154. This Is Why Your Design Investment Isn’t Paying Off - Interview with Somerled Designs

No Vacancy The Podcast with Natalie Palmer · May 28, 2025 · 58m

This week I chat with Bri & Jordan from Somerled Designs – an STR design firm where every design decision is backed by strategy.

I almost didn't want to record this episode, because I worried that talking about design wouldn't come across on an audio-only podcast without having imagery examples. But after just a few minutes, I realized that was not going to be an issue at all! Bri & Jordan do not make a single design decision without first determining the strategy for the property, market, and guest avatar, and in this episode they walk us through that entire process.

After this episode, I'll…