Marketing Attribution: Follow the Data or Trust Your Gut?

Legal Talk Network - Law News and Legal Topics · Apr 13, 2022 · 38m

Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should trust your gut, not a fancy attribution system (especially if you’re a smaller office). So, what’s going on? Can software track your marketing end-to-end process, from Google Ads to paying client?

So, how do you avoid throwing your marketing money into a black hole? Learn the 6-ish best tips for measuring marketing effectiveness. Tracking client journeys, client acquisition costs, and your…