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Ty Haney's Bold Outdoor Voices Revival | Fast Five Shorts · Omni Talk Retail

• 0:00
  Tai
• 0:00
  Haney
• 0:00
  is
• 0:00
  back
• 0:00
  at
• 0:01
  Outdoor
• 0:01
  Voices,
• 0:01
  relaunching
• 0:02
  the
• 0:02
  activewear
• 0:03
  brand
• 0:03
  with
• 0:03
  a
• 0:04
  confident,
• 0:04
  bold
• 0:04
  and
• 0:05
  sexy
• 0:05
  look.
• 0:06
  According
• 0:06
  to
• 0:06
  Glossy
• 0:07
  Tai
• 0:07
  Haney
• 0:08
  is
• 0:08
  officially
• 0:08
  back
• 0:08
  at
• 0:09
  Outdoor
• 0:09
  Voices
• 0:09
  after
• 0:10
  a
• 0:10
  four
• 0:10
  year
• 0:10
  absence,
• 0:11
  bringing
• 0:11
  a
• 0:11
  fresh,
• 0:11
  confident,
• 0:12
  bold
• 0:12
  and
• 0:13
  sexy
• 0:13
  vision
• 0:14
  to
• 0:14
  the
• 0:14
  activewear
• 0:15
  brand
• 0:15
  she
• 0:16
  originally
• 0:16
  founded
• 0:17
  in
• 0:17
  2013.
• 0:18
  Consumer
• 0:19
  brand
• 0:19
  investment
• 0:19
  firm
• 0:20
  Consortium
• 0:20
  Brand
• 0:21
  Partners
• 0:21
  acquired
• 0:21
  outdoor
• 0:22
  voices
• 0:22
  in
• 0:22
  June
• 0:23
  2024
• 0:24
  and
• 0:24
  specifically
• 0:24
  wanted
• 0:25
  Heney
• 0:25
  to
• 0:25
  return
• 0:25
  as
• 0:26
  founder,
• 0:26
  partner
• 0:26
  and
• 0:27
  co
• 0:27
  co
• 0:27
  owner
• 0:28
  to
• 0:28
  lead
• 0:28
  the
• 0:28
  brand's
• 0:29
  revival.
• 0:29
  The
• 0:30
  relaunch
• 0:30
  kicked
• 0:30
  off
• 0:32
  with
• 0:32
  dramatic
• 0:33
  social
• 0:33
  media
• 0:33
  fanfare
• 0:34
  as
• 0:34
  Outdoor
• 0:34
  Voices
• 0:34
  wiped
• 0:35
  its
• 0:35
  Instagram
• 0:36
  grid
• 0:37
  clean
• 0:37
  and
• 0:38
  followed
• 0:38
  just
• 0:38
  one
• 0:39
  person,
• 0:39
  Haney
• 0:40
  herself.
• 0:40
  The
• 0:41
  first
• 0:41
  product
• 0:41
  drops
• 0:42
  will
• 0:42
  be
• 0:42
  a
• 0:42
  limited
• 0:42
  edition
• 0:43
  diamante
• 0:44
  adorned
• 0:44
  sweatshirt
• 0:45
  reading
• 0:45
  Doing
• 0:46
  Things.
• 0:46
  Yeah,
• 0:47
  aren't
• 0:47
  we
• 0:47
  all?
• 0:48
  The
• 0:48
  brand
• 0:48
  is
• 0:48
  positioning
• 0:49
  itself
• 0:49
  as
• 0:49
  the
• 0:49
  quote,
• 0:50
  uniform
• 0:50
  for
• 0:50
  doing
• 0:50
  things,
• 0:51
  expanding
• 0:51
  beyond
• 0:52
  pure
• 0:52
  athletic
• 0:53
  functionality,
• 0:53
  and
• 0:54
  the
• 0:54
  design
• 0:54
  philosophy
• 0:55
  now
• 0:55
  embraces
• 0:55
  what
• 0:55
  Haney
• 0:56
  calls
• 0:56
  an
• 0:56
  intersection
• 0:57
  between
• 0:57
  designer
• 0:57
  and
• 0:58
  activewear
• 0:59
  with
• 0:59
  elevated
• 0:59
  details
• 1:00
  typically
• 1:00
  reserved
• 1:01
  for
• 1:01
  high
• 1:02
  end
• 1:02
  fashion.
• 1:03
  And
• 1:03
  Tai
• 1:03
  Haney
• 1:04
  coming
• 1:04
  back
• 1:04
  to
• 1:04
  Outdoor
• 1:05
  Voices
• 1:05
  sounds
• 1:05
  a
• 1:06
  little
• 1:06
  Messiah
• 1:07
  ish
• 1:07
  to
• 1:07
  me
• 1:07
  if
• 1:07
  I
• 1:07
  got
• 1:08
  to
• 1:08
  be
• 1:08
  honest.
• 1:08
  But
• 1:09
  this
• 1:09
  is
• 1:09
  also
• 1:09
  our
• 1:10
  Put
• 1:10
  you
• 1:10
  on
• 1:10
  the
• 1:10
  spot
• 1:11
  question,
• 1:11
  our
• 1:11
  A
• 1:11
  and
• 1:11
  M
• 1:12
  Put
• 1:12
  yout
• 1:12
  on
• 1:12
  the
• 1:12
  Spot
• 1:13
  Question
• 1:13
  of
• 1:13
  the
• 1:13
  week.
• 1:14
  So
• 1:14
  here
• 1:14
  it
• 1:14
  is.
• 1:15
  Bringing
• 1:15
  back
• 1:15
  Haney
• 1:16
  as
• 1:16
  the
• 1:16
  OG
• 1:17
  Outdoor
• 1:18
  Voice
• 1:18
  in
• 1:18
  quotes
• 1:19
  could
• 1:19
  reignite
• 1:19
  the
• 1:20
  brand's
• 1:20
  magic
• 1:21
  and
• 1:21
  thinking
• 1:21
  about
• 1:21
  whether
• 1:22
  this
• 1:22
  will
• 1:22
  work
• 1:22
  for
• 1:22
  the
• 1:22
  brand.
• 1:23
  When
• 1:23
  is
• 1:23
  a
• 1:23
  founder
• 1:24
  still
• 1:24
  the
• 1:24
  right
• 1:24
  leader
• 1:25
  years
• 1:25
  into
• 1:26
  a
• 1:26
  brand's
• 1:26
  journey?
• 1:27
  And
• 1:27
  how
• 1:27
  do
• 1:27
  you
• 1:28
  know
• 1:28
  when
• 1:28
  it's
• 1:28
  time
• 1:28
  to
• 1:28
  hand
• 1:29
  the
• 1:29
  reins
• 1:29
  to
• 1:29
  new
• 1:29
  leadership
• 1:30
  as
• 1:31
  Outdoor
• 1:32
  Voices
• 1:32
  may
• 1:32
  have
• 1:33
  done
• 1:33
  prematurely?
• 1:35
  Oh,
• 1:36
  I
• 1:36
  mean,
• 1:37
  wouldn't
• 1:37
  we
• 1:37
  all
• 1:38
  be
• 1:38
  wealthy
• 1:39
  if
• 1:39
  we
• 1:39
  knew
• 1:39
  exactly
• 1:40
  when
• 1:40
  the
• 1:40
  right
• 1:40
  time
• 1:40
  was
• 1:41
  to
• 1:41
  get
• 1:42
  rid
• 1:42
  of
• 1:42
  the
• 1:42
  founder
• 1:43
  and
• 1:43
  bring
• 1:43
  in
• 1:43
  some
• 1:44
  new
• 1:44
  leadership.
• 1:45
  I
• 1:45
  mean,
• 1:45
  I
• 1:45
  think
• 1:46
  that
• 1:48
  Outdoor
• 1:48
  Voices,
• 1:49
  I
• 1:49
  think
• 1:49
  missed
• 1:50
  out.
• 1:50
  I
• 1:50
  think
• 1:50
  as
• 1:51
  as
• 1:51
  A
• 1:51
  and
• 1:51
  M
• 1:52
  suggest,
• 1:52
  Outdoor
• 1:53
  Voices
• 1:54
  released
• 1:54
  Ty
• 1:54
  Haney
• 1:55
  prematurely
• 1:56
  as
• 1:57
  a
• 1:57
  brand
• 1:57
  that
• 1:58
  is,
• 1:58
  you
• 1:58
  know,
• 1:58
  originally
• 1:59
  direct
• 1:59
  to
• 2:00
  consumer
• 2:00
  and
• 2:00
  is
• 2:01
  really
• 2:01
  based
• 2:01
  on
• 2:02
  the
• 2:02
  influence
• 2:02
  of
• 2:03
  one
• 2:03
  person
• 2:04
  being
• 2:04
  Ty
• 2:05
  herself.
• 2:06
  I
• 2:07
  think
• 2:07
  that
• 2:08
  the
• 2:08
  future
• 2:09
  of
• 2:09
  Outdoor
• 2:10
  Voices
• 2:10
  and
• 2:10
  whether
• 2:10
  or
• 2:11
  not
• 2:11
  this
• 2:11
  will
• 2:11
  be
• 2:11
  successful
• 2:12
  really
• 2:12
  depends
• 2:13
  on
• 2:13
  who
• 2:13
  the
• 2:14
  demo
• 2:14
  is
• 2:15
  that's
• 2:15
  going
• 2:15
  to
• 2:15
  latch
• 2:15
  onto
• 2:16
  this
• 2:16
  brand.
• 2:17
  I
• 2:17
  mean,
• 2:17
  if
• 2:17
  it's
• 2:18
  millennials
• 2:18
  from
• 2:19
  their
• 2:19
  early
• 2:19
  days
• 2:20
  in
• 2:20
  2020
• 2:20
  when
• 2:21
  they
• 2:21
  were,
• 2:21
  you
• 2:21
  know,
• 2:22
  really
• 2:23
  thriving
• 2:23
  as
• 2:23
  a
• 2:23
  brand,
• 2:26
  maybe
• 2:26
  this
• 2:27
  is
• 2:27
  enough
• 2:27
  to
• 2:27
  get
• 2:27
  them
• 2:28
  to
• 2:28
  come
• 2:28
  back,
• 2:28
  but
• 2:29
  I
• 2:29
  worry
• 2:30
  about
• 2:30
  whether
• 2:30
  or
• 2:30
  not
• 2:30
  that's
• 2:31
  going
• 2:31
  to
• 2:31
  be
• 2:31
  enough
• 2:31
  to
• 2:31
  sustain
• 2:32
  the
• 2:32
  brand.
• 2:32
  Because
• 2:33
  I
• 2:33
  think
• 2:33
  if
• 2:33
  you
• 2:34
  look
• 2:34
  at
• 2:35
  this
• 2:35
  younger
• 2:36
  demographic,
• 2:36
  you
• 2:37
  look
• 2:37
  at,
• 2:37
  you
• 2:37
  know,
• 2:37
  Gen
• 2:38
  Z
• 2:38
  and
• 2:38
  Gen
• 2:39
  Alpha,
• 2:40
  I
• 2:41
  don't
• 2:41
  know
• 2:41
  that
• 2:41
  Ty
• 2:41
  Haney
• 2:42
  means
• 2:42
  anything
• 2:43
  to
• 2:43
  them.
• 2:43
  I
• 2:43
  don't
• 2:44
  know
• 2:44
  that
• 2:44
  her
• 2:44
  coming
• 2:45
  back
• 2:45
  is
• 2:45
  really
• 2:45
  going
• 2:46
  to,
• 2:46
  to
• 2:46
  bring
• 2:47
  the
• 2:47
  following
• 2:48
  that
• 2:48
  Outdoor
• 2:49
  Voices
• 2:50
  saw
• 2:50
  in
• 2:50
  previous
• 2:51
  years.
• 2:51
  So
• 2:52
  I
• 2:52
  mean,
• 2:52
  to
• 2:52
  answer
• 2:52
  A&M's
• 2:53
  question,
• 2:53
  I
• 2:53
  think
• 2:54
  know
• 2:54
  it
• 2:55
  was
• 2:55
  not
• 2:55
  the
• 2:55
  time
• 2:55
  to
• 2:55
  release
• 2:56
  her.
• 2:56
  They
• 2:56
  were
• 2:56
  still
• 2:57
  doing
• 2:57
  well.
• 2:58
  They
• 2:58
  probably
• 2:58
  should
• 2:59
  have
• 2:59
  managed
• 2:59
  this
• 2:59
  better
• 3:00
  from
• 3:01
  who's
• 3:01
  doing
• 3:02
  the
• 3:02
  merchandising,
• 3:02
  who's
• 3:03
  in
• 3:03
  charge
• 3:03
  of
• 3:04
  the
• 3:04
  store
• 3:04
  launch
• 3:05
  plans
• 3:05
  and
• 3:06
  store
• 3:06
  openings
• 3:06
  and
• 3:07
  that
• 3:07
  kind
• 3:07
  of
• 3:07
  thing
• 3:08
  versus,
• 3:09
  you
• 3:09
  know,
• 3:09
  versus
• 3:10
  putting,
• 3:10
  putting
• 3:11
  her
• 3:11
  in
• 3:11
  charge
• 3:11
  of
• 3:11
  that.
• 3:12
  And
• 3:12
  her
• 3:13
  real
• 3:13
  talent
• 3:14
  is
• 3:14
  leading
• 3:14
  the
• 3:15
  concepting,
• 3:16
  the
• 3:16
  design,
• 3:17
  the,
• 3:17
  you
• 3:18
  know,
• 3:18
  the,
• 3:19
  the
• 3:19
  social
• 3:20
  commerce
• 3:21
  element
• 3:21
  of
• 3:21
  this,
• 3:22
  as
• 3:22
  she's
• 3:22
  done
• 3:22
  clearly
• 3:23
  with
• 3:23
  her
• 3:23
  other
• 3:23
  two
• 3:24
  brands
• 3:24
  that
• 3:24
  she's
• 3:24
  also
• 3:25
  still
• 3:25
  a
• 3:25
  part
• 3:25
  of
• 3:26
  Jog,
• 3:26
  the
• 3:26
  energy
• 3:27
  drink
• 3:27
  and
• 3:27
  her
• 3:27
  loyalty
• 3:28
  business
• 3:28
  that
• 3:28
  she
• 3:29
  spun
• 3:29
  up.
• 3:29
  So
• 3:29
  I
• 3:30
  think
• 3:30
  she's
• 3:30
  a
• 3:30
  really
• 3:31
  smart
• 3:31
  individual.
• 3:32
  They
• 3:32
  let
• 3:32
  her
• 3:32
  go
• 3:33
  too
• 3:33
  soon.
• 3:33
  Can
• 3:34
  she
• 3:34
  bring
• 3:34
  awareness
• 3:35
  back
• 3:35
  to
• 3:35
  this
• 3:36
  brand
• 3:36
  in
• 3:36
  a
• 3:37
  very
• 3:37
  crowded
• 3:38
  athleisure
• 3:39
  space?
• 3:40
  Verdict
• 3:40
  still
• 3:41
  out
• 3:41
  for
• 3:41
  me.
• 3:41
  But
• 3:42
  what
• 3:42
  about
• 3:42
  you?
• 3:42
  What
• 3:42
  do
• 3:43
  you
• 3:43
  think?
• 3:43
  I
• 3:43
  mean,
• 3:43
  do
• 3:43
  you
• 3:43
  think
• 3:44
  that
• 3:44
  you
• 3:45
  can,
• 3:45
  you
• 3:45
  know,
• 3:46
  when
• 3:46
  is
• 3:47
  it
• 3:47
  time
• 3:47
  to
• 3:47
  let
• 3:47
  go
• 3:48
  of
• 3:48
  the
• 3:48
  founder,
• 3:48
  Chris?
• 3:50
  Yeah,
• 3:50
  well,
• 3:50
  I
• 3:51
  do
• 3:51
  think
• 3:51
  you
• 3:51
  can
• 3:51
  be
• 3:51
  smart
• 3:52
  about
• 3:52
  how
• 3:52
  you
• 3:52
  evaluate
• 3:53
  that
• 3:53
  100%.
• 3:54
  I
• 3:54
  mean,
• 3:54
  I
• 3:54
  think
• 3:54
  to
• 3:54
  me
• 3:55
  it's,
• 3:55
  it's,
• 3:55
  it
• 3:55
  comes
• 3:55
  down
• 3:56
  to
• 3:56
  two
• 3:56
  things.
• 3:56
  It's
• 3:56
  based
• 3:56
  on
• 3:57
  the
• 3:57
  results
• 3:57
  that
• 3:57
  you're
• 3:57
  seeing
• 3:58
  and
• 3:58
  the
• 3:58
  cultural
• 3:58
  assessment
• 3:59
  of
• 3:59
  the
• 3:59
  organization
• 4:00
  with
• 4:01
  which
• 4:01
  that
• 4:01
  that
• 4:01
  person
• 4:02
  is
• 4:02
  leading.
• 4:02
  You
• 4:02
  know,
• 4:03
  and
• 4:03
  I
• 4:03
  look
• 4:03
  back
• 4:03
  at
• 4:03
  what
• 4:04
  happened,
• 4:04
  I
• 4:04
  would
• 4:04
  disagree
• 4:05
  a
• 4:05
  little
• 4:05
  bit
• 4:05
  that
• 4:05
  they
• 4:05
  got
• 4:05
  rid
• 4:06
  of
• 4:06
  her
• 4:06
  too
• 4:06
  soon.
• 4:06
  I
• 4:07
  think
• 4:07
  they're
• 4:07
  just
• 4:07
  bringing
• 4:07
  her
• 4:08
  back.
• 4:08
  I
• 4:08
  mean,
• 4:08
  they
• 4:08
  got,
• 4:09
  they
• 4:09
  got
• 4:09
  rid
• 4:09
  of
• 4:09
  her
• 4:10
  for,
• 4:10
  you
• 4:10
  know,
• 4:10
  some
• 4:10
  good
• 4:11
  reasons.
• 4:11
  Like
• 4:12
  they,
• 4:12
  they
• 4:13
  tried
• 4:13
  to
• 4:13
  grow
• 4:13
  too
• 4:14
  fast.
• 4:14
  They
• 4:14
  built
• 4:14
  all
• 4:14
  these
• 4:15
  stores
• 4:15
  out.
• 4:15
  They
• 4:16
  didn't
• 4:16
  end
• 4:16
  up
• 4:16
  working.
• 4:17
  They've
• 4:17
  shut
• 4:17
  them
• 4:17
  all
• 4:17
  down
• 4:18
  and
• 4:18
  now
• 4:18
  the
• 4:18
  business
• 4:18
  is
• 4:19
  online
• 4:19
  only.
• 4:20
  I
• 4:20
  also
• 4:20
  get
• 4:20
  a
• 4:21
  little
• 4:21
  worried
• 4:21
  too
• 4:21
  when
• 4:21
  I
• 4:21
  hear,
• 4:22
  when
• 4:22
  I
• 4:22
  hear
• 4:22
  people
• 4:23
  say
• 4:23
  like,
• 4:23
  you
• 4:23
  know,
• 4:24
  she
• 4:24
  is
• 4:24
  the
• 4:24
  business.
• 4:25
  Well,
• 4:25
  if
• 4:25
  she's
• 4:26
  the
• 4:26
  business,
• 4:26
  then
• 4:26
  it's
• 4:27
  not
• 4:27
  a
• 4:27
  business
• 4:27
  because
• 4:28
  it
• 4:28
  doesn't
• 4:28
  work
• 4:28
  with
• 4:29
  her
• 4:29
  when
• 4:29
  she
• 4:29
  leaves.
• 4:30
  And
• 4:30
  a
• 4:30
  business
• 4:30
  needs
• 4:30
  to
• 4:30
  work
• 4:31
  whether
• 4:31
  the
• 4:31
  people
• 4:31
  are
• 4:31
  there
• 4:32
  or
• 4:32
  not,
• 4:32
  ultimately.
• 4:33
  Now,
• 4:34
  I
• 4:34
  know
• 4:34
  in
• 4:34
  fashion
• 4:35
  that
• 4:35
  can
• 4:35
  be
• 4:35
  a
• 4:35
  little,
• 4:36
  a
• 4:36
  little
• 4:36
  bit
• 4:36
  tricky
• 4:37
  thing,
• 4:37
  but
• 4:37
  then
• 4:38
  it
• 4:38
  gets
• 4:38
  into
• 4:38
  what
• 4:38
  are,
• 4:39
  what
• 4:39
  is
• 4:39
  that
• 4:39
  person
• 4:40
  tasked
• 4:40
  to
• 4:40
  do?
• 4:41
  Should
• 4:41
  be
• 4:41
  she
• 4:41
  be
• 4:42
  tasked
• 4:42
  to
• 4:42
  lead
• 4:42
  up
• 4:42
  the
• 4:42
  marketing
• 4:43
  and
• 4:43
  the
• 4:43
  creative
• 4:43
  product
• 4:44
  design?
• 4:44
  Yes.
• 4:45
  Should
• 4:45
  be
• 4:45
  she
• 4:45
  be
• 4:46
  tasked
• 4:46
  with
• 4:46
  leading
• 4:46
  the
• 4:46
  business?
• 4:47
  I
• 4:48
  don't
• 4:48
  know.
• 4:48
  So,
• 4:49
  so
• 4:49
  that's
• 4:49
  the
• 4:50
  thing.
• 4:50
  And
• 4:50
  so
• 4:50
  I'm
• 4:50
  for
• 4:51
  that
• 4:51
  reason,
• 4:51
  because
• 4:51
  it's
• 4:52
  unclear
• 4:52
  how
• 4:52
  this
• 4:52
  is
• 4:53
  going
• 4:53
  to
• 4:53
  work.
• 4:54
  I'm
• 4:54
  A
• 4:54
  little
• 4:54
  skeptical
• 4:55
  of
• 4:55
  the
• 4:55
  headline
• 4:56
  and
• 4:56
  as
• 4:56
  it
• 4:56
  sounds
• 4:57
  like
• 4:57
  you
• 4:57
  are
• 4:57
  too,
• 4:57
  because
• 4:58
  one,
• 4:58
  the
• 4:58
  space
• 4:59
  is
• 4:59
  so
• 4:59
  oversaturated
• 5:00
  right
• 5:00
  now
• 5:00
  compared
• 5:01
  to
• 5:01
  where
• 5:01
  it
• 5:01
  was
• 5:02
  10
• 5:02
  years
• 5:02
  ago
• 5:03
  when
• 5:03
  the
• 5:03
  DTC
• 5:04
  money
• 5:04
  was
• 5:04
  just
• 5:04
  flowing
• 5:05
  rapidly
• 5:06
  into
• 5:06
  this
• 5:06
  space
• 5:07
  and
• 5:08
  she
• 5:08
  left
• 5:08
  the
• 5:09
  first
• 5:09
  time.
• 5:09
  So,
• 5:09
  you
• 5:09
  know,
• 5:10
  why
• 5:10
  is
• 5:10
  the
• 5:10
  second
• 5:10
  time
• 5:11
  going
• 5:11
  to
• 5:11
  be
• 5:11
  any
• 5:11
  better?
• 5:11
  It's
• 5:12
  not
• 5:12
  like
• 5:12
  Steve
• 5:12
  Jobs
• 5:13
  coming
• 5:13
  to
• 5:13
  resurrect
• 5:14
  Apple.
• 5:15
  Apple
• 5:16
  was
• 5:16
  uber
• 5:16
  successful
• 5:17
  already
• 5:17
  at
• 5:18
  one
• 5:18
  point.
• 5:19
  Outdoor
• 5:19
  Voices
• 5:20
  was
• 5:20
  was
• 5:20
  it
• 5:20
  successful
• 5:21
  or
• 5:21
  was
• 5:21
  it
• 5:21
  just
• 5:21
  riding
• 5:22
  the
• 5:22
  DTC
• 5:23
  curve
• 5:23
  and
• 5:23
  the
• 5:24
  athleisure
• 5:25
  trend
• 5:25
  curve
• 5:25
  at
• 5:26
  the
• 5:26
  same
• 5:26
  time?
• 5:27
  So,
• 5:27
  so
• 5:28
  that
• 5:28
  is.
• 5:29
  Those
• 5:29
  are
• 5:29
  the
• 5:29
  questions
• 5:30
  that
• 5:30
  I
• 5:30
  have
• 5:30
  outstanding
• 5:31
  for
• 5:31
  me
• 5:31
  right
• 5:32
  now.
• 5:32
  And
• 5:32
  you
• 5:32
  know,
• 5:33
  the
• 5:33
  ego,
• 5:33
  the
• 5:34
  one
• 5:34
  thing
• 5:34
  I
• 5:34
  do
• 5:34
  like
• 5:35
  is
• 5:35
  I
• 5:35
  like
• 5:35
  the
• 5:35
  ego
• 5:36
  of
• 5:36
  the
• 5:36
  social
• 5:36
  media
• 5:37
  move.
• 5:37
  Like,
• 5:37
  I
• 5:37
  think
• 5:38
  that
• 5:38
  is
• 5:38
  pure
• 5:38
  baller
• 5:39
  to
• 5:39
  try
• 5:39
  to
• 5:40
  do
• 5:40
  that.
• 5:40
  But
• 5:41
  by
• 5:41
  the
• 5:41
  same
• 5:41
  token,
• 5:42
  it
• 5:42
  potentially
• 5:43
  pisses
• 5:43
  off
• 5:43
  a
• 5:43
  lot
• 5:44
  of
• 5:44
  people
• 5:44
  too,
• 5:44
  because
• 5:44
  there's
• 5:45
  a.
• 5:45
  Probably
• 5:45
  a
• 5:45
  lot
• 5:45
  of
• 5:45
  people
• 5:45
  are
• 5:45
  like,
• 5:46
  oh,
• 5:46
  now
• 5:46
  I
• 5:47
  just
• 5:47
  like
• 5:47
  this
• 5:47
  brand
• 5:47
  and
• 5:47
  now
• 5:48
  you've
• 5:48
  unfollowed
• 5:49
  me
• 5:49
  because
• 5:49
  you're
• 5:49
  so
• 5:50
  cool.
• 5:50
  But,
• 5:50
  you
• 5:51
  know,
• 5:51
  so
• 5:51
  you're
• 5:51
  going
• 5:51
  to
• 5:51
  alienate
• 5:52
  some
• 5:52
  but
• 5:53
  net
• 5:53
  I
• 5:53
  net
• 5:54
  net.
• 5:54
  I
• 5:55
  think
• 5:55
  I
• 5:55
  like
• 5:55
  that
• 5:56
  move.
• 5:56
  And,
• 5:56
  but
• 5:56
  that's
• 5:56
  the
• 5:57
  only
• 5:57
  saving
• 5:57
  grace
• 5:58
  from
• 5:58
  this.
• 5:58
  I
• 5:58
  think
• 5:58
  that's
• 5:58
  a
• 5:58
  cool
• 5:59
  marketing
• 5:59
  tactic
• 5:59
  that
• 6:00
  they
• 6:00
  deployed.
• 6:01
  Yeah,
• 6:01
  I
• 6:01
  think
• 6:01
  there's
• 6:02
  more
• 6:02
  to
• 6:02
  the
• 6:02
  story
• 6:03
  and
• 6:03
  like
• 6:04
  we
• 6:04
  always
• 6:04
  say
• 6:04
  on
• 6:04
  the
• 6:05
  show,
• 6:05
  you
• 6:05
  got
• 6:05
  to
• 6:05
  follow
• 6:05
  the
• 6:06
  money.
• 6:06
  I
• 6:06
  wouldn't
• 6:07
  be
• 6:07
  surprised
• 6:07
  if
• 6:07
  there
• 6:08
  were
• 6:08
  ties
• 6:09
  from
• 6:09
  this
• 6:09
  investment
• 6:10
  group
• 6:10
  to
• 6:10
  other
• 6:11
  things
• 6:11
  that
• 6:11
  she
• 6:11
  has
• 6:12
  going
• 6:12
  on.
• 6:12
  And
• 6:12
  they're
• 6:12
  like,
• 6:13
  well,
• 6:13
  since
• 6:13
  we're
• 6:13
  going
• 6:14
  to
• 6:14
  do
• 6:14
  a
• 6:14
  deal
• 6:14
  for
• 6:14
  Draghi
• 6:15
  or
• 6:15
  your
• 6:16
  leader,
• 6:16
  you
• 6:16
  know,
• 6:16
  like
• 6:17
  your
• 6:18
  loyalty
• 6:18
  app
• 6:19
  or
• 6:19
  something
• 6:19
  like
• 6:19
  me,
• 6:20
  could
• 6:20
  you,
• 6:21
  would
• 6:21
  you
• 6:21
  come
• 6:21
  back
• 6:21
  and
• 6:22
  we
• 6:22
  try
• 6:22
  to
• 6:22
  bring
• 6:22
  this
• 6:22
  brand
• 6:23
  back,
• 6:23
  you
• 6:24
  know,
• 6:24
  Outdoor
• 6:24
  Voices
• 6:25
  and
• 6:25
  could
• 6:25
  you
• 6:25
  be,
• 6:26
  you
• 6:26
  know,
• 6:26
  the
• 6:26
  face
• 6:26
  of
• 6:27
  this
• 6:27
  brand
• 6:27
  again
• 6:27
  so
• 6:27
  that
• 6:28
  we
• 6:28
  can
• 6:28
  try
• 6:28
  to
• 6:28
  see
• 6:29
  if
• 6:29
  you
• 6:29
  still
• 6:29
  have
• 6:30
  name
• 6:30
  recognition
• 6:31
  and
• 6:32
  value
• 6:32
  to
• 6:33
  acquire
• 6:33
  new
• 6:34
  customers
• 6:34
  and
• 6:35
  more
• 6:35
  customers.
• 6:37
  But
• 6:38
  I
• 6:38
  don't
• 6:38
  know,
• 6:39
  I
• 6:39
  think
• 6:40
  she
• 6:40
  could
• 6:40
  have
• 6:40
  been
• 6:40
  much
• 6:41
  better
• 6:41
  off
• 6:41
  starting
• 6:42
  an
• 6:42
  entirely
• 6:43
  new.
• 6:43
  I
• 6:43
  think
• 6:43
  if
• 6:44
  you're
• 6:44
  going
• 6:44
  to
• 6:44
  scrap
• 6:44
  and
• 6:44
  start
• 6:45
  from
• 6:45
  the
• 6:45
  beginning
• 6:45
  with
• 6:45
  your
• 6:46
  Outdoor
• 6:46
  Voices
• 6:46
  followers,
• 6:47
  I
• 6:47
  think
• 6:47
  you
• 6:47
  could
• 6:47
  have
• 6:47
  done
• 6:47
  a
• 6:48
  much
• 6:48
  better
• 6:49
  job
• 6:49
  just
• 6:49
  going
• 6:50
  off
• 6:50
  and
• 6:50
  doing
• 6:51
  something
• 6:51
  entirely
• 6:51
  new,
• 6:52
  especially
• 6:52
  with
• 6:52
  the
• 6:52
  product
• 6:53
  line
• 6:53
  too.
• 6:53
  I
• 6:53
  don't
• 6:54
  know.
• 6:54
  That
• 6:54
  was
• 6:54
  the
• 6:54
  point.
• 6:54
  That
• 6:55
  was,
• 6:55
  that
• 6:55
  was
• 6:55
  the
• 6:55
  other
• 6:55
  point
• 6:55
  I
• 6:55
  had
• 6:56
  that
• 6:56
  I
• 6:56
  was
• 6:56
  going
• 6:56
  to
• 6:56
  bring
• 6:56
  up,
• 6:56
  which
• 6:56
  I'm
• 6:57
  glad
• 6:57
  you
• 6:57
  did,
• 6:57
  which
• 6:57
  is
• 6:57
  like,
• 6:57
  if,
• 6:58
  if,
• 6:58
  if
• 6:58
  you're
• 6:58
  really
• 6:59
  that
• 6:59
  good,
• 6:59
  why
• 6:59
  don't
• 6:59
  you
• 6:59
  just
• 7:00
  start
• 7:00
  this
• 7:00
  up
• 7:00
  on
• 7:00
  your
• 7:00
  own
• 7:01
  without
• 7:01
  all
• 7:01
  the
• 7:01
  legacy.
• 7:02
  Like,
• 7:02
  you've
• 7:02
  already
• 7:02
  shut
• 7:02
  the
• 7:02
  stores
• 7:03
  down.
• 7:03
  You're
• 7:03
  DTC
• 7:04
  only.
• 7:04
  What
• 7:04
  do
• 7:04
  you
• 7:04
  get
• 7:04
  at
• 7:05
  this
• 7:05
  point?
• 7:05
  You
• 7:05
  know,
• 7:05
  why
• 7:06
  don't
• 7:06
  you
• 7:06
  go
• 7:06
  into
• 7:07
  the
• 7:07
  space
• 7:07
  on
• 7:07
  your
• 7:07
  own
• 7:08
  and
• 7:08
  start
• 7:08
  over?
• 7:09
  You
• 7:10
  get
• 7:10
  elevated
• 7:10
  dresser
• 7:11
  dresses
• 7:11
  between
• 7:12
  designer
• 7:12
  and
• 7:12
  activewear
• 7:13
  Chris
• 7:13
  that
• 7:13
  you
• 7:14
  can
• 7:14
  wear
• 7:14
  while
• 7:14
  you're
• 7:15
  swinging
• 7:15
  nunchucks
• 7:16
  around.
• 7:16
  I
• 7:16
  can
• 7:17
  be
• 7:17
  cool,
• 7:17
  confident,
• 7:18
  and
• 7:18
  sexy
• 7:18
  or
• 7:18
  whatever
• 7:19
  it
• 7:19
  is.
• 7:19
  Whatever.
• 7:20
  Bold,
• 7:20
  confident
• 7:21
  and
• 7:21
  sexy
• 7:22
  with
• 7:22
  your
• 7:23
  nunchucks.
• 7:24
  Go
• 7:24
  check
• 7:25
  out.
• 7:25
  I
• 7:25
  love
• 7:26
  that
• 7:26
  the
• 7:26
  photo
• 7:26
  shoot
• 7:26
  included
• 7:27
  a
• 7:27
  woman
• 7:27
  swinging
• 7:28
  nunchucks
• 7:29
  around.
• 7:29
  I
• 7:29
  want
• 7:29
  to
• 7:29
  know
• 7:29
  where
• 7:30
  I
• 7:30
  can
• 7:30
  get
• 7:30
  my
• 7:30
  hands
• 7:30
  on
• 7:31
  some
• 7:31
  as
• 7:31
  part
• 7:32
  of
• 7:32
  my
• 7:33
  designer
• 7:33
  slash
• 7:33
  activewear
• 7:34
  apparel.