How to Use Your Podcast to Get More Sales

Getting Heard: The Daily Pod Shot · Oct 11, 2026 · 3m

Have you ever been on a sales call where the person had already decided to buy before you'd said a word? I want you to have so many more of those.

When somebody's been listening to your podcast, they turn up to a call feeling like they already know you. I've had it happen so many times that the call ends up being a formality. In this Pod Shot I talk about why that works (there's a number in here about how much of your stuff people go through before they buy), and the little thing I tell my clients to do before every sales call.

Plus one job for today that'll turn the doubts you hear on every…