Latest / Off the Chart: A Business of Medicine Podcast
S1 Ep118: How to market an independent practice in 2026, with Carl White of MarketVisory Group
Independent medical practices are facing more competition than ever — from hospital systems, urgent care chains, private equity–backed groups and other local practices just down the road.
Medical Economics Content Vice President Chris Mazzolini sat down with Carl White, president and founder of MarketVisory Group, to talk about what it actually takes for independent practices to stay visible, relevant and competitive.
White explains why simply providing good care is no longer enough, how practices should think about differentiation and where marketing efforts often miss the mark. They also…
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