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GBP Services impact rank, Local title tag impacts on rank, Google eases review filter

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Google Business Profile services positively impact rank:

In a recent test by Joy Hawkins at Sterlingsky demonstrated that having services identified for your profile influences rank. How does Google generate these categories? How does this fit into the long term trend of Google adding ever more granular detail for businesses? Will custom services have an equal effect? Will this appear world wide? Businesses need to make sure that Google has applied the correct categories.

Which geo title tags have the most impact on local search rank?

A title tag needs to be as long as it…

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