Latest / Healthier: Building Health & Fitness Businesses
How ONE LDN grew 30% a year with no contracts | Evgenia Koroleva | Healthier Ep 9
How do you keep gym members coming back when they are free to leave? Evgenia Koroleva, founder of ONE LDN, joins Will Read to explain the choices behind a community-led fitness business — from flexible memberships and focused positioning to brand partnerships and new revenue streams.
Evgenia shares how the gym measures community through attendance, retention and referrals; why Nike approached ONE LDN; and how she decides which ideas are worth testing. She also describes three years of approximately 30% year-on-year growth, rebuilding after COVID and planning the next locations.
Practical…
The skinny
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