Hidden Gem Helps Inventors Avoid IP Pitfalls | Rochester News

Rochester News Today | 2 Min News | The Daily News Now! · Jul 15, 2026 · 1m

Hidden gem in Rochester’s Central Library? Meet the Carlson Center for Intellectual Property — free, expert help for inventors and small biz owners to avoid costly trademark pitfalls. They’ll save you thousands by spotting existing IP before you file, helping you dodge legal landmines like Mercury Coffee’s name change saga. With just one of five NY Patent & Trademark Resource Centers (part of 85 nationwide), they’re your go-to for fast, free IP research — and maybe even a warning: skip logos with fruit on a stem. Do your homework now, save cash later. Listen in comfort:Get a discount on a…