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How Notion Built a Product Without a Category
In this episode of Startup Stories, Lucas and Luna dig into how Notion, the all-in-one workspace, grew from a failed pivot to a $10 billion valuation without ever fitting neatly into a box. They trace the company's early struggle for product-market fit, the decision to open-source their design philosophy, and why their biggest competitor is still Microsoft—but also inertia itself. Along the way, they talk about what happens when a startup doesn't chase a clear category and instead tries to create a new one, and how Notion's community of superusers became its most powerful sales…
The skinny
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