Rick Morgin, Franchise Consultant at The Franchise Consulting Company | Two Deals Out of 200 Leads
In this episode of Reframe First, Oleksij Rak talks with Rick Morgin, franchise consultant at The Franchise Consulting Company, where he has worked since its 2016 inception helping both franchise buyers and business owners looking to become franchisors. Rick breaks down the honest math of the business — 200 leads to get 50 appointments, 12 people in the sales process, and two closed deals — and why doubt and fear of failure, not the numbers, kill most deals at the finish line. They dig into the franchisor side of the equation: how million-dollar units at an 8% royalty become an $8M annual…
The skinny
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