Toast - Series 6: Dasani Water
Dasani water, a bottled water from Coca-Cola, proved a big hit in the U.S.A so why did it last for less than 6 weeks in the UK?The BBC Business journalist, Sean Farrington, investigates how it ended up toast, in the company of resident business expert and entrepreneur, Sam White.In the early 2000s, Coca-Cola had entered the growing bottled water market and was hoping to turn its hit new brand in America into a global sensation. But shortly after Dasani water was launched in the UK, things quickly went awry, derailing plans for expansion into Europe. To help explain what happened, Sean and Sam…
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