Scalable Omnichannel Expansion Strategies

Rethink Retail · Mar 6, 2026 · 12m

Is Your Brand Built to Last or Just Built to Sell? Most brands treat retail as a "shiny" trophy, but the reality is that expansion often breaks your margins before it builds your brand. In this RETHINK Retail sit-down, host Gail Rodwell-Simon talks with Brett Gallagher, COO at Nulastin, about the disciplined path from a 2010s DTC startup to a true omnichannel player. They dig into the "ugly" side of growth: why your house must be in order before you expand and how to prove your brand actually matters when you aren't "screaming into Meta". The Reality Check: - The distractions of retail: Why…