Latest / Expertise Made Real / Build Confidence You Can Prove: Why Bragging on Yourself Works With Lisa Simone Richards

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Build Confidence You Can Prove: Why Bragging on Yourself Works With Lisa Simone Richards · Expertise Made Real

• 0:00
  When was the last time you celebrated a win without immediately moving on to the next thing?
• 0:05
  Welcome back to Expertise Made Real.
• 0:07
  I'm Kristen N.
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  Spencer.
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  Today I'm wrapping up my conversation with Lisa Simone Richards of Pearl Spark pages.
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  Last time, Lisa shared her delegation system.
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  This time she shares what she does first when helping someone move from self doubt to actually celebrating a win.
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  From a not so humble brag sheet to a quarterly wins party, we also talk about modeling this in front of our kids and about simple ways to celebrate that don't involve shopping.
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  Let's get into it.
• 0:39
  Welcome to Expertise Made Real.
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  I'm your host, Kristen N.
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  Spencer, and you're listening to the launch series for this podcast where experts from different fields describe for us the exact moment where they tangibly noticed the expertise they had already been acting on for years.
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  Because it took something or someone outside themselves to reveal how their experience could become expertise.
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  Plus, each guest will give you tools and tips on how you can adjust your own expertise to reflect important lessons they've learned throughout the years.
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  The value in each and every episode of this launch series runs deep, and I can't wait for you to dive in.
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  So let's get started.
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  I am here for our final episode with Lisa Simone Richards.
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  Well, maybe not our final one.
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  Maybe she'll come back when we do season two, but we're just gonna dive right in.
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  Lisa, are you ready for this final awesome question?
• 1:41
  Yeah.
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  I'm so curious to hear what it is.
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  So what do you always do first when you're helping someone move from self doubt to actually celebrating a win?
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  Not like confidence, but celebrating a win.
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  Hmm.
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  So I'm thinking back to my career as a publicist and a tool that I use with my clients.
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  But I'm also thinking into something I've started hosting recently, which are called Quarterly Win Session.
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  So at the end of the quarter, you know, we're business owners, we do an audit, we see what worked, and we go into planning for the next year or in the next quarter.
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  Sorry.
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  And so something I thought I would do is I love to zig when other people zag.
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  So instead of, let's say in October, the beginning of Q4, instead of doing a Q4 planning session, which, like, we're already in Q4, we need to be executing, I have.
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  I host a WINS party.
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  It's the second week of the quarter, and it's like we are not talking at all about what we're doing.
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  That's all we're doing is looking backwards and celebrating what we did.
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  And Putting our hands up and saying, hey guys, I did this, and letting other people cheer us on.
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  So I think I would say if I'm helping somebody celebrate their wins.
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  And this is honestly something I did with my clients too.
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  The first thing I would have them do is work on a bradsheet.
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  And it's interesting to see how that has translated into the journal.
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  So with my PR clients, one of the things I would say was common from like 22 through 40 when I was in the space, if I gave a client Oprah's email, Oprah's email address, which I don't have, but
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  that would be cool.
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  They probably wouldn't email her right away because they'd be like, oh, I'm not ready yet.
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  Oh, I need to do this one more thing before I reach out to her.
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  Whereas like, we know dudes would just be like, hey Oprah, I'm the best.
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  So one of the things I would always have my clients do, especially in the coaching space, was start off with a brag sheet.
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  And this would be my.
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  My clients were typically service based, so I would have them fill out a sheet listing out how much time they've invested in their education, the amount of money they spent in their on their education, the results they've created
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  for themselves, the results that they've created for their clients, the awards that they've won, the certifications that they have, just have them listing out all these things that they've done that they may otherwise take for granted.
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  In episode one, we talked a little bit about turning self doubt into self belief and having that confidence and that evidence in front of you because you can't argue with facts.
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  So I would have them fill out those kind of not.
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  It was called a not so humble brag sheet.
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  So that was the first exercise I would ever give anyone before we start talking about their messaging and their ideal client and the publications they wanted to be featured in.
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  It was all about like, how can I have you pump yourself up and recognize how dope you are?
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  And it's cool to actually have the reflection and think about how that's evolved into the female Founders Journal.
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  Because when I was building it, something we did was we created frameworks.
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  So the morning prompts follow something called the Bragg's frameworks.
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  And I'll say what those are in a second because I have to find a page in the book that helps me remember it.
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  And in the evening we have something called the.
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  The Pearl framework.
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  So the brags are designed to help you brag on yourself so you Start your day with confidence.
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  And the Pearl framework is all about helping you reflect on a pearl of wisdom for your from your day so you can like really start clocking how much you're learning.
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  And as an aside, I did have a therapist review all of these frameworks and prompts.
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  So it wasn't just like random good ideas out of Lisa's head.
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  This is actually therapist approved.
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  So, going back to your original question, because I like tend to go all over the place when I'm helping somebody celebrate their wins.
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  The Braggs framework, I'll share what it stands for.
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  I have a book in front of me and I can look at it.
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  So it stands for building confidence, reframing thoughts, affirming strengths, growing mindset, and self reflecting.
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  So this is a way that you can start your day with inner confidence.
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  And an example of one is what's a recent compliment you received and how did it make you feel?
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  So as you're thinking back on how to answer a question like that, I think what typically you'll notice, even if you're just kind of looking at yourself, is like, stand a little straighter, your shoulders go a little further
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  back.
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  Like you're just having those moments of like, how great you are and pumping yourself up and then like having that and going forward into your day with that makes such a shift on how you show up.
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  So I would say having somebody brag on themselves especially because as women were like, you know, oh no, this person helped me.
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  Or, you know, we're, we're like, we want to be a little humble.
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  We don't want to seem like we're bragging.
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  Screw that.
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  I'm going to brag about myself.
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  I did all this awesome stuff.
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  I'm great.
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  And yeah, that's, that's where it starts with celebrating your wins.
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  I love that it's so practical.
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  And like, when you're thinking about the Braggs framework, which I love, and thank you for telling us what the different letters meant and all that.
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  It's really small steps every day.
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  Do you find that that's more helpful than trying to do like some big overarching thing?
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  Like, one day I'm going to make this crazy list.
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  Like, how does consistency help with being able to celebrate your awesomeness?
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  So here's something I see in person and in real life.
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  Well, I mean, the two things mean the exact same thing.
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  So one of the things I shared in a previous episode is that we came up for the idea of the Female Founder's Journal and I say we.
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  My husband is My co founder.
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  It's my product, I created it, I will own that.
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  And he's my co founder of the company.
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  So as we had that conversation, came up with the idea and now we do in store author appearances at that same location or one of the things we want to do is engage people in the store.
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  Like I feel, I think it's kind of weird when there's just like a person behind a table who's kind of like come talk to me.
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  Like everyone feels weird about that.
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  So something that we did is we got this beautiful mirror with gold border and a gorgeous gold easel it stands up on that's totally on on brand with our brand.
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  And we got lettering put on the top of it and those it reads, today I'm proud of my Today I'm proud of myself.
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  For which I've mentioned in a previous episode is the same prompt that we have at the end of the daily PA in the journal.
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  And we got these gorgeous, glossy, colorful, silky smooth post its from Amazon.
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  Every time people pick them up, they're like, what's this?
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  I'm like, I know we went like Lux on these, but the way we interact with people is whether you're buying a journal or not, whoever's walking by, hey, would you like to share what you're proud of yourself today
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  for?
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  And it's so interesting to see how long it can take people to come up with something or if they're even comfortable doing it at all.
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  Because it's not a daily practice.
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  I do this every day.
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  It's easy for me to like come up with something and stick it on a board.
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  I know my husband after a while was like, can you stop asking me that at the end of every day?
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  So like I've kind of eased off on him.
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  But it is cool to see at these events.
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  I notice kids, they, I love seeing how quickly they can come up with things and they're really thoughtful about it.
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  Like they ask their parents to hang on a second.
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  And I've seen kids be proud of themselves for track, getting good grades, being themselves themselves.
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  Like I love seeing that.
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  We see like mother, daughter, father, daughter combinations come by a lot and share that.
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  But it's really interesting to see that it's, you can kind of see who flexes it as a muscle and who's like, ooh, I might try this on for size.
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  And who's like, I'm absolutely uncomfortable with that.
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  Which everyone has the right to be.
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  No problem at all.
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  But yeah, that's a way that we try and pull people into celebrating their wins and start developing that practice of recognizing, hey, I did something awesome.
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  Because I don't think we hesitate with, like, chastising ourselves for things that we didn't do or we did a poor job of.
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  So, like, let's flip that around and say, hey, I did a great job on this.
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  Well, and I love that you brought modeling it for another generation.
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  And I am famously a mom of three teenagers until March, when my oldest turns 20.
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  And so I'm thinking about the things that I do in front of them all the time, and I feel like I could do that more.
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  Like, I could celebrate my wins in front of them more.
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  I'm doing it in my journal every night, but I'm not necessarily doing it in a way that they can see me.
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  So, like, do you have any advice for me on that?
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  Like, how to model it more intentionally when I'm not in private?
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  Man, it's one of those, like, the cobbler has no shoes or whatever moments.
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  Because I always think to myself, like, Lisa, you get to be better at celebrating your wins because this is something you teach other women how to do.
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  And, like, I'm also really working on, like, not shopping wins, not food wins, because, trust me, I would love to shop all my wins out all day.
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  I will be all over aloe, and I will buy the best croissants and cheesecakes.
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  What is celebrating my wins look like?
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  You know what?
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  I think for me, I can also do it in really simple moments.
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  It doesn't have to be the biggest thing or the most expensive thing.
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  Like, yes, sometimes it is getting a cheesecake from Layla's cheesecake down the street.
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  I didn't go there for a few months, so I enjoyed a delicious creme brulee one.
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  But I think no matter what it is, it's being intentional, Whether it's even just having a little dance party or just, like, sharing it out loud with somebody else or really taking a moment to sit and savor and,
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  like, future vision what the next thing could be.
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  I think I get to maybe do a lead magnet around a list of ways to celebrate your wins and then, like, again, do it myself.
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  That's why I created this whole business.
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  I needed to slow down and actually, like, tell myself I was doing a good job instead of constantly being, like, more, more, more.
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  But, yeah, I think for me, it's also sharing in it with somebody and not just keeping it to myself, because I can very much be, like, it's not that big a deal.
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  Yeah, that's so relatable.
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  And I really like the idea of the dance party.
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  That is something that we do.
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  So maybe we could do more intentional dance parties.
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  Yeah, for sure.
• 11:27
  Well, Lisa, let's say that someone's listening to this and they're like, I really want that journal.
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  How can they get it?
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  How can they get a hold of you?
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  What's the best way for them to move forward?
• 11:37
  Well, I'm so excited to say at this point in time, we sold out of our first run.
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  A thousand women have put their hands up and say, we love this.
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  So I'm really excited about that.
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  So we are putting in an order for new journals and we're adding something new to the lineup.
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  So we are launching a pre order sale where you can get it at best pricing since it's not at full retail just yet and on our website.
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  So if you head over to www.PearlSparkPages.com, you can get all the information about how you can pre order your journal so you don't miss out on the next brand before we sell out again.
• 12:10
  All right, well, you heard her.
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  You better go to that website right now.
• 12:13
  I'm going to because I actually missed buying the first round even though I got to the privilege of talking to Lisa before, like, she even wrote the journal and I knew it was going to be amazing.
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  So I'm going to go.
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  I don't know if you know this, Kristen, because it's not going to be in the second round.
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  But, like, I'm sorry for everyone who's not watching this, but in the back of the book there's an acknowledgement section and I say a thank you to everybody who took a few minutes to share some, like, insight and
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  input with me and.
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  And your name is in there because I remember we had a conversation back in 2024, 2025, and you gave me some good ideas that I implemented in here.
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  So your name is in the back of the original edition.
• 12:49
  Oh, my gosh.
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  I love that.
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  That's amazing.
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  And it was such a pleasure to talk to you.
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  And I knew, like, from our conversation, I was like, this is going to be real in just a few months.
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  I knew it and you made it happen and I'm so proud of you.
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  Can I say that?
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  Thank you.
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  But I'm so proud of you.
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  Oh, it's so cool that this has been, like, full circle from, like, vision to sold out and like, okay, like, gas on the fire time.
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  Like, let's go.
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  Absolutely.
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  All right, well, thank you again for being a guest and for the listeners.
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  You know what you need to go do now.
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  But thank you Lisa for helping us remember that it's really important to celebrate the wins and not just big ones but little ones and as consistently as possible.
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  And now if you liked the episode I'm going to make an ask because I wouldn't be a sales expert if I didn't.
• 13:39
  Would you please leave a rating and review and hit subscribe.
• 13:43
  In exchange, I'm going to give you my find your wonder work system.
• 13:48
  It's five prompts, five minutes and names the thing that you're already excellent at but don't know to call a skill.
• 13:55
  This is basically a what do you do on autopilot except I've created it as a tool.
• 14:01
  So leave your review and then go claim your reward at bit ly expertisemr.
• 14:10
  That's B I t l y expertisemr.
• 14:15
  And I hope to hear you or my guest, I guess in the next episode.
• 14:20
  Thanks.