How to Outperform Your Competition Without Competing on Price

Top Secrets of Marketing & Sales · Oct 6, 2026 · 15m

If you need to outperform your competition, you want to look at who is the primary competition and what are their advantages? In what areas are they outperforming me?

Are they outperforming me in terms of just price? If that’s what it is. And a lot of times that’s what people are up against in the online market. The online sellers are able to sell for less. And at that point you have to say, “okay, is that something I even want to try to compete with?” Or am I more interested in finding the types of clients who understand and appreciate the value that I bring to the table.

David: Hi, and…