don't know you, they have to like you.
- 20:07And then when they like you, then they follow you and they get to know you.
- 20:11But there has to be trust.
- 20:13And that brings me to my final question about community.
- 20:17Mm-hmm.
- 20:17I know that, you know, whenever, when one has a business and one has
- 20:21a business like yours where you are coaching and budding nurses to go
- 20:28into business to become self-employed.
- 20:31Yeah.
- 20:31It helps if they sometimes are in a group setting.
- 20:35Mm-hmm.
- 20:35So how can you encourage them to, you know, find a community
- 20:41that will help them grow?
- 20:43Yeah, so definitely you know, I'm always a big advocate of finding
- 20:48mentors and not just having one mentor.
- 20:51I believe people should have multiple mentors, and if you are
- 20:54a nurse, I think you should have mentors outside of nursing, right?
- 21:00So...
- 21:01Like that.
- 21:02A couple of people have described multiple mentors, right?
- 21:05But you should have someone in all aspects of your life.
- 21:09Like you should probably have a mentor that's more like a
- 21:12relationship or you know, type of mentor that kind of guides you.
- 21:16And then also financial, somebody who's really good with finances.
- 21:23And then, you know, obviously from the clinical standpoint, that can
- 21:26help guide you along your career.
- 21:28And that's where I come in, you know, I'm a mentor and also a nurse career
- 21:32coach that helps nurses to make the right career path decisions so that they don't
- 21:38waste time and to think, you know, oh, I have to wait before I can do this.
- 21:42No, you don't have to wait.
- 21:44You could just jump right in and do what you want.
- 21:47Life is so short.
- 21:48Why would you want to wait forever?
- 21:50So mentorship is important, and investing in coaching is important like I mentioned.
- 21:55Whether you wanna start a business or you want to grow in your career,
- 21:58not only do you have to do personal development and nursing like skill wise.
- 22:03We do CPR, we do this and this, but we also need career development
- 22:08and that other type of growth.
- 22:10And that's how I've grown as a nurse and as a business leader.
- 22:15And also being in community.
- 22:16A lot of times when we start businesses, we do it on our own.
- 22:19Yes.
- 22:20But once we start getting into business masterminds, getting coaches, and
- 22:24this is why I built the community, Nurses Making Business Moves.
- 22:27Businesses.
- 22:28Love it, love it, love it.
- 22:30On social, yeah, on social media, I create a lot of content.
- 22:33Eventually I'll do a proper community.
- 22:38But that's what it is right now.
- 22:40And on that note, for those who are listening to this or viewing
- 22:44this after the live stream, how can people get in touch with you, Farah?
- 22:51Yeah, so the best way to contact me, I would say, is through LinkedIn.
- 22:56That's where I'm always very active.
- 22:58So you could just send me a direct message.
- 23:00Or you can also go to nursefarah.com.
- 23:04There's a section there where you can actually book a call if you
- 23:08wanted to book a call with me.
- 23:09And if you're a new nurse, I also do a weekly webinar.
- 23:13It's a free webinar and you can subscribe to see when the next webinar happens.
- 23:19Go to newnursejob.com where you can sign up and join me in my free webinars and
- 23:26of course, nursesmakingbusinessmoves.com.
- 23:30You can come meet me in person at the conference if you're able to
- 23:34March 6th and 7th in Tampa, Florida.
- 23:38Lovely, lovely, lovely.
- 23:39And for those of you who just heard that she's having this event in March, March
- 23:446th and seventh, I also want you to know that she's going to be on my summit, which
- 23:48runs from March 9th through the 14th.
- 23:51She's gonna be one of our speakers, and this summit is a virtual summit,
- 23:55and it's primarily for women.
- 23:58So it's for you if you're a woman and you wanna step into leadership.
- 24:03We're all shrinking back as you've heard, Farah talk.
- 24:06If you want to increase your income without burnout, it's also for you.
- 24:10You want to build bold visibility and speak with authority just like Farah did.
- 24:16And last but not least, be in a community with other powerful, professional and
- 24:22even non-professional women 'cause we have entrepreneurs in the community as well.
- 24:27If this is you, make sure that you join us for the virtual summit
- 24:34called Empower to Excel, a virtual summit for women entrepreneurs and
- 24:39professionals, and it runs from the 9th of March through the 14th of March.
- 24:44I will drop that link in the chat.
- 24:46Thank you so much, Farah, for being a guest.
- 24:50Thank you.
- 24:50On Chatting with the Experts.
- 24:52And now let's open up the floor to those who have joined us in
- 24:56the live audience and want to have a chance to speak with you.
- 25:01I won't be selfish.
- 25:02I'll share you with them.
- 25:04Thank you so much.
- 25:05Thank you so much for the opportunity.
- 25:07I really appreciate it and I'm excited about your event.
- 25:10Thank you again.
- 25:12I'm blessed to have you and everyone who has joined us today.
- 25:15Thank you for joining.
- 25:17Thank you.