UK STR Outlook: Late Bookings, Channel Mix & Pricing Discipline

Host Planet: Airbnb, Holiday Let, and Vacation Rental Insights · Nov 6, 2025 · 25m · transcript

What’s really happening in the UK short-term rental market heading into 2026?

In this episode of the Host Planet Podcast – powered by Hostfully – Sally Henry, VP of Business Development at Key Data, breaks down late-booking trends, the right OTA vs direct mix, why pricing discipline matters, and how hosts/managers can lock in early demand for peak periods.

1:15 What’s happening in the UK’s STR industry in 2025?

4:52 Is late booking the new normal?

6:51 Hosts need to cover their costs

8:27 Property managers need to be agile

10:59 OTA channels are growing at the expense of direct bookings

14:04…