Latest / The Insurance Growth Lab
Why Margeaux Giles Spent a Year Rebranding Her Startup
Callan Harrington sits down with Margeaux Giles, CEO of IRYS Insurtech, to break down their year-long rebranding process that transformed both their external presence and internal culture. Margeaux shares why rebranding felt necessary after 3 years of rapid startup growth and how the process became much deeper than choosing new colors and logos.
The conversation reveals the unexpected internal benefits of rebranding, from aligning employees on the company mission to dramatically improving content quality.
Margeaux walks through their discovery process, the challenges of getting executive team…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.